Is Guochaofeng a marketing scam?

"Guochao Style", a new fashion style that integrates traditional Chinese cultural elements with the aesthetics of modern young people; The high-saturation color collision, noble temperament and auspicious patterns make the design effect have a sense of nationality and cutting-edge, and visually fit with the modern aesthetic. So, why did the national tide wind, which has always been in the niche market, suddenly blow into the public eye and be sought after?

【Cultural Confidence】

The rise of the national tide is inseparable from one word: "cultural self-confidence".

With the rise of domestic brands, more and more consumers have a certain trust in the constantly innovative domestic brands. In addition, the Chinese tradition has been the source of national pride for the Chinese people for the past 5,000 years, and the Chinese people have always had a deep sense of identity with traditional culture.

Like well-known historical figures, traditional stories; Or mahjong, Go, which have a long history, those things engraved in childhood memories have re-entered the consumer market with a glamorous and distinctive image, which must make people shine and even feel happy.

Therefore, "Guochao" integrates traditional culture with current trends, which not only conforms to young consumers' perception of fashion, but also attracts their attention to Chinese culture; Show their recognition of cultural values, while also arousing the emotional resonance of young people and satisfying their emotional sustenance.

【Emotional expression】

The rise of the national tide style is also inseparable from its visual impact and emotional shock, to put it bluntly, it is the difference and conflict with foreign styles.

Among them, there is a very classic and exclusive culture for Chinese: the four divine beasts. They often appear in various myths and legends, to the extent that reverence arises at the mention of reverence.

Because they are holy, they are the product of the worship of the ancient stars. People always have a sense of awe and curiosity about unknown and mysterious things.

Imagine that you see a product with four mythical beasts printed beautifully in the cartoon anime little fresh with a full shelf. They have their own demeanor, either looking at you or raising their heads to the sky; Add to that the old oriental vibe and the gorgeous background typography, and if there are some modern elements next to it? The little girl on the back of the divine beast? Is it immediately made up to 800 words short story?

【Marketing scam】

So is Guochaofeng a marketing scam?

First of all, let's think about it, what is the first feeling of the design or packaging of the national tide style at the consumption level?

Expensive, is expensive! Compared with ordinary packaging, the packaging of Guochaofeng is more like the "Empress Dowager version of Zhen Huan". The products may all be the same, but there are more national trend elements in the packaging design, and the price has doubled. But then again, nowadays everyone is a consumption of appearance, and in such a large environment, high appearance has naturally become an efficient way to attract people's attention.

So, is Guochaofeng a marketing scam? You can also talk about your thoughts.

At the end of the day, it's still about making a good product. Quality is the foundation of quality development, on top of which to add their own personalized understanding and innovation, our Chinese culture and other elements can give the brand the real cultural core.