The same is true of the partnership with Norda™, a Canadian outdoor trail shoe brand, which embodies both companies' love of nature and commitment to sustainability. Zegna's commitment to environmental protection for generations stems from the foresight of the brand's founder, who planted more than 500,000 trees in the 100-square-kilometre Zegna Oasis Nature Reserve. Today, this green pledge that began in the Italian Alps is being echoed in the mountains of Canada. Zegna and Norda™ have joined forces to create high-tech performance wardrobes that can handle the harsh outdoors and in harmony with nature, adhering to their shared values of design, quality and innovation.
This collaboration with Norda also opens a new chapter in the Zegna™ outdoor collection. Each season with a different design partner, the Zegna Outdoor Collection continues to evolve under the theme "Zegna through the eyes of Norda", inspired by the lush jungle paths of the Zegna™ Oasis Nature Reserve. This wilderness of nature is now included in the Norda™ community's list of the world's best trail running destinations.
In the new outdoor campaign, energetic trail runners Marlon Patrice, Thea Klaeboe Aarrestad, Koby Pederson, Patrick Stangbye and Adam John, accompanied by the Zegna X Norda collection, embark on uninhabited forest trails and explore the natural beauty of the Zegna™ oasis.
Zegna has teamed up with Norda to launch an exclusive shoe collection made from bio-based Dyneema™® fibers. Known as the strongest fiber in the world, the fiber combines lightness and excellent waterproofing properties, making it the first choice for professional sports equipment in harsh outdoor conditions. About 75% of the energy used in the production of Dyneema® fibers is renewable energy, which equates to the reduction of CO2 emissions from nearly 13,000 vehicles per year. The design of Dyneema fibers is a testament to Zegna and Norda's®™ commitment to innovation, sourcing the world's finest raw materials and being sustainable.
Zegna's collaboration with Norda™ also presents the endless possibilities of luxury outdoor wear and uses it as a platform to explore extraordinary ideas.
The vast world, run freely ™