How does a pop-up shop selling a trendy lifestyle reveal the secret of the national trend? In the first social sharing variety show "Domestic Goods Rising", which will be broadcast every Thursday at 22:00 every Thursday night from October 28, Wu Xiaobo and Pang Bo served as the main and deputy store managers to explore the new way of life behind the national tide and explore the infinite possibilities of domestic products. The reporter found in advance watching the film that "Domestic Goods Tide Up" not only has the admiration of domestic products, including Wang Ju, Zhu Xingjie and other guests also shared their trend health concept in the first program, and clashed with the on-site nagging group to interpret the national tide code in the discussion.
<h2>Trendy attitudes clash</h2>
As the first social sharing variety show, "Domestic Goods Tide Up" sincerely built a social platform - The National Tide Pop-up Store, inviting the famous financial writer Wu Xiaobo as the store manager, and the deputy store manager is the talk show actor Pang Bo. Everything about the national tide can be found in this "pop-up store", which has both new domestic products, new ideas and new trends.
Each episode will invite trend sharing officers representing different generations to show their trend attitudes, and a group of consumer representatives from various fields at home and abroad will give immediate feedback and collide with the sharing officers. Wu Xiaobo believes that it is people's new understanding of life that promotes the progress of business trends, what kind of concepts will make consumers pay, and how different people's needs for trends can be different? Time and time again confrontation moments may become the biggest attraction of "Domestic Goods Rising".
With the theme of "Here's a Health Bureau", the first program showcased their trend lifestyles in the form of singing and dancing, magic, skits, talk shows and other fun forms. Issues such as the hard-core health care of the post-00s, the persistence of young people on the ingredients of the product, and the fashion gap with the elders were thrown on the table one by one, triggering a heated discussion on the spot.
As a representative of the post-00s, Su Meiyue said that the post-00s have begun to maintain health in order to better socialize. Wu Xiaobo was greatly shocked by this: "When we were in our twenties, we only thought about how to 'feed', it was good to have food to eat, and we did not have health. "A huge generation gap formed abruptly. Wang Meng, who is nagging the group, believes that the post-00s social network is mostly useless social, just to take a few photos and send the circle of friends. This statement has offended the post-00s, and behind the different social needs reflects the characteristics of different times, and it is difficult to have a standard answer.
On the contrary, Wang Ju's sharing made it rare to reach a consensus on the scene, a sentence of "Mom, I also know cold, but I want to be cold and warm and free" Everyone has a deep understanding. The generation gap is difficult to fill, but the love of the elders is real and warm, and finding a balance between fashion and health has become the best solution recognized by everyone.
It is reported that this is Wu Xiaobo's first participation in the production of variety shows, he enjoys the atmosphere of the show, and the discussions between the sharing officers and the nagging groups have benefited him a lot. And Wu Xiaobo's variety show debut has also been affirmed by the general director of the program, Gao Feng: "Teacher Wu is very grounded, and it is very inclusive, many young people's topics need him to 'break through the dimensional wall', he can tolerate, giving a lot of creative space." "The Tide of Domestic Goods" hopes to show the audience a new perspective of thinking and establish a breakthrough in concepts through the collision of concepts between guests, so as to understand the new trend and fall in love with the new domestic products.
<h2>Decode the development process of domestic products</h2>
The concept of "new domestic products" began in 2015, and Wu Xiaobo and his team also continued to pay attention to the development of new domestic products. "We hope that through cooperation with mainstream platforms, we will push the growing new domestic goods to the audience and help them complete the brand promotion." Wu Xiaobo said that he wants to do some innovation and experiments related to the times in this variety show.
Therefore, "Domestic Goods Tide Up" not only moved the "pop-up shop" into the studio, but also the detailed design should be in line with the current trend. Store manager Wu Xiaobo decided the order of appearance of the trend sharing officer by opening a blind box, and the nagging group supported the sharing of favorites by scanning the code to place orders, and the link settings were integrated into the most familiar consumption scenes, providing an immersive experience with goods.
As for what kind of domestic products the program will recommend, the reporter noted that the program is good at reflecting the changes of the times from the product, and the three down jackets show the aesthetic trend of the 3 years, and the development and growth of the brand over the decades also reflects the rise of Chinese manufacturing.
Of course, the new domestic products are updated and iterated in function, and it is the preferences and needs of consumers that are superimposed, such as the current young people pay attention to ingredients, and food is developed and innovated in ingredients. In the program, Ma Xueyang, as a sharing officer, also taught the audience how to read the ingredient list on food packaging and recommended real domestic products for the young people of Generation Z. "The audience will have expectations for the program, we need to make the product interesting, find the idea of the new domestic product, and provide value for the audience and the market." Wu Xiaobo believes that the program should not only make the audience happy to watch, but also add rational thinking in addition to sensibility, so as to share reasonable and well-founded good things, socialize domestic products with laughter and laughter, and think about the national tide in depth and simplicity.
In addition to the audience can understand the new domestic products through the program, they can also punch in the offline trend domestic product "pop-up store" and fully link with the program. The offline pop-up store will be open for a limited time at Joy City Shanghai and Raffles City Hangzhou from November 4 to November 10, and from November 18 to November 24, at Hopson Hopson, Chaoyang, Beijing. There are 6 major goods punch card areas and 4 interactive experience areas on the spot, including various cutting-edge fashion products and new national tide culture, and the audience will also have the opportunity to become part of "Domestic Goods Tide Up".
Source: Thoughtful