laitimes

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

author:Learn a little bit of Economics V every day
Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Migrant workers can no longer afford to stay in express hotels.

Wenzi, who traveled to Beijing on business, recently found that almost all express hotels in Beijing have increased their prices, and the price increase is sky-high.

In the past, the price of Atour and orange fluctuated between 400 and 500, but this year the rooms below 700 are almost invisible.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

The "economy" hotel soared above 500, and the "comfort" went straight to the 1,000 yuan mark, and the house was full.

A search on Xiaohongshu shows that the same thing is not even happening in Beijing, provincial capitals and major tourist cities across the country are overcrowded, and hotel prices are soaring.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

It may even happen that on the same day of the same hotel, the price increases by more than 3,000 because the booking time is a few minutes apart.

Xiaohongshu netizen @a0 Na booked a hotel in Hong Kong, originally looked at K11 with 6329 yuan, compared with other apps and decided to place an order, the result suddenly became 9540, and the price increased by 3200 in five minutes!

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

The hotel industry seems to have suddenly reached a consensus, and if there is no price increase, there is no chance.

Why did the hotel suddenly increase its price?

According to Ctrip's data, as of the afternoon of February 3, the number of tickets for domestic scenic spots from February 4 to February 5 increased by 638% year-on-year. During the Spring Festival, domestic and foreign travel orders ushered in a three-year peak, and the overall number of travel orders increased by 4 times compared with the Spring Festival of the Year of the Tiger.

Cultural tourism recovers, the hotel wakes up first.

The number of people searching for "hotel reservations" through the Alipay platform also increased by 6 times year-on-year, hotel consumption expenditure increased by 80% year-on-year, and hotel consumption in popular tourist cities in Yunnan, Tibet, Guangdong, Shaanxi and Fujian all increased by more than 200%.

People who have been holding back for too long can't wait to pack their bags and rush to popular cities such as Beijing, Guangzhou, Nanjing, and Xi'an, and the hotel full rate is rising.

The popularity of hotels is not only due to the dividends of "revenge tourism", the increase in retention rate cannot be attributed only to the whim of consumers. In addition to accommodation, the hotel offers an increasing variety of places to eat, drink and enjoy.

Whether it is a popular IP co-branding or a self-made theme, hotel IP exploration never stops; Tea tasting, hot spring bath, spa massage and other leisure and health consumption have become popular choices for tourists to relax and unwind.

The uncertainty of the cultural tourism industry in the past few years has greatly exercised the flexibility and adaptability of hotels. In 2023, the resurgent hotel industry is setting off with the experience of the past...

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

01 Hotel popular travel and residence integration

The hotel industry, which has been in the doldrums for 3 years, has been looking for a new way out.

Benchmarking Disney has always been something that theme parks often do, and now hotels can rub Disney's name.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

In Ordos, Inner Mongolia, 268 kilometers from Hohhot, it takes 3 hours to drive, but because of a hotel, many people travel thousands of miles to check in.

This is the Lotus Hotel in Xiangshawan known as "Desert Disney" on Little Red Book.

What to do at the hotel?

The area where the hotel is located is known as "Hibiki Shawan", and the scenery is magnificent, famous for the singing of the sand song. In the endless desert, the lotus-like hotel building itself is a work of art worth seeing.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

The hotel charges are "all-inclusive" and include all expenses such as 3 meals a day and desert rides.

Some people like stargazing, some people are obsessed with sand scenes and bonfires, some people love to find thrills on roller coasters, large turntables, ziplines, can be satisfied here, and even skiing in the desert, Xiangsha Bay has free equipment and snow tickets.

As for the price, the hotel of 2000 per capita (two people stay, the companion needs to add another 1000), in the off-season is difficult to find a room, and the express hotel less than 1 km away from it, the price is only more than 100 yuan, the price difference is nearly 20 times.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

But not all tourists are satisfied with him.

The UP master of station B, "Zhang Kate kat", recorded his not very good living experience: "The balcony door is broken", "Shared balcony with strangers", "Cheap hair dryer", "There are flies"...

Some people said that "we locals don't see this place", and some people commented that "the room makes me speechless, but the rides inside it are really fun".

The Lotus Hotel has mixed reviews, but it does not affect him as one of the most worthwhile places to visit in Xiangshawan, a 5A-level scenic spot.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Cut from Bilibili

Accommodation, dining, and entertainment were integrated, and the destination of this year's visitors was turned into a hotel.

Sojourn does not divide home, hotels become vacation products.

In turn, some tourism products are also grabbing hotel jobs.

Opening a hotel in their own theme park has long been experimented by big brands, and those who only buy Disney tickets to visit the park are called "budget travel", and the luxury game must include the theme hotel services in the park.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Image source Zhihu

When Universal Studios opened in 2021, the Kung Fu Panda Theme Hotel was more famous, but he was complained that it was popular because of the weird Chinese horror style, comparable to a farmhouse set.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Source: Weibo

02 Hotels come up with new tricks and cut the rich?

Hotel + popular IP can stimulate emotional resonance and give birth to more consumption scenarios.

In December last year, "China's first Ultraman Theme Hotel" was born in Shanghai Haichang Ocean Park, and it took only 3 seconds from the pre-sale to the sell-out.

At the beginning of its opening, Haichang Ocean Park's official ticketing mini program and Ctrip provided a limited 999 yuan flash sale event at 10:00 every morning.

Even under normal circumstances, the hotel ticket price two days before Valentine's Day costs 3590 yuan / night, and the "special price" during Valentine's Day is as high as 1999 yuan.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Can you spend money and get what you want? Not necessarily.

"Xuan does not save non-life, Krypton does not change life", you like Severn he likes Diga does not count, hotel check-in needs to draw blind boxes, the most popular T.D.G COMMEMORATIVE THEME ROOM, Ultraman super assembly theme room, limited Ultraman theme connecting room, etc. are only rare limited models among 105 rooms.

Some people like Ultraman, others like trains.

In the summer of 2022, the Hulunbuir train that spent nearly 100 million yuan to jointly transform Hulunbuir Cultural Tourism Investment (Group) Co., Ltd. and China Railway Harbin Bureau Group Co., Ltd. caused a sensation.

This "domestic version of the oriental train" and "realistic version of Howl's moving castle" are even more expensive, and the ticket prices posted on social platforms basically start at 20,000.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

While hotel review bloggers are arguing about whether a hotel in Sanya is worth it, we are also glad that more than 5,000 high-end hotels never pit the poor.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

But when the express hotel soared from two or three hundred to one or two thousand, friends who just wanted to go to popular tourist cities to rest still couldn't hold back.

The price of Xishuangbanna Spring Festival budget hotels exceeded 1,000 yuan, and the price per night in the off-season only ranged from 141 to 207 yuan.

In contrast, theme hotels or resort tourism trains at least put prices on value-added services.

03 What else can I do in a hotel?

Hotel popularity, in the final analysis, is still affected by supply and demand.

Retaliatory business trips and concentrated tourism outbreaks have significantly driven business travel consumption.

According to Ctrip's data, the overall increase in business travel hotels in February was 130% year-on-year, of which the domestic increase was 125%, and the international growth was nearly 10 times.

Staying in a hotel for business is just a need for work, while staying in a hotel for leisure has its own needs.

Dining, amusement rides, hall service and even just the beauty of the scenery can be reasons for consumers to stay.

Bloggers have long turned their attention to food broadcasts and evaluations to hotels.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Crowne Plaza Beihai Silver Beach has worked "morning tea" and "afternoon tea". The Westin Hotel in Zhongshan Ancient Town, Guangdong-Hong Kong-Macao Greater Bay Area, launched a "Taste of Latin America" themed buffet dinner, which was unilaterally named the "Zhongshan Buffet Ceiling" by tourists.

Hotel price increases are reasonable, when you always have to pay attention to the basic law, there is a service that matches the high price.

The Peninsula Beijing invited a professional lion dance team to perform a lion eye-catching ceremony to kick off the Dragon and Lion New Year performance. From the beginning of "Golden Drum Qing" to the end of "Yuanbao Qingjin", with Na Hongyun, celebrate the year together.

More and more hotels are taking notice of the sinking market, turning hotel consumption into part of daily leisure and entertainment.

After the holiday, she took a seven-day break, Xiao Xiao was exhausted, and the post about the private soup hotel on Xiaohongshu opened up her train of thought.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Although there are strong traces of promotion, the photos and descriptions on social platforms still make him extremely moved, and he immediately asked his girlfriend to leave.

When the Internet celebrity hotel was very windy before, some people complained that "no one will go to the hotel just to take pictures", Xiao Xiao admitted that in addition to leisure and relaxation, sending a circle of friends is also one of the biggest motivations for him to go out.

Consumer needs have become more diverse, hotels can not only stay in functionality, consumers have more spiritual needs for hotels, and will have higher and more diversified pursuit of beauty.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

Huazhu's Manxin Hotel is located next to key landmarks such as Beijing's Houhai Drum Tower Courtyard, Nanjing's Old Gate East with the Ming City Wall and Qinhuai River, Wuhan Hankou Jiangtan Security Bank full of Republican style, Suzhou Shantang Street with the spirit of Jiangnan Courtyard, and the fashionable and young Shanghai Hongqiao Hub International Exhibition Center, showcasing unique urban aesthetics from the outside to the inside.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

HUALUXE Hotel, a subsidiary of InterContinental Hotel, directly created its own brand IP "HUALUXE Collection", from its own promotional video, the hotel's decoration style to the power of new media - the title QQ Music Chinese Style Stage, all revolve around the national style.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

In the past year, the wine travel industry has been in turmoil.

Huazhu Group's net loss in the third quarter of 2022 was 7.17 yuan, compared with a net loss of 137 million yuan in the same period last year, an increase of 423.36% year-on-year.

At the beginning of March, the Qingming and May Day holidays are still far away, and now it is not even a peak tourist season, but the boom in the hotel industry can see the recovery of the tourism market.

Spring is blooming, everyone wants to go out and stroll, and it is normal to travel with revenge.

After three years of hard support in the hotel industry, when the opportunity to return to the blood, the hotel industry has formed a seller's market, you and I can not influence.

Home, Atour, and Orange Crystal lined up to increase prices, and the workers could not afford to stay in express hotels

It's just that after the boom, can the quality of some hotels with three-star prices still reach the price of super five-star? Will it always be better to leave a hotel for a revenge trip? Can hotels with higher prices go back?

Everything is unknown, but everything is traceable.

Read on