#头条创作挑战赛 #
Regarding sun protection, the concepts of "sun protection is anti-aging" and "sun protection in all seasons" have gradually penetrated into the hearts of the people with the market education. The data predicts that by 2025, the size of the mainland sunscreen market will grow to 24.4 billion yuan, with an average growth rate of 10.5% CAGR from 2021 to 2025. And with the gradual increase in demand for sunscreen products, the types and superimposed effects of sunscreen products are also expanding, such as new functions such as anti-aging, acne suppression, or different forms of presentation such as sunscreen loose powder and sunscreen sticks, which have attracted much attention from consumers.
Every year from March to August is the hot season for sunscreen products, according to the data crawled by Eps' self-built search engine, in April 2022, there were about 60,000 pieces of public opinion information related to sunscreen products on the Internet.
Compared with hard sunscreen products, which have strong clothing attributes, soft sunscreen products focus on functionality. With the development, it has also extended from the initial stage of "tan protection" and "ultraviolet protection" to "skin protection and sun protection" and "efficiency sun protection" and other trends. Demand heats up the market, what new sunscreen products can be paid attention to this year?
Belli Bili's first high-power sun protection
Pursue gentleness and safety
Belli has launched a newly upgraded lightweight and moisturizing sunscreen, which can achieve SPF50, PA +++ sun protection index, taking into account the sun protection effect and soothing and repairing the skin barrier, and has passed strict ingredient screening and patch testing, gentle and clear, suitable for all skin types.
Belli's R&D team also considered that sensitive skin is less tolerant and resistant and more susceptible to light damage than healthy skin. According to the data, the product continues the brand's consistent gentle concept, using both high protection and high-quality sunscreen raw materials, and removing paraben preservatives, alcohol, phthalates and other ingredients, gentle and non-irritating, not picky skin, fragile skin can be used, unstable skin can be used.
Proya Cloud Sunscreen
Continuation of the "water-in-oil" production process
In February this year, Proya launched a new sunscreen product "Cloud Sun Protection". This is a purely physical sunscreen specially formulated for sensitive skin. Cloud Sunscreen uses zinc oxide, titanium dioxide and Mimon flower extract as sunscreens, with SPF45, PA++.
At the same time, according to Red Star Capital Bureau, cloud sun protection is similar in appearance to last year's "overturned" feather-feeling sun protection. Proya Tmall customer service said that the two belong to the same series, and also use the "water-in-oil" production process, and the difference in the finished products before the feather sunscreen is mainly due to "low viscosity of water-in-oil and high difficulty in the production process".
In terms of sales volume in February, the GMV of Proya/Caitang was 1.57/63 million yuan, respectively, -2.7%/+198.2% year-on-year; This month's new Yunduo sunscreen GMV exceeded 750,000 yuan, ranking second in the hot sales of Proya sunscreen.
Rare set small mushroom umbrella sun protection
Antioxidant
Recently, Rare Objects Set launched a new product - small mushroom umbrella sun protection. This sunscreen uses 1 physical sunscreen + 6 chemical sunscreen, giving the skin protection in all wavelengths. SPF50+, PA++++ sun protection can achieve 12.5 hours of continuous sunburn/sunburn.
As China's original plateau plant skin care brand, Rare Collection adheres to the core concept of rooted in China, using rare plant extracts, and scientific innovation, and this product is no exception. Infused with Matsutake Mushroom Extract, Ergothioneine and Biosabolol, the Sweet Mushroom Sunscreen strengthens the skin at the root and prevents photoaging.
CHANT A CHARM SPRING/SUMMER 2023 SUNSCREEN
Available for infants
CHANT A CHARM launches the spring/summer 2023 sunscreen, which claims to be suitable for sensitive skin and can also be used by babies. According to reports, the product adopts a moisturizing dual-action formula, containing plant ceramides and herbal essence Scutellaria baicalensis root extract, which has the effect of preventing dry skin; Sunflower sprout extract is added to protect the skin from dryness caused by external factors such as blue light and near-infrared rays, and to retain moisture.
In addition, geranium oil, lavender oil, orange oil and nutmeg oil are added for a mild fragrance based on celestial sunflower.
Beplain is online to brighten the toning sunscreen
Yellow-skinned friendly
Some people focus on skin feeling, and some focus on presenting effects. On February 27, Beplain launched a new item - Brightening Tinting Sunscreen. This is a purple tone to brighten the sunscreen, the powder is a light purple, naturally fit the yellow skin of Asians. The upper face is not dry, not shiny, and it is also friendly to sensitive skin. At the same time, this sunscreen adopts the form of physical and chemical combination, SPA50+, PA++++.
Misskin "thin skin small white tube" sun protection
Targets fragile skin
In March, MISIFU Precision Sun Protection Family launched a new member - Misifa "thin skin small white tube" sunscreen. As can be seen from the name, the new product "thin skin small white tube" sunscreen is an exclusive sunscreen developed for fragile skin.
It is reported that taking into account the gentle skin-friendly, light and good skin feeling and high sun protection, the band covers a wide range, not white, not masked, easy to extend, can help reduce the additional damage caused by external ultraviolet rays during the period of skin instability and various small emotions, and at the same time, even if the skin enjoys high protection, it can also reduce irritation and burden.
Birou new spray
No need to shake well and can be used upside down
As a brand that stands tall in the sun protection industry, Birou's new products have attracted much attention, and recently launched a "non-pressure tank aerosol type" sunscreen spray, which does not need to be shaken well and can be used upside down.
This non-pressurized aerosol sunscreen can be applied anytime, anywhere, making it easy to carry on the go.
In addition, the sunscreen is allergy tested to prevent acne, adopts an innovative non-aerosol formula system with the moisturizing ingredient squalane, which covers the skin and quickly transforms into a gel on the skin, which can be evenly attached to the skin, with SPF50/PA++++ UV protection to create moist and radiant skin.
The sunscreen spray has passed the 80-minute waterproof test, has a super waterproof effect, and is suitable for outdoor use. With a refreshing citrus scent, it can be used on the body and hair without shaking before spraying and can even be used upside down.
Tips: It is not enough to use sunscreen in daily sun protection, the current mainstream "ABCD" sunscreen method, A, "Avoid", try to avoid going out when the sun is strongest; B, "Block", shading, you can use umbrellas, sunglasses, hats, sunscreen clothing, etc. to shade the sun; C, "Cream", that is, the use of sunscreen, it is best to use full-band sun protection, the dosage is sufficient, the whole face needs a coin-size, is the premise to achieve effective sun protection; D, "Develop & Diet", improve the skin's sun protection ability, do a good job of post-sun repair, antioxidant.