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Text | Game dimension
What exactly does gaming mean? The answer is varied, but what is certain is that for the current city, the game industry has become a key node to enhance the city's competitiveness and digital economy industry. It not only profoundly affects China's industrial transformation, but also quietly stirs up the urban competition pattern.
On February 22, at the online game innovation and development conference held in Chengdu, the Sichuan Game Innovation and Development Center was officially established and settled in Chengdu High-tech Zone. At the same time, the Sichuan Online Game Pre-Examination Service Station and the Sichuan Game Industry Technology Association will also settle in and operate at the same time. After settling in, the innovation center will provide enterprises with one-stop services such as technology research and development support, creation and production guidance, publication pre-examination supervision, market operation, and subject cultivation. In addition, the Innovation Center will cooperate with the Sichuan Game Industry Technology Association and the Sichuan Game Territorial Trial Review Management Department to jointly build an efficient mechanism integrating "government, production, learning and research", and form a whole industry chain ecosystem covering key links such as technology research and development, creation and production, publication pre-review, market operation, and subject cultivation.
To this end, the relevant person in charge of the New Economic Bureau of Chengdu High-tech Zone said: "After the innovation center is landed in Chengdu High-tech Zone, it will greatly improve the efficiency of game version application for enterprises in the province, shorten the time to market games in the province, and attract leading enterprises in the game e-sports industry at home and abroad to accelerate the agglomeration, helping the rapid development of the game e-sports industry in the province and Chengdu High-tech Zone." ”
For cities, developing the gaming industry has become a win-win.
The city is the first to lay out the game industry
For the era of digital economy, the game industry is a fusion agent that can accelerate the adjustment of industrial layout, establish the benign development of characteristic industries, and also accelerate the upgrading of related technologies, promote business format changes, and commission industrial value. With the opening of a new round of urban competition, more and more cities are beginning to target the game industry, hoping to become a veritable "game city".
The gaming industry seems to be really starting to pick up.
Taking Chengdu as an example, the landing of the Sichuan Game Innovation and Development Center is crucial for Chengdu to strengthen the chain of its game industry ecology, which can not only provide support for game companies and studios from the perspective of research and development, but also further reduce the worries of enterprises from the perspective of pre-examination supervision and market operation. In fact, for enterprises, the "publication pre-examination supervision" service is also an urgent need. It should be noted that as early as September 2021, the State Council issued the Notice on Several Measures to Promote the Reform and Innovation of Trade and Investment Facilitation in Pilot Free Trade Zones, proposing to "promote the pilot work of online game review in the locations of eligible pilot free trade zones". In September 2022, the Publication Bureau of the Central Propaganda Department approved and agreed that Sichuan Province would conduct a trial review of territorial games according to the requirements of the territorial management pilot work.
Chengdu's layout this time also gives itself a head start on the arena of urban PK.
According to the disclosure of Chengdu High-tech Zone, in recent years, Chengdu High-tech Zone has focused on key links such as game development, game operation, and e-sports events, accelerated the high-quality development of the game e-sports industry, and has gathered a number of representative enterprises such as Tencent, Xishanju, and Legou to sign contracts to land a number of major projects such as Tencent New Cultural and Creative Headquarters, Perfect Sky Smart Tour, IGG, Celadon Games, etc., and gave birth to phenomenal works such as "Glory of Kings", "Awakening of Nations" and "Fantasy New Immortal". In 2022 alone, 30 game and e-sports industry-related enterprises in Chengdu High-tech Zone were approved, accounting for 83% of the total number of approvals in the province, and the enterprises on the scale achieved revenue of 55.8 billion yuan, becoming an important domestic game and e-sports industry gathering area.
In fact, not only Chengdu, but also Shenzhen, Shanghai, Guangzhou, Wuhan and other cities have successively introduced relevant measures to support the development of the industry, hoping that the game industry can further release the dividends of the digital economy.
Shanghai was one of the first of these cities to realize the strategic position of the gaming industry. In 2017, Shanghai's "50 Cultural and Creative Rules" first put forward the goal of "building a global e-sports capital". In 2019, Shanghai issued the "20 E-sports Rules", proposing to establish and improve the standardization system for the development of the e-sports industry, and strive to fully build a "global e-sports capital" within 3 to 5 years. According to the "Global Esports Capital Evaluation Report" released by Shanghai Jiao Tong University in 2021, Shanghai ranks second in the world in the overall ranking, second only to Los Angeles, and first in the comprehensive ranking of Asian E-sports Capital.
In addition to Shanghai overseas, Shenzhen Longgang District also launched Shenzhen's first e-sports industry support policy "Longgang E-sports Industry 9" in 2020, covering game research and development, club development, e-sports event organization and e-sports venue construction. In 2021, the Olympic Council of Asia announced on its official website that e-sports will be unveiled as an official sport at the 2022 Hangzhou Asian Games, which is the first time that e-sports has been selected as an official competition of the Asian Games; In 2019, Hainan also launched the construction of "Hainan International E-sports Port"...
How fragrant is the "City of Games"?
Why are cities vying for the title of "City of Games"?
Overall, with the development and popularization of the Internet, the game industry has gradually become a popular form of entertainment, attracting more and more viewers and participants. At the same time, the game industry has also become an important economic support point in this process, bringing huge economic benefits and employment opportunities to the city. Therefore, the game industry has naturally become a key development area for major cities to gain a first-mover advantage in the competition of the digital economy industry.
On the one hand, the game industry also has considerable scientific research attributes and value. Not long ago, the Game Working Committee of the China Phonological Association and the China Game Industry Research Institute released the "Game Technology Capability and Technology Value Research Report", saying that industry research in the fields of game and electronic communications, hardware manufacturing and other fields showed that 81% of respondents believed that games promoted the development of AI technology; The user survey for the general public found that 91.4% of the respondents believe that some technological innovations in the game field have a certain role in promoting the physical field. In fact, from the initial invention to demonstrate and verify the performance of computers, to become a test field for "black technology", to the rapid integration into the development of the real economy, games and technological innovation have always inspired each other and developed together.
For example, in recent years, technology from the gaming industry has spilled over to various industries to drive increased productivity. In the field of industrial manufacturing, game engines are being used to build a general development platform in the field of industrial manufacturing, and help the intelligent transformation of the manufacturing industry with real-time rendering and 3D modeling capabilities. In the field of building construction, game engines have a wide range of applications in architectural design, construction management, smart cities, and ancient building restoration. In the field of artificial intelligence, AI can also continuously improve the amount of training feed data in the process of game and training.
On the other hand, the development of the game industry can also help cities attract investment in related industries. In the development of the game industry, there are many fields involved, such as hardware equipment manufacturing, game development, event organization and live streaming platforms, which can bring huge economic benefits to the city. In addition, with the development of the e-sports industry, it will also attract more talents and enterprises to enter the market, injecting new vitality into the city's industrial ecology. By developing the e-sports industry, cities can obtain rich economic benefits, attract more talents and enterprises, and improve the city's soft power, thereby further improving the city's comprehensive competitiveness.
At the same time, the city can also promote the integration and coordinated development of the game industry and other related industries, and promote the upgrading and optimization of the industrial chain by promoting the deep integration of the game industry with culture, tourism, education and other fields. Further make the city in an advantageous position in the competition of the game industry and obtain more economic and social benefits.
Fortunately for the game industry, from the "flood beast" to the label of "game city" in today's cities, the game industry is developing rapidly on the road of regulation. Perhaps, the development of the urban game industry to drive the breakthrough of the digital economy has the opportunity to become the next foothold of the game industry's "turning positive".