At the recently concluded Twentieth Party Congress in Luonan County, Shangluo City, Wang Yang, as a representative of the enterprise circles, said in an interview with a local television station: As a communist party member and a college student returning to his hometown and an entrepreneur, I must strengthen my conviction, remember my original intention, bring my loyalty to the party to practical work, use my own advantages to further enlarge and strengthen the soy products industry, strive to create more wealth for society, and contribute to the masses' prosperity and prosperity and the promotion of rural revitalization!
Nowadays, "Luoyuan Dried Tofu" has become a well-known brand in Luonan County, Shangluo City, and has long crossed the Qinling Mountains, gone to the provincial capital Xi'an, to major cities across the country, and even out of the country. Last year alone, the total sales of various agricultural products based on "dried tofu" exceeded the 10 million yuan mark, reaching 12 million yuan, creating more than 130 new jobs, and driving more than 380 local farmers to increase their income by more than 26 million yuan. Seeing these impressive achievements, people praised Wang Yang with a thumbs up.
One
In the spring of the 39th year of the Republic of China, Wang Yangzu moved from Taiyuan in Shanxi to Bao'an Town in the upper reaches of the Luohe River in Luonan County, due to wars and natural disasters, and set up a home in a remote and isolated mountain, opening a water mill, an oil mill and a bean mill, and also operated six shops. The ancestors were shrewd and capable, good at financial management and good at managing the family, and lived a very rich life, and became a wealthy family envied by the locals. Later, the family's fertile fields, mills and shops were all confiscated, and the family's life was suddenly in a dilemma. In order to make a living, the ancestors in the village to sell tofu to make a living to barely survive, because the production of tofu inherits the ancient craftsmanship of the Wang family, coupled with the sweet water quality of the source of the Luo River, so the tofu produced is tender and smooth, excellent taste, deeply loved by the villagers, the people of the eight villages of ten miles are admired. Later, due to the surge in demand for tofu, in early 1999, Wang Yang's father took the lead in building a tofu factory in the village and began the factory production of fresh tofu and dried tofu, which made the century-old Wangjia tofu take a big step towards marketization. In order to continuously broaden the market and further expand the Wangjia tofu industry, it was later relocated to the Nangou Community of Baguaqiao in the county seat and established the "Luonan County Minsheng Food Science and Technology Development Co., Ltd."
Sukhomlinsky, a remarkable educator of the former Soviet Union, once wrote in the article "Caring for the Growth of Children": "We should arouse a beautiful ideal in everyone's heart, and this ideal will become the guiding light for everyone, the fire that calls them forward." Wang Yang, 35 years old this year, was born in Xumiao Village, Baoan Town, Luonan County, and the sweet spring at the source of the Luohe River raised this intelligent and handsome "peasant girl", in this remote and quiet mountain village, she spent a happy and unforgettable childhood and adolescence. As a young woman, she witnessed the hardships of the villagers working at sunrise and resting at sunset on the scattered and barren land, and even so, the days were still tight throughout the year. Looking at her eyes, she secretly resolved that in the future, she must go out of the mountains, learn knowledge, learn technology, grow insight and talent, and then return to her hometown to lead the villagers to dig up the roots of poverty and run the road to prosperity. In September 2005, Wang Yang was admitted to Northwest University of Political Science and Law with excellent results, majoring in international trade, where she studied hard and successfully completed her studies. For her future, she also made a serious thought, college students independent entrepreneurship has been widely concerned by the society, some people think that this is a violation of the phenomenon of "end the country's rice bowl", and in Wang Yang's heart, entrepreneurship is not only a way to make money, but also a life attitude, but also a new way to hone themselves to adapt to the future society. In July 2009, she returned to her hometown and parents after graduating from college. At home, she helped her mother to wash and cook, and took care of the housework; in the company, when she saw that her father always got up early every day and was busy all day long, as a daughter, she was full of love for her father, and she tried to help her father do some things within her ability to reduce the burden on his father's shoulders as much as possible. Gradually, as his father grew older, he hoped that The Elder Queen Yang could take over from herself to continue to make this product and continue to contribute to the development of the local economy. Wang Yang's mother believes that running an entity to start its own business is both bitter and tiring, and the risk is still large, which is not suitable for girls to do. Once, in front of her father, her mother solemnly said to Wang Yang: "Yangyang (Wang Yang's nickname), you must now review well and prepare to apply for civil servants or other institutions, and you don't have to worry about things in your father's company." Besides, if you follow your dad to start a business, then your college years are not in vain? We don't have any brilliance on our faces either! Dad sneered: "You think that the current civil servants are so good at exams and good work, as long as people are diligent and hardworking, flexible in their brains, and good at learning, they can still do things and live as wonderfully!" For his daughter's future, Wang Zhenshu, as a father, and his wife had many fierce quarrels, and the contradictions caused by different voices and attitudes were staged everywhere for more than half a year.
Where do we go from here? Wang Yang was also momentarily confused. In order to temporarily calm the contradictions in the family, she thought that she should first go outside and break in. After a few days of repeated thinking, Wang Yang took a simple bag and secretly came to the provincial city of Xi'an, and the bustling scene of high-rise buildings and traffic in front of her made her soul tremble strongly, and she involuntarily sighed: Her hometown is too backward and too much in need of development! In order to have a temporary place to live, she hired a sales representative for a branded product at a large company and got a job. In this position, after the company's business training, coupled with personal efforts, her sales performance improved rapidly, and was affirmed by the company's leaders.
After more than a year of hard work, experiencing the hardships of part-time work, but also accumulating some marketing experience and related knowledge, Wang Yang at this time came up with the idea of returning to his hometown to start a business.
Two
In August 2010, Wang Yang resolutely quit his job and took a shuttle back to his hometown of Luonan. After returning to my hometown, a kind of homeland affection spontaneously emerged, standing on the Bagua Bridge and looking around, the hillside was full of greenery, yesterday's heavy rain washed the streets spotlessly, the wayward sun also converged, and the wind did not rush to stir the flowers and grasses on the side of the slope road. Strolling east along the county river, the breeze comes with a cool breeze, a few small birds on the weeping willows on the roadside fly freely among the branches, and from time to time there are a few crisp chirps, which make people feel happy. Suddenly, there was a crackling sound of firecrackers not far in front of her, and she raised her head to follow the prestige, and it turned out that a newly opened store was celebrating the opening of the door.
Wang Yang's father is a person who started his own business in Luonan County earlier, founded the Minsheng Food Company in 1999, and independently developed the vacuum preservation method of "dried tofu", thus effectively extending the shelf life, so that this local specialty gradually went out of the mountains and entered the supermarkets of major cities, which are the results of Wang Yang's father's unremitting efforts for decades. Looking at his father who is still so busy every day, after four years of further study in college and a period of hard work in a large enterprise, and after a serious investigation of the market, Wang Yang is more determined to take the road of independent entrepreneurship, determined to take the baton from his father's hand, run out of a wonderful life, and create a new world of his own. Therefore, while helping her father deal with some daily affairs in the factory, she carefully planned the future development prospects of the company.
At the beginning of 2011, his father officially handed over the burden of the chairman of the company to Wang Yang, and since then he has started a new life course. In order to live up to her father's high expectations, she used her knowledge to start from product development and marketing, on the basis of continuing the unique flavor of "Century-old Wangjia Tofu", according to the development and changes of the market and the needs of consumers, she has developed a variety of series of snack dried tofu such as flavored tofu, dried fragrant brine, dried meal replacement, etc., so that the company's products have come out of the original limitations of only fresh tofu and dried beans, and the emergence of snack dried tofu products has given consumers a new and more understanding of "Luonan dried tofu". It further increased its visibility, but also rapidly expanded the consumer base, greatly increasing the company's sales.
In the same year, Wang Yang also established the Luonan County Zhongxin Farm Bean Products Professional Cooperative, with a registered capital of 1 million yuan and a working capital of 3 million yuan, and the number of members who joined the company reached 185 that year, which rapidly expanded the company's operating scale. In the early stage, two non-GMO pollution-free soybean production bases were established in the two towns of Baoan and Shimen in the county, with a total area of more than 800 mu, and signed an order repurchase contract with the growers above the market price, coupled with the purchase of some high-quality soybeans from the market, the annual processing of dried tofu reached more than 1,000 tons, the total sales of more than 12 million yuan, driving more than 800 farmers to achieve stable income growth through the cultivation of soybeans. The company's outstanding performance won the title of "Municipal Key Leading Enterprise of Agricultural Industrialization in Shangluo City" that year. In April 2013, Wang Yang began to develop new products such as shiitake mushroom sauce and Luonan quercus leaf rice dumplings, which were successively put on the market and were welcomed by consumers, making the company's sales step up to a new level.
Three
The company's production of "100 years of Wangjia" brand dried tofu products, making full use of Luonan's unique water quality and local green pollution-free pure soybeans and other resources, inheriting the dried tofu production of stone grinding pulp, aged pulp point brine, small pieces of filter cloth wrapped bean brain extrusion molding, natural drying and other traditional processes, the product successfully occupied the Market of Shangluo and other markets, has entered the major supermarkets in Xi'an, Weinan and other cities. With the increasing development of Minsheng Food Science and Technology Development Co., Ltd., it has also led to the rapid development of the local transportation and logistics industry, planting and aquaculture, and indirectly led to the employment and poverty alleviation of some people. Although Luoyuan dried tofu is very famous in the local area, it is still a small local role from the perspective of the national market. How can consumers across the country be able to eat Luonan specialties and improve the situation of abundant local products and poor villagers as soon as possible? As the inheritor of the "Century King's Family" soy products, Wang Yang proposed his own solution: the traditional industry resources and channel sales advantages hitched a ride on the e-commerce express, so that the combination of the two has been further optimized and upgraded.
At the beginning of the new year in 2015, Wang Yang actively promoted the e-commerce of agricultural products according to market changes, created an online sales platform, focused on building an e-commerce operation team, successively brought together 10 experts in the fields of marketing, e-commerce and design, established Luonan County Yinong E-commerce Co., Ltd., registered its own independent brand - "Qinnong Yangyang", officially launched online product research and development and sales, grasped the improvement of supply chain strength on the one hand, strictly controlled product quality, standardized business processes, comprehensively built supply sources, established entities, established bases, Logistics warehousing, online sales and after-sales service and other integrated new supply chain; one hand to grasp the construction of branding, with e-commerce as the entry point, focus on creating characteristic brands, with the characteristics of consumers in different parts of the country and life preferences, research and development of products with different flavors, specifications and packaging. In May 2016, relying on the offline production and processing base, the company pushed the special cuisine of Luonan area to the national market through two e-commerce platforms of Taobao enterprise store and micro-business agent, of which Luonan quercus leaf rice dumplings sold 5,000 orders in only 5 days. Through the Internet, Luonan's local specialties continue to go out of Shaanxi and enter more than 10 provinces and cities such as Henan, Beijing, Tianjin, Shenzhen, Zhejiang, Hunan, Jiangxi, Yunnan, and Xinjiang. By the end of the year, online sales alone were as high as 5.9 million yuan, and the profit was 1.2 million yuan.
In 2017, under the leadership of Wang Yang, the company added a new ecological breeding project, "my name is Annie Native Egg" product, which achieved the first place in the Luonan County Ecological Breeding Huashilang Cup and the third place in the Shangluo Meirui Cup, and the entrepreneurial project was initially recognized by the society. As a key project newly developed by the company, in order to seek broader cooperation and establish more stable supply and marketing channels, Wang Yang, after some serious thinking and market research, decided to base on local reality and build a new fresh community direct operation model of "company + farmer + chain distribution + direct sales store", and has signed a contract with 83 local facility vegetable growers, 61 edible mushroom professional households and 1 large bean product processing factory, mainly engaged in various types of fresh vegetables, dried and fresh edible mushrooms, grains and miscellaneous grains, More than 50 kinds of agricultural products such as fresh tofu and dried tofu provide one-stop service for residents' kitchens through direct supply, reducing many intermediate links in traditional fresh sales, so that urban citizens not only eat green and environmentally friendly fresh agricultural products, but also effectively expand the sales of agricultural products. This initiative of hers not only boosted the pockets of farmers, but also enriched the basket of vegetables of the citizens, which was welcomed and praised by consumers.
Four
In recent years, the company has also established an agent team through the WeChat platform, Taobao enterprise stores and micro-malls have also been officially put into operation, through Taobao, Tmall, Jingdong, Rong e-shopping, mail Tesco, Pinduoduo and other more than 10 well-known e-commerce platforms, online has launched Qinnongyang Yang quercus leaf rice dumplings, Luoyuan alpine potatoes, meal replacement dried tofu, ancient pickles, native eggs, soil honey, Luonan old mooncakes and other more than 40 kinds of local products, a steady stream of sales to all parts of the country, especially quercus leaf dumplings, Luonan old mooncakes have become the company's representative products. Favored by consumers, during the Dragon Boat Festival and Mid-Autumn Festival every year, more than 500,000 quercus rice dumplings are sold throughout the country and even to Japan, Germany and the United States through the e-commerce platform, and sales have risen sharply, with sales soaring to more than 30 million yuan, more than double that of the previous year. With the continuous improvement of online products and the extensive expansion of business, the company actively participates in the local government's precision poverty alleviation work, drives the research and development of local agricultural products through the e-commerce sales platform, promotes the employment of the masses, and maximizes the increase in income and prosperity.
"Without accumulating steps, there is no way to go a thousand miles; without accumulating small streams, there is no way to become an ocean." Luonan County Minsheng Food Science and Technology Development Co., Ltd. is accumulating small streams into the sea step by step to develop and grow, and now has successfully squeezed into Luonan County's regulated enterprises and municipal leading enterprises. Over the past few years, through his unremitting efforts and hard work, Wang Yang has led his team to make certain contributions to local economic and social development, especially in helping to overcome poverty, driving poor households to develop industries and achieving employment and poverty alleviation. The "Luoyuan" trademark registered by the company was rated as a famous trademark in Shaanxi Province, and the main product "Dried Tofu" won the "Golden Silk Gorge" Cup Excellence Award of the First China Qinling Tourism Festival and the Houji Award of the 19th Yangling Agricultural High Conference; in 2018, it won the Gold Award and the Golden Chef Award in the Shanghai Tofu Banquet Competition in China. Wang Yang also obtained the "Senior Professional Farmer Certificate" through continuous hard work, and was successively rated as "Excellent E-commerce Entrepreneur in Luonan County" and "Top Ten Outstanding Entrepreneurs in Shangluo City"; in 2018, he was elected as the vice president of Luonan County E-commerce Association and the vice president of Shangluo Branch of Shaanxi Young Entrepreneurs Association. In September this year, he was honorably elected as a delegate to the 20th Party Congress of Luonan County.
Responsible Editor: Anxin Review: Yang Yong
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