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"Momo APP" is no longer popular? Why did the dating software lose to reality?

author:Shinichi of Endeavor

#Headline Creation Challenge#In any era, human beings themselves will never lack their desires for the outside world, especially in today's colorful external affairs, human desires far exceed the ancient feudal society. In the face of such desires, if you cannot control yourself reasonably, then you will only fall under the desire in the end and forget your original ideals and ambitions.

And speaking of desire, then we have to mention a dating software, that is, "Momo APP", which has set off extensive discussion in the domestic software market, but now it is no longer beautiful, as a dating software that was once popular, why did it lose to reality? Let's move on.

"Momo APP" is no longer popular? Why did the dating software lose to reality?

The origin of the single economy

In the current social environment, with the increasing popularity of Internet technology, people's way of understanding external things is more convenient, and communication with others has become easier. Even if we are thousands of miles apart, we can achieve "face-to-face" communication, which is originally human progress, but at the same time, the problems that arise have also caused each of us to pay attention to. As more and more people become accustomed to online communication, will anyone still care about the reality behind the virtual?

"Momo APP" is no longer popular? Why did the dating software lose to reality?

Especially for some businesses, this phenomenon is simply a once-in-a-lifetime opportunity. A variety of dating software has emerged one after another, the purpose is to allow more and more people to choose to communicate and make friends more conveniently online. As long as the traffic reaches a certain value, then monetization becomes simple.

In addition, many industries such as live broadcasting, companion play, and short video have also taken this opportunity to rise, which has made the so-called single economy prosperous. According to the latest data released by the Ministry of Civil Affairs of the mainland, China's single population has exceeded 200 million, and this data is constantly rising, approaching 300 million.

"Momo APP" is no longer popular? Why did the dating software lose to reality?

More and more young people are beginning to use the help of the Internet to pursue the enjoyment of the spiritual world. As long as you can find some comfort online, it doesn't matter how much money you pay. The former dating software has gradually transformed into a "dating artifact" in the face of such a reality.

Nowadays, there are roughly three ways to make friends online, one is a group of like-minded friends in a certain field. Games, cars, outdoors, etc., as long as everyone has the same interests, then naturally they can generate topics to communicate with each other. Compared to the other two methods, this type of dating method is more "bland", and communication is completely based on personal preferences, without any pressure. But when some people's desires are no longer satisfied with bland communication, and there is a cover for the online world, other ways of making friends have emerged.

"Momo APP" is no longer popular? Why did the dating software lose to reality?

The first is the live broadcast industry, where there will be a variety of performances at the beginning, and this is used to attract traffic or gift tips. But at this stage, many live broadcast content is completely incomprehensible, and some women with outstanding looks can earn a lot of money by chatting with people in the live broadcast room. If you say two words like you can't understand because of this, you may also be countered by the other party, thinking that you can't eat grapes and say grape sour.

"Momo APP" is no longer popular? Why did the dating software lose to reality?

The second is the companion industry, in any game, there will be people in the companion industry. Many people still find it difficult to understand that what was originally a game for people to enjoy after work has ended up being a source of financial benefits for some people. And the additional services derived from the companion industry are even more shameful. It's just that the bustle of the world is for profit, and the hustle and bustle of the world is for profit, and there must be a reason for existence.

Dating apps go to dating artifacts

When it comes to Momo's software, I believe many people will not be unfamiliar. As early as 2018, Momo's market value was as high as tens of billions of dollars. At that time, many people would download Momo online dating on their mobile phones. It's not clear if it will eventually succeed, but the process alone seems fascinating enough.

"Momo APP" is no longer popular? Why did the dating software lose to reality?

But not long after, Momo's former glory has long disappeared without a trace, completely reduced to a software for the purpose of dating, and no one knows what happened in it. In fact, this is completely a certain problem with Momo's own choice. At Momo's most brilliant time, more and more side-by-side dating methods appeared on the platform, which made many people very dissatisfied with this, but Momo did nothing.

After that, the rise of short videos made Momo even worse. Although Momo's senior management also thought of also switching to the short video platform, because the traffic entrance has been firmly grasped by other software, Momo, whose roots are basically unstable, naturally has no advantage.

"Momo APP" is no longer popular? Why did the dating software lose to reality?

In fact, the rise or weakness of every platform software is caused by the choices of ordinary people. Today's single economy market is so large, if people's choice of the online world decreases one day, this market is likely to collapse overnight.

This requirement cannot be achieved by everyone, but as long as everyone moves closer to him, it may be a different picture.