Traditionally, the game industry is dominated by men. In recent years, with the rapid popularity of mobile games, the proportion of female gamers and practitioners has increased rapidly. In the game industry, the bloom of "her power" has attracted attention.
Shanghai released the first enterprise-level female practitioner survival report in the domestic game industry "2023 Century Huatong Group Female Practitioner Survival Report". The report shows that after 29 years of development in China's game industry, which began in 1994, the size of the female user market has exceeded 300 million, and the proportion of female employees has exceeded 30%, becoming a force to be reckoned with in the industry. Qualities such as "independence, confidence, delicacy and tenacity" are seen as important strengths for female practitioners.
At the same time, a large number of products targeting female segments have appeared in the market, further boosting the number of female practitioners. In terms of job distribution, the job distribution characteristics of female practitioners are obvious, and the report data shows that female employees of Century Huatong account for more than 61.6% of functional positions and 38.4% of business positions. The proportion of "Mulan" (programmers) needs to be improved.
In addition, compared with the high mobility of the Internet industry, the overall mobility of female employees of Century Huatong is relatively stable, of which the proportion of employees with more than 10 years is nearly 20%, and the career performance of female employees is more stable. In terms of age distribution, 48.4% of employees under the age of 30 are women, and 51.6% of employees are over 30 years old, and the "35-year-old phenomenon" that is hotly discussed on the Internet is not prominent. At the same time, more than 95% of female respondents said they had not been treated differently because of their gender.
Working mothers are also a hot issue of social concern, from the report data, less than 1% of respondents have encountered no place to breastfeed, special periods have not obtained holiday approval, the vast majority of the rest can be well resolved.
"Independence", "self-confidence", "delicacy" and "tenacity" are the keywords that professional women pay the most attention to. When asked about their views on the role of women in the Internet industry and what kind of girl/lady/goddess they want to be, many respondents saw them as important advantages for female practitioners and aimed for them. "Being satisfied with the present self" is also the view of many interviewees, showing that female practitioners are constantly improving their identification with their own identity.
Century Huatong hopes to take the release of the female practitioner survival report as an opportunity to create more stages for female employees to show and express themselves, and at the same time hopes to lead the entire game industry and even the Internet industry to attach importance to and care for "half the sky".
Image source: Organizer
Editor: Xu Yang