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The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

"Ten years of artists have not been asked, once 'Lao Lai' the world knows."

Last night, former SNH48 member Huang Tingting was on the hot search. Huang Tingting and Siba Media were required by the court to pay 3.5 million yuan in liquidated damages, and when the court enforced the contract, they froze more than 90,000 yuan of funds in their accounts, and found no other enforceable property. In short, after the calculation of the court, her entire net worth is only 90,000 yuan.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

There are often celebrities, and it is not uncommon to inventory assets that do not reach six figures. The topic of "popular idols become dishonest people" quickly aroused heated discussions. The trend of public opinion is obviously polarized, and fans who are familiar with SNH48's internal disputes are Huang Tingting; But more, or stay in Zheng Shuang's "daily salary of 2.08 million" impression of netizens, "only 90,000 deposits? It must be to transfer the property in advance, making it clear that you don't want to pay back! ”

Huang Tingting is a second-phase student of SNH48 and has won the top three in popularity many times in the annual finals over the years. At the same time as Huang Tingting, there was also #SNH48 withdrawal member liquidated damages list# topic, it turned out that many members of the SNH48 group were facing termination lawsuits, and even had no money to repay liquidated damages and were listed as untrustworthy executors.

Every time it involves a dispute of interests in the entertainment industry, it seems that sympathizing with artists is "politically incorrect". The salary of traffic stars is much higher than that of ordinary people, but do these circle idols really earn a lot of money as rumored?

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

01

It is common for actors/idols to leave the company to start their own doors after becoming popular, but most of the SNH48 members are not in a hurry to get rid of their old owners after graduating and becoming popular. For example, Ju Jingyi, Li Yitong and Xu Jiaqi, who debuted through "Youth Has You", are currently in the state of renewal with SIBA Media.

Termination is not easy. Huang Tingting announced the termination of her contract with SIBA in 2019, and was sued by the company to pay 10 million liquidated damages, and after four years of frequent appeals, the amount of default was finally reduced to 3.5 million. In the past four years, her career has stagnated, her popularity has declined, her income has plummeted due to the impact of the epidemic, and although she has been free, she has borne the reputation of "Lao Lai".

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

The last head artist who fell into a long tug-of-war with Siba was Zhao Jiamin. Zhao Jiamin is the top student in the first phase of SNH48, and won the first place in the SNH48 finals at the age of 17, which was the target of Ju Jingyi's previous company. After Zhao Jiamin was admitted to Chinese opera, he proposed to the company to terminate his contract due to physical reasons, but he was unsuccessful, resulting in a four-year college contract frozen in Siba, and only after graduating from college did he obtain acting freedom.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

Due to the high difficulty of terminating the contract, the legal department of Siba has a status in the hearts of many people like "Nanshan Pizza Hut". In fact, the difficulty of an artist's termination is generally proportional to the company's investment in it, not to mention groups such as SNH48 that strongly rely on head idols. The 48th series adopts a new generation of "graduation system", and the head idol can often achieve "one person with the whole group", and every year-end popularity final, the top five idols receive a fan voting income of up to one million yuan.

High popularity is inseparable from the inclination of the company's cultivation. From the number of announcements on TV stations and interviews, to the MV and theater positions, Huang Tingting and Ju Jingyi have mastered the company's largest exposure resources, and naturally cannot be easily let go.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

02

Many people are puzzled, since the head idol can enjoy top resources within the company, and the salary share is not low, why should he take the road of termination?

This is related to the operation idea of SIBA Media Idol. SNH48 uses the annual popularity voting finals to determine the distribution of basic salary and foreign affairs opportunities for members in the following year, and wins the first place in the finals consecutively, and has the opportunity to launch a personal documentary and set up a personal studio. For example, Ju Jingyi and Li Yitong, both of whom have gradually broken the circle after winning the first place many times, have gradually broken the circle after graduating from the group (no longer active as members of SNH48) to personal development.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

However, going it alone means competing with more actors.

SIBA Media, which started as an idol agent, naturally cannot compare with traditional film and television companies in terms of actor training and film and television resources, and idols who open up popularity have to find another way out if they want to completely transform themselves into actors. After all, in China, the soil of the film and television industry is more solid than the soil of the idol industry, and since there is already traffic, there are more possibilities.

In addition to career transitions, there are more interest considerations. Some members of the 48th series have slowly risen in popularity from outside the fifty, and when they can't get the top ranking, they almost only have a basic salary and a small number of platform fans.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

According to Zhao Jiamin's judgment, regular members of SNH48 receive a monthly living allowance of about 3,000 yuan. However, if you are late or absent from the performance, you will deduct five or six hundred at a time. When many members first joined the group, they almost struggled to make ends meet, and even had to work part-time to "feed" their main business.

Previously, Liu Liqian, a member of SNH48, was ill and crowdfunded, which aroused everyone's attention to the treatment of the group. According to public data, some bloggers estimate that marginal idols like Liu Liqian who cannot get the top ten in the final ranking, with an annual income of about 5~60,000, which is very meager compared with the average salary of Shanghai workers.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

03

In fact, this is true not only of the 48 series, but also of the entire idol industry. The idol market wins all, and the top 20% earn 80% of the money, but because the frequent chaos has lowered the audience's trust in the artist's career, most people think that the annual salary of one million in the entertainment industry is the norm.

If you have popularity, you must be able to make a lot of money? Not necessarily, artist salaries are not comparable to those of other jobs. Their income is not fixed salary and ration like ordinary work, just like idols rushing announcements, from performances to fan gifts, they face various links of commissions, deductions, and there are not many to hand.

"Youth with You" contestant Shangguan Love said in an interview with GQ last year that there is a "prepayment" system among trainees. The money that the company trains trainees before the debut must be returned in the form of deduction income after the debut, which is ugly to say that it is "loan debut". This is not only reminiscent of Japan's scholarship system. Although it is called a scholarship, it still needs to be repaid. Most students in Japan graduate with tens or even millions of yen in debt. The idol cultivation system imported from Japan eventually reached a grotesque harmony with the imported country.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

There really is no such thing as a free lunch, or even a free Bó Lè. In the interview, Shangguan Love and several other little idols are eager for a job with a monthly salary of 20,000 yuan, and it is not difficult to understand this psychology when considering the debt on them and the time cost paid for many years.

Many young boys and girls start to be trainees in their teens, and when they are almost thirty, they find that they have no other strengths except singing and dancing, and even do not understand the human feelings of the workplace, and it is difficult to be qualified for other jobs, so they can only continue to be confused in the entertainment industry.

The entertainment industry "Lao Lai" that shook the whole network points to a cold reality

We don't know how much property Huang Tingting has, but in the idol and even the actor industry, there are indeed many people like her who have worked for more than ten years with savings of less than six figures. Previously, the film artist interviewed a micro-drama actor, who said that the salary of a drama was only enough for a quarter's living expenses in Beijing, and he had to go to odd jobs to pay rent during the epidemic. The two actors who won the overall championship of "Annual Comedy Contest 2" have even four figures in their deposits at the end of the show.

Artists who have no bottom line and want high prices should be scolded, but it is not necessary to indiscriminately attack every worker in the entertainment industry, after all, his bank balance may not really be as much as you.

【Text/Kwai Chung】

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