Cutting wheat, sweeping fallen leaves, delivering couriers... In the game world of Xunfeng, players will start running the map non-stop to do tasks as soon as they go online every day, and players may be addicted to such highly repetitive games not only for game fun, but more likely to be the ultimate gift of the game - Maotai.
On the evening of March 6, Moutai Jiao Qi Jiu was officially released in the Xunfeng APP. After the release of the new product, from March 7th to March 13th, players will enter a new round of the game - "Solar Term Kosuna Commissioned Event", during which players will have the opportunity to obtain precious game items after completing daily missions, and then may redeem the real Moutai Jiao Qi Jiao. In the new game stage, the reporter also downloaded Xunfeng to experience the fun of working part-time to Moutai in the game.
Getting started: Be diligent in your tasks
The setting of this game is a quaint village, and the NPCs in the village are all winemakers, koji makers, fermenters and other professions related to sake brewing.
As a player, the reporter's first task was to obtain the winemaking qualification of the "trainee apprentice", which required 20 points, but the game did not give instructions on how to get points. The main quest is temporarily stuck, and the reporter decides to take on a few daily tasks first.
There are 8 daily missions in the game at first, which will gradually increase according to the player's level. The first daily task chosen by the reporter is treasure hunting, and the treasure chest is directly placed in the game scene, as long as the player clicks on it one by one. In addition, the tasks of researching wheat, sorghum, and sweeping fallen leaves are also very simple, players only need to find the scene and click repeatedly to complete the task. The task of cutting straw and delivering couriers is much more interactive, and Straw Cutting is a mini-game where players swipe the screen to cut as much straw as possible within a specified time; Delivering a courier is about finding different NPCs and delivering the goods to him.
Although the content of daily tasks is simple, it is quite time-consuming to do, and before you know it, an hour has passed. After the daily task is completed, the points of the main quest are also enough, and the brewing qualification of "trainee apprentice" is obtained, and the "brewing" item is added to the daily task. In contrast, the task of brewing wine is more abundant, players have to run the map to complete the harvesting of wheat, making songs, interspersed with revised versions of "sheep a sheep", "cut fruit", "taiko master" and other mini-games, to this step, the reporter finally experienced a little joy of playing games.
Most players "came for Moutai"
Xunfeng Digital World, launched on January 1 this year, is a metaverse app jointly developed by Kweichow Moutai and NetEase. According to public information, the APP reached millions of registered users in three days before it was launched, and rushed to the first place in the free list of the App Store. Its core rights are that some versions of Moutai are only released on this channel, and users can obtain the qualification to purchase a bottle of Moutai wine after participating in the game to obtain props.
However, the purchase qualification of Moutai wine is not so easy to take. Taking the sting wine that players are currently exchanging for as an example, to obtain the purchase qualification of sting wine, players need to obtain the digital collection corresponding to the sting wine in the game. And this digital collection needs to be synthesized with a variety of high-level props in the game. Players need to do tasks to obtain primary props and intermediate props, which are synthesized upward layer by layer, and some props are randomly dropped in the game, which increases the difficulty of the game.
Xunfeng has also opened a "krypton gold" channel for "local tycoon" players who are not willing to spend time on tasks, players can buy around Moutai in the bazaar, and get game currency at 1:1 of the actual amount paid, which can directly purchase synthetic materials in the game. Gale revealed that some players directly "krypton gold" several thousand yuan.
In the App Store, Xunfeng has a rating of only 2.0. Although in the game evaluation, full of players' one-star bad reviews, from game performance to game mechanics, there are many people complaining, but gamer Gale told reporters that as far as he knows, people who play this game are coming for Moutai.
"I don't recommend you to play if you're a novice." When the reporter consulted a player who did the task on his behalf, the player revealed that he had insisted on playing since the release of the game, and there were few players and a low threshold in the early stage of the game, and he successfully exchanged two bottles of Kweichow Moutai wine in the Year of the Rabbit. However, with the influx of more and more players, Xunfeng will also raise the exchange threshold. "I will now make a little money by doing tasks on behalf of others, and then slowly try my luck, maybe one day I will get together to exchange materials."
Moutai's rejuvenation strategy
Because of the rare exchange qualification, the price of Moutai wine issued in the game has also soared, taking the "Lichun Wine" that is now open for pick-up as an example, the original price of this wine is 2899 yuan, and the current circulation price has exceeded 8000 yuan.
The combination of Moutai wine and the twenty-four solar terms actually found a new "circle-breaking" path for baijiu. In the past year, Moutai has been laying out the 24 solar terms series products.
With the changes in consumer groups and consumption habits, major alcohol brands have tried to make their products younger, in order to leverage the broad market of Generation Z. High-end liquor brands represented by Kweichow Moutai are no exception, and how to get the recognition of young people has been the direction of Moutai's efforts in recent years.
As the release platform of Moutai solar term wine, the Xunfeng APP was given high hopes by the chairman of Moutai when it was first launched. At the 2023 market work conference of Moutai Group, Ding Xiongjun, chairman of Moutai, said when talking about Xunfeng World, "Xunfeng" will do hundreds of billions of Moutai in the digital world again, from "i Moutai" to "Xunfeng", and hopes that Moutai's partners will embrace digitalization and catch up with the new era.
Xiaoxiang Morning News reporter Shen Xiaoyi