Accept your true self and explore the "wave" inside
Whether it is intense and cheerful sweat or relaxed and light stretching, ASICS hopes to feel inner balance in sports with women through the expression of "I bring my own waves", and obtain inner firm beliefs, discover the thousands of pursuits and possibilities of self, better feel and express the truth, and explore the "waves" life.
In order to further explain the spiritual core of "I bring my own waves", ASICS has teamed up with the brand's best friend, actor Sun Qian, to create a themed short film to tell the story of "waves" of perceiving, accepting and releasing oneself in sports, encouraging and inspiring more women to feel self-waves in sports and explore more possibilities for self-realization.
Feel the rhythm of each step to find physical order, enjoy the release of emotional flow between each breath ups and downs, through the joint interpretation of Sun Qian and ASICS ASICS, but also hope that more women will take sports as a way of life to discover and explore their true hearts, feel the real touch brought by sports, and release their own "wave" energy.
Focus on athletic performance and feel the balance of the waves
Adhering to the "people-oriented" product design concept, ASICS pays deep attention to the needs of women for sports equipment and experience, and continues to create professional sports products for women. This time, ASICS has also launched a new NAGINO series of products, hoping to inspire more possibilities in women's lives through sports companionship.
Inspired by the waves of the sea, the new ASICS NAGNO collection is designed to allow women to find balance and regain their inner truth. Functional and comfortable, the collection uses soft, skin-friendly fabrics that help women open their breath, inspire self-confidence, and devote themselves to the present moment of movement, and interpret the true colors of "waves" with refreshing and soft colors.
The ASICS NACINO series includes a variety of products in running and training scenarios, with slim and fitting cuts, skin-friendly and high-elastic fabrics to help women enhance their sports experience and inspire their true feminine power. Women's sports jumpsuits and shorts with high-performance quick-drying fabrics help keep your workouts comfortable and dry, while running shorts feature side slits to help increase flexibility and ease of running. The seamless knitted structure and breathable mesh design of sports bras and leggings enhance wearing comfort and breathability, and can cope with the uninhibited experience of yoga training.
Integrate into the lifestyle and release the "wave" self
ASICS has always been committed to advocating long-term sports, paying attention to and supporting women's power, encouraging every woman to take sports as an important part of life, so as to feel the inner self-balance, break through the inner shackles, and release the feminine charm and attitude of "I bring my own waves".
Recently, ASICS has teamed up with a number of urban sports life to launch themed activities on behalf of community brands, connecting and enriching the inspiration of "I Bring My Own Waves" sports life through urban emerging trend sports, helping more women to feel the natural and free sense of casualness, unrestrained vitality, self-consistent and stable sense of balance and maverick realism and other diversified feelings in sports, discover the inner nature of "waves", and explore their true self.
Perception outward, exploration inward, infinity of the self, by the self alone. ASICS uses innovative sports technology and humanized product design concepts to continuously help women improve their sports performance, encourage every woman to discover their true, surging and changing self in sports, explore their own endogenous motivation and self-pleasing lifestyle, and set off their own wonderful "waves".