In the "post-epidemic era" when everything is restarted, the classic trend sports brand PONY has once again landed at Shanghai Fashion Week. With the new concept of "playing something that has never been played", it breaks the inherent impression of the brand, deconstructs the trend sports elements, and integrates the daily style of the street. PONY works with many brands to foresee new young trends and integrate sportsmanship into life with disruptive cross-border cooperation.
From the street back to the street
The theme of this Shanghai Fashion Week is "The Future Sees (Builders)", aiming to build the present and see the future. Here, contemporary art and cultural heritage shine together, and the inner declaration is boldly expressed with tense visual symbols. PONY, who is good at meeting the challenge, extends outward from the brand history of "the source of the street to the street" as the base point, explores the cultural boundaries of multiple dimensions, and takes the audience to play something that has never been played.
Graffiti fences, traffic lights, road carpets, iron horse fences... PONY brings the streets of the 70s to the Scene at Shanghai Fashion Week. Extreme sports performances such as skateboarding and BMX are combined with the drum beats of street percussion to create a huge immersive interactive field. The audience follows the anchor of time and PONY to trace back to the core birthplace of the brand and launch a dialogue that spans time and space.
Tribute to legends Tribute to classics
Born in 1972, PONY has always been committed to exporting pure street retro culture, and once promoted the transformation of competitive sports with an industry-leading attitude. In that glorious era, PONY forged an irreproducible legend with a number of sports superstars such as Muhammed Ali, Pele, and Spud Webb.
This PONY show recreates this star-studded era, kicking off the show with a performance of superstar imitators wearing PONY's most iconic products. Fusing the two seemingly contradictory fashion laws of "enduring" and "changing and transforming", it returns to the original and pays tribute to the classics.
Crossover new gameplay Life is the runway
"Crossover" is a new way of playing to break the shackles of the circle, which means expanding boundaries and embracing differences. For the first time, PONY, which has the courage to challenge, gathers the four major brands of Harbin Beer, Chuanning, Yifengtang and Pet Power Company, advocates and advocates the attitude of "street" = "cross", interprets the aesthetic tastes of different fields in a way full of life, and integrates the sports spirit into all aspects of life.
Actor Guan Hong, dressed in a PONY sweatshirt with a brown Twinings full-length LOGO tie and holding a Twinings tea bag handbag, opened the curtain of this fashion week and interpreted the romantic moment of the afternoon tea break. The model's upper body is based on a PONY sweatshirt, using the classic color scheme of Twinings tea, which penetrates the British aesthetic into the street style of this joint model. The finger dance performance is complemented by ingenious Twinings crossover pieces, releasing an elegant and chic casual flavor.
PONY's cooperation with Harbin Beer has been upgraded again, not only "wearing" beer on the body, but also expressing its self-attitude more freely. The cross-border single "Haha TEE" strips away the label and imprisons, and the hot new generation of virtual idol "Ha Sauce" shows the uninhibited and calm of the "Z" generation, which is refreshing.
Yifengtang chose to use the time to eat a bowl of noodles to tell a new interpretation of fashion. The soul-eating noodle mechanical jazz dance led out of the PONY x Yifengtang cooperation model, the model waist of the Yifengtang classic LOGO apron appeared first, and PONY brand ambassador Zhang Yuge wore his co-brand fisherman hat with PONY. Dressed in a ramen fringed hat with a short skirt, the staggered layered combination is full of fashion fun.
The classic green and power graphics of the electric pet company inject a different sense of vitality and freedom into PONY. Cute pet models bring unique performances to the Fashion Week runway, creating a unity between trendy clothing and daily wear styles.
The stars shine brightly and show the attitude
2022 coincides with the 50th anniversary of the birth of the PONY brand, in order to celebrate this memorable moment, PONY sincerely invites a group of "star" PONY brand ambassadors SNH48 - Yuan Yiqi, Zhang Yuge, almighty singing and dancing idol Zhao Rang, the new generation of actor Guan Hong, rap musician PSY_P to help the brand perform and create a star-studded show. The off-stage guests appeared in retro street shapes, the new generation of actor He Derui, the trend artist Xu Shengen, the new generation of artist Zuo Qibo, the popular beauty girl Jiang Shen, the new generation of artist Sun Qijun, the idol boy group 3TIMES -Zhu Zheli, 3TIMES - Li Jianbo, 3TIMES - Min Chenyang, the new generation of actor Song Xiaoyingzi All kinds of new generation idols gathered to watch the show and walked into the street fashion space together.
The evening's blockbuster guest actress Hui Yinghong wore the finale of the PONY brand's 50th anniversary customized clothing to the Fashion Week runway, paying tribute to the 50th anniversary of PONY in this special way. Hui Yinghong said that youth is a state, and classics will never become obsolete. While adhering to the original self, PONY interprets the meaning of the trend with the brand spirit of courage to break through, and also gives the classic a new definition.
Sporty Spirit PONY Spirit
As a sports trend brand, PONY's brand connotation and spirit are deeply imprinted in the DNA of sportsmanship. PONY not only focuses on the presentation of street trends, but also tells the story behind the clothing from a unique perspective, so that the brand spirit becomes an upward force and a driving force to promote the progress of society.
This time, PONY specially invited Niu Yu, a marathon prosthetic girl, and Grandpa Kang, an octogenarian wear blogger, to participate in the catwalk, paying tribute to the courage to overcome themselves and start a new chapter and the optimistic and positive vitality in the face of difficulties. Whether on the runway, on the field or in life, PONY has always advocated the spirit of sportsmanship. "Let the spirit of sportsmanship into life" is the creed and vision that the brand adheres to, and has continuously transmitted a better life concept and a courageous spirit in the past 50 years.
Street sports are the spirit of challenge, never accept defeat is the spirit of perseverance, and the spirit of the brave who is disabled but does not retreat. There is no limit to the trend, as long as the attitude is there, the sportsmanship is there. PONY pays homage to the classics and pays homage to the spirit of sportsmanship.
Not only does PONY interpret street culture with a new concept at Shanghai Fashion Week, but the PONY Experience Store is also about to open on the 5th floor of Raffles City Shanghai. The experience store is mainly based on the trend of playing is also a life attitude, and the store is divided into three major sections: street tide classics, leisure fashion, PONY 20+, and there is a skateboard street culture theme area. As an initiator of street community culture, the store contains characteristics such as sports genes, trend awareness, pioneering personality and PONY+, and welcomes trend players to experience punching in the store.