In January 2023, the second anniversary celebration of [Azure Files] was launched, and the free 100 consecutive draw benefits made players ecstatic!
App Store revenue increased by 296% month-on-month, and the daily revenue ranking surpassed the IP king [Pokémon GO], which shocked manufacturers!
【Azure Archives】100 consecutive draw benefits for the second anniversary of daily service
From the self-developed product [Nonuo from Another World] in 2017 to launch the first shot in Japan, to the successful transformation into a Japanese two-dimensional monopolist and global operator in 2023, the road to success of Ustar Network going overseas is simply against the sky.
You know, Japan, as the first choice for two-dimensional overseas expansion, the strategic layout of large manufacturers, and such a treasure land of high-quality krypton gold players, has allowed countless manufacturers to go forward and follow, and the volume gameplay roll art volume is released, but it has always been extremely difficult to overcome.
Such a piece of tempting fat that is hungry and unworthy was bitten off by Youxing Network when it went to sea in Japan, not only holding [Ark of Tomorrow] [Azure Route] [Bird Soul] multi-category two-dimensional explosive products, but also ranking high in the Japanese market revenue all year round, competing with a number of Japanese local games.
Uxing Network goes to sea to riot operation
Everything started from the establishment of a branch in Tokyo, Japan, and the ratio of its employees reached an astonishing 1:1 in China and Japan.
The second is that Ustar Network goes overseas to use a skilled localization three-piece: animation, fandom and linkage.
Yosung Network went overseas to do animation club
It is different from the linkage marketing strategy of Banyou that has become the norm in Japan, such as "Horse Racing Girl". The animation road of domestic games is often very difficult, except for popular games such as "Onmyoji" [Sword Network 3] that continue to produce series of animations, most games are still in the regular line of not wanting to do, not doing, doing word-of-mouth explosion, and being ridiculed by the group.
And Ustar Network has long learned the marketing gameplay of Japan, an animation country, from the production of the first anniversary animated short film of "Ark of Tomorrow" in 2020, to the advent of the serious plot of [Ark of Tomorrow] to animation this year, it took only 2 years for Uxing Network.
Yosung Network goes overseas as a fan club
In addition to being proficient in animation marketing, Youxing Network was also one of the first game manufacturers to engage in official fandom after going overseas.
What, what do you say is so strange about official doujin? Then you must have only seen picture and fiction fandom sites led by Pixiv! After going to sea, Ustar Network directly set foot in the self-reserved place of former fan clubs - logging on to DLsite to distribute ASMR radio dramas.
Popular characters have come out one after another, saying blushing heartbeats in your ears, and tickling your ears and sleeping in different places such as hot springs, battlefields, and grasslands, which is a wonderful experience and taste. As a long-standing mansion, the author dares to assert that radio dramas and in-ear headphones with closed eyes and immersive enjoyment directly pull a sense of substitution.
【Azure Archive】Official ASMR logs on to the doujin website DLsite
After Youxing Network went to sea, he became a linkage ghost
【Bird Soul】Partially linked
In the current Japanese market, where user preferences are changing with each passing day and marketing channels are becoming more and more new, Ustar Network is constantly updating its linkage ideas on the way to the sea.
- In the era of the big screen, I do animation;
- In the era of offline check-ins, I take billboards;
- In the era of comic reform, I linked comics;
- Virtual social Generation Z, I linked up with the Vtuber community Rainbow Club.
The linkage objects of Ustar Network after going overseas are constantly updated, but its marketing ideas have always been the same:
- We have to have the most attractive character appearance - Japanese American style insistence;
- We want to have the most localized game experience - all text plots invite CV to re-dub interpretation;
- We need to have the largest and widest reach of marketing propaganda - always changing and new linkage ideas.
If the skilled localization operation of Ustar Network when going overseas is the first guarantee of income, then its consistent online Japanese beautiful girl aesthetic directly creates a solid brand image.
The beautiful girl marketing of Youxing Network going overseas
1. Of course, the material is a beautiful girl!
Like many two-dimensional mobile games on the market, Uxing Network initially relied on beautiful, sexy or cute character images to capture the first wave of loyal players. Since then, most of the games represented by Ustar Network have also been in the same Japanese American style. It is not difficult to see from the inventory chart of the game released by Youxing Network in the picture below that the female character of Yishui acts as a game icon, and the harmony of the painting style is comparable to a self-developed and spontaneous series of works.
According to the analysis function of the majority of large advertisers, the author screened the materials that have shown high performance in the six years since the Internet went overseas. Without exception, all beautiful girls! Even the placement copy firmly grasps "girl" as a key word.
From sexy and charming beautiful girl character platters to highlighting popular voice actors and character Live 2D dynamic expressions, 3 years have passed, and manufacturers have given beautiful girl materials a more diverse charm.
If you turn back the clock, the costumes of beautiful girls are more fashionable, and today's beautiful girls are more vibrant, lying or standing or kneeling, than the character animation that used to only sit and lie down, and the material optimizer also knows the sultry charm of dynamic beauty. In addition, niche XP such as black-skinned and white-silk babes have gradually appeared on the stage.
2. Sexy beautiful girls at your fingertips
In addition to putting in many high-quality picture materials to give users a glamorous crit, Youxing Network also knows the unchanging truth of "beautiful women still move and look good"!
According to the statistics of the vast number of big data research institutes, for example, the fist product [Granblue Route] of Youxing goes to sea mostly uses "customized girlfriend" and "touch guidance" as the core elements of the material.
Choose XP, customize your girlfriend
Among the thousands of flowers, choose your beloved girlfriend
The half-missed and looming bodies of the characters are the number one proponents of hormonal marketing, and the substitutionary real fingers focus the player's eyes and thoughts on the indescribable.
In addition to being good at beautiful girl material design, Yosung Network is especially good at "beautiful girl game transformation" when it goes overseas for distribution!
3. Beautiful girl game transformation
If you use exaggerated words to summarize the idea of Youxing Network's overseas agency, it is pure beauty control. From the research and development of beautiful girls→ acting for beautiful girls→ transforming beautiful girls, Youxing Network's pursuit of game art style can be described as the ultimate, and the preferences of two-dimensional players are even more stable.
Taking the "Fantastic Adventure of the Princess of Canterbury and the Knight Awakening the Sword of Champions" with a long name and excellent opening results, as an example, Youxing Network abruptly changed its original Korean-style thick painting and European and American realistic painting style to a celluloid painting style with two-dimensional characteristics. He also invited a number of popular Japanese voice actors to re-dub a large number of silent plot texts, directly raising the performance of the game to a higher level.
After this plastic surgery reshaping by Youxing Network, which is comparable to Nuwa's pinching person, [Kangong Riding Crown Sword] has successfully conquered the two-dimensional mobile game market with its charming appearance and excellent core, and has long hovered the Japanese best-selling list with its word-of-mouth effect.
The localized marketing of Youxing Network after going overseas has long been recognized by players, and [Azure Route] [Azure Archive] has long become synonymous with pure two-dimensional beautiful girl mobile games in the mouths of players.
Issued by Yoxing, it must be a boutique. A loyal player who stayed all night [Bird Soul] sighed so.