Many ride-hailing drivers are complaining that ride-hailing is not profitable, they are all sick, and the platforms are black car drivers, and so on. But in fact, this is not the most fundamental reason for online car-hailing, the biggest problem in the ride-hailing industry is the lifeblood of ride-hailing drivers, all in the hands of passengers.
Many drivers do not understand, I want to run and run, if there is a single order, what is the problem with my survival and passengers? This is to mention how the ride-hailing platform uses the service sub-mechanism to transfer the contradiction between the driver and the platform to the contradiction between the driver and the passenger.
Often-run ride-hailing masters should know the service sub-mechanism, let's take Didi as an example, Didi's service sub-mechanism is different from conventional ride-hailing platforms. Didi is one of the few platforms that uses today's behavior to influence tomorrow's results, and if today's service score is not up to standard, it will directly affect tomorrow's order volume. Compared with the periodic scoring of other platforms, Didi's service score mechanism is more stressful, and Didi drivers must pay attention to their specifications when they leave the car at all times to improve their service quality and attitude. Didi's subtext is that as long as you don't work hard one day, you won't have food the next day.
So who controls such a key score? It's a passenger! Passengers' evaluation of the driver will be reflected in the service score, and negative content such as bad reviews, complaints, and reports will directly affect the driver's rating. This also leads to whether the driver can receive a high-quality order the next day, the next day's flow depends to a large extent on the face of the passenger, the platform unconditionally inclined to the passenger, the contradiction between driver and passenger is becoming more and more serious, after all, not every passenger can score well.
Didi makes indicators of factors such as travel time, service evaluation and peak orders, and uses indicators to dispatch orders to drivers, avoiding the situation of high-quality single pile of people and ordinary single people. From the perspective of platform operation, this is a good method, but in the actual operation process, various biases will occur, such as what to do with passengers' malicious bad reviews, how to deal with passengers' unreasonable requests, and so on. Drivers do not have a good way to deal with the inequality between drivers and passengers, drivers have to put their own survival in the hands of passengers, and drivers can only swallow their anger and avoid bad reviews.
Similar scoring mechanisms are available on every platform, some on the front end and some in the background. Platforms such as Didi, AutoNavi and Yifu Hitchhiker have their own set of logic for the handling of service points, and how to balance the relationship between drivers and passengers has also become a problem they need to deal with.
At the same time, we also need to understand that ride-hailing drivers are a very involuted industry, although it is said to work more and get more, but it is also more work and more reward, so that drivers have to go out more to make money. Coupled with the low unit price of customers, high platform commissions, and the bottomless protection of passengers by the scoring mechanism, many drivers who want to take a break dare not stop, who knows if the points they have worked hard to run will come to naught after a day of rest.
The biggest problem with ride-hailing is that drivers put their lifeblood of survival in the hands of passengers.