Beauty salons are beauty service places that provide people with beauty treatments, skin care, spa treatments, and more. Since the rise of the 90s, it has gone through three stages: guidance beauty salon, maintenance beauty salon, and restorative beauty salon, and has developed to the stage of conditioning beauty. Generally, there are several categories of women's clubs and spas.
The services provided mainly include: skin care, pure natural professional skin care, pure natural wrinkle anti-aging, massage, ovarian maintenance, aromatherapy ear candles, etc., beauty salon is the terminal institution for the sale of professional cosmetics.
Second, the analysis of the current situation of the beauty salon industry
At present, there are more and more beauty salons on the market, and the industry competition has reached a fever pitch. In such fierce competition, some small shops have become difficult to survive due to the lack of brand support behind them. Because it lacks the conditions of education system, brand influence, systematic products and customer service, etc., which require professional teams and talents to improve.
In contrast, brand stores have strengths in these areas and are likely to develop into leadership roles. Of course, it is feasible for small nameless shops with difficult operations to become franchised chains of brand stores. This method does not let the original operators out, but let them own a certain shares, run by the company, and benefit together. This way can achieve a win-win situation for everyone, which is a long-term solution.
Third, beauty transformation Internet + entity
The beauty salon industry is popular. Optimistic that the beauty industry is more reliable to make money, and the beauty industry prospects are very impressive, so many people want to earn the first pot of gold in their lives by opening a beauty salon, because the beauty industry investment risk is small, the effect is fast, and it is also a sunrise industry in China, with good development potential. In addition, the policy encourages the development of the Internet online, and the use of the Internet to expand the channels of the entity.
Fourth, the offline transformation of life and beauty "Internet +" model
After the continuous research of Ms. Deng, an industry insider with rich experience in the beauty and health industry, the current popularity of the Internet has given the traditional beauty and health industry a rare opportunity, and it is inevitable and the general trend for the beauty and health industry to choose the road of Internet +. Therefore, Ms. Deng founded the "Life and Beauty" platform, which relies on the Internet and continuously integrates market resources with the help of advanced technologies such as big data and artificial intelligence, so that the supermarket industry caters to mainstream consumer groups and revitalizes new vitality. The life health and beauty mini program platform founded by Ms. Deng was born in this context. The creation of the platform makes full use of Internet thinking, through the Internet open and transparent platform, closely connects manufacturers, suppliers, distributors and terminal retailers, and brings together all kinds of agricultural products, special products, price quotations, market supply and demand and other information to provide comprehensive information and transaction services.
The creation of the platform is conducive to the promotion of corporate brands, the expansion of marketing channels, the improvement of circulation efficiency and so on. Ms. Deng, the person in charge, also took the initiative to improve the internal service efficiency of the enterprise, taking the digital operation capability built by the e-commerce platform for its own industry as the driving force, continuously integrating and optimizing the entire industry chain, and improving the resource integration and allocation capacity and efficiency of the entire link, and then cutting unnecessary intermediate links, so that the entire supply side can achieve digital and intelligent upgrades, and at the same time, the supply side can directly connect with market users.
Only in this way can we gain a firm foothold in the constantly updated market pattern. At the same time, for all partners in the same industry in agriculture, we sincerely invite tens of millions of merchants to settle in and create mutual benefit and win-win together!
The platform is mainly aimed at the upper and lower markets, develops online e-commerce integration, and currently reaches a strategic cooperation with Sichuan Nuolan Culture Media for national promotion and investment.