On March 8, 2023, Xingji Meizu Group (hereinafter referred to as "Xingji Meizu") held a strategic communication meeting in Wuhan and officially announced the establishment of the group, and Mr. Shen Ziyu became the chairman and CEO of the group. Liu Ziqing, member of the Standing Committee of Wuhan Municipal Party Committee and Secretary of the Working Committee of Economic Development Zone, Wang Yong, Executive Vice President of Xingji Meizu Group and President of XR Business Unit, Huang Zinpan, Executive Vice President and President of Mobile Phone Business Unit of Xingji Meizu Group, CEO of Meizu Brand, and other relevant leaders and colleagues of the group participated in the witness.
Xingji Meizu Group (hereinafter referred to as "Xingji Meizu") held a strategic communication meeting in Wuhan and officially announced the establishment of the group
In the strategic communication meeting, Shen Ziyu announced the strategy of Xingji Meizu Group to create a multi-terminal, full-scenario, immersive integrated experience for users, and released a new logo image of the Meizu brand, and announced that the unbounded ecological conference will be held in Shanghai on March 30.
Xingji Meizu Group is mainly from the integration of Xingji Times and Meizu Technology, and the founder of the group is Mr. Li Shufu. In July 2022, after Xingji Times and Meizu Technology reached a strategic investment agreement, the two parties carried out in-depth synergy in business and team. Meizu Technology has not only set up a team focusing on the research and development of Flyme Auto, but also established a research and development center in Wuhan, and Meizu Technology and Xingji Times have also carried out in-depth integration in the planning and design of mobile phone products.
At present, consumers' demand for all-scenario intelligent connection solutions is becoming stronger, and technological innovation and ecological integration in the consumer electronics industry and automotive industry are imperative.
Shen Ziyu said that Xingji Meizu Group will integrate global technology crystallization and talent resources, focus on full-link innovation of consumer electronics, break through the boundaries between mobile phones, XR, operating systems, chips, automobiles and other smart devices, realize the deep integration and super synergy between the consumer electronics industry and the automotive industry, and strive to become a unique technology enterprise in the future.
Shen Ziyu, chairman and CEO of Xingji Meizu Group
Xingji Meizu Group will integrate the advantages of both Xingji Times and Meizu Technology, actively invest in cutting-edge fields such as chip research and development, and focus on the full-link innovation of consumer electronics around the three curves of "mobile phone + XR + forward-looking technology", covering smart phones, XR technology, self-developed operating systems, chip research and development, satellite communications, wearable smart terminals, smart homes, trendy life and other fields; Relying on Flyme Auto's vehicle-mounted human-computer interaction software, Xingji Meizu Group will actively integrate into the global intelligent travel technology ecology led by Mr. Li Shufu, realize the deep integration and super collaboration between the two industries of consumer electronics and automobiles, and provide users with multi-terminal, full-scenario, and immersive integration experience.
Wang Yong, executive vice president and president of XR business unit of Xingji Meizu Group, also said at the communication meeting that XR technology is a new track that we can redefine and open up for the global 30 trillion market. The computing power of AR glasses will release greater potential under the collaboration of device and cloud, and the application of new technologies can open up new horizons for users to coexist between virtual and reality, and create a new entrance to connect multi-terminal intelligent convergence ecological traffic. We will uphold the Group's blueprint vision to bring more intelligent and integrated innovative products to users.
Xingji Meizu also announced the new image and new concept of the Meizu brand at this communication meeting.
Meizu brand released a new logo
The new logo of the Meizu brand is first of all a graphical expression of MEIZU abbreviation MZ, while the dot in the lower right corner represents the starting point of the boundless universe, that is, the "singularity" with infinite energy, and the Z on the left is also a letter N, representing New, symbolizing Meizu's new beginning and infinite love.
Meizu's new brand color is "Love Red" supplemented by "Unbounded Black"
Meizu's new brand color is "Love Red" supplemented by "Unbounded Black". "Love Red" means full of love for life, representing optimism, enthusiasm, passion, the pursuit of boundless exploration, and the courage to challenge; "Unbounded Black" embodies the ultimate and inclusiveness, representing Meizu's spirit of exploring boundlessness and an infinite reverie for the future.
In addition, Meizu's original brand concept of "pursuit comes from love" will also maintain its original intention and evolve in the new era - "Love Without Boundaries" will be used as the Slogan of the new Meizu brand.
Love is the ultimate pursuit of Meizu brand for products
Love is the ultimate pursuit of Meizu brand for products; Unbounded is the courage and action of Meizu brand to break through boundaries. "Love without boundaries" is the driving force for the development of Meizu brand and the spiritual value for users.
Huang Qianpan, executive vice president and president of the mobile phone business unit of Xingji Meizu Group and CEO of Meizu brand, said at the communication meeting that in the past 20 years, countless Meizu friends have moved forward with the Meizu brand, "Thank you for not coming to admire when it is brilliant, nor leaving you at a low point', Meizu will return everyone's expectations with better products." ”
In addition, Shen Ziyu also announced at the meeting that Meizu 20 series flagship mobile phones, the new generation of boundless ecosystem Flyme10 and the much-watched Flyme Auto system have been made under the highest standards of final preparation, and will be invited on March 14, the 20th birthday of the Meizu brand, and a borderless ecological conference will be held in Shanghai on March 30.