If you want to choose the best-looking woman in a trench coat today, Jun Ji Hyun is definitely one.
Not long ago, at London Fashion Week, Jun Ji Hyun, who has not appeared for a long time, appeared on the domestic hot search with only two sets of trench coats, from the airport to the front row of the runway, the two khaki trench coats were interpreted neatly and freely, and the state of the whole person was very relaxed and comfortable, so that netizens shouted: Dream back to Qiansongyi.
This is the first time that the whole sister has gone abroad to participate in the event after three years, and it is also the first time to stand in front of the public more than 400 days after the broadcast of the previous work. As always, wearing the lightest makeup, no out-of-place styling, only the most relaxed state, she became the focus as soon as she appeared, and the topic around her at home and abroad continued.
The work status of the whole sister, as fans said: three years without opening, open for three years. Every time you leave a beautiful light and shadow, there is no trace until the next amazing appearance.
And this time it is naturally Burberry who can make Jun Ji Hyun "out of the mountain". In September last year, Burberry officially announced that Jun Ji-hyun became its global spokesperson, and was also Burberry's first female spokesperson in South Korea, and has shot two sets of advertising blockbusters for the brand since signing the contract, interpreting the elegance of the old British brand just right.
In the new group portrait of Burberry after Daniel Lee rebooted the Knight logo in early February, Jun Ji Hyun is also wearing the brand's classic trench coat, casually hanging hair, cold eyes and posture under the background of strong lip makeup.
It's really hard to imagine that it has been 10 years since the first Korean drama "You from the Star" we chased back then was broadcast, but now 41-year-old Jun Ji-hyun, who has become a mother of two children, seems to have been the same for twenty years, every time she appears in an excellent state of fullness, who can see the traces of time on her face?
The same trench coat shape, compared with ten years ago and three years ago, does not seem to have changed much, but more and more precipitated a mature and indifferent temperament.
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Although it is not common for her sister to open her business, and she does not have any personal social media accounts, this does not affect her super popularity every time she appears, and her business influence does not decrease but increases.
After participating in the brand show last week, many netizens were aroused by her to buy trench coats, and Jun Ji Hyun's same trench coat was out of stock around the world, and the search volume of Burberry brand's official website also showed exponential growth.
The "Qiansongyi effect" produced ten years ago continues to this day, and the audience loves her, trusts her, and is willing to pay for her.
According to Korean media statistics, in 2020 and 2021, Jun Ji Hyun has been the highest-paid celebrity in South Korea. In 2021 alone, Jun Ji-hyun endorsed 16 different brands, including Alexander McQueen, Fila, Stone Henge, etc., and was paid around 1.7 billion won (about 8.9 million yuan) for each appearance.
Even if there was no movement last year, Jun Ji-hyun still entered the Top 3 of the Korean celebrity income list in the first half of 2022.
What kind of charm does Jun Ji Hyun have, even if he is not diligent in business, he can make the audience willing to wait, and can capture the preference of so many brands?
As the earliest "king of goods", Jun Ji-hyun set off a "Qiansongyi effect" ten years ago, when all the clothes, leather shoes, bags, accessories, cosmetics, perfumes, and even socks worn by Qiansongyi in the drama "You from the Star" will immediately increase in sales after broadcasting.
Remember the YSL square tube No. 52 she used in You from the Star? Before the show was finished, it was already sold out around the world, and this death Barbie pink lipstick had a proper noun "star you color".
There is also the pair of Jimmy Choo silver-gray sequin high heels filled with the love memories of Qiansongyi and Professor Du, which became the princess crystal shoes in the hearts of thousands of girls and became popular all over the world almost overnight.
and the Korean glasses brand Gentle Monster, which is also widely known for this phenomenal Korean drama, has since burst into the glasses market, and after being led by Jun Ji Hyun, the brand directly invited her to become a spokesperson.
The hit "Legend of the Blue Sea" in 2016 also brought a lot of items to fire. For example, the first episode brought out Manolo Blahnik emerald diamond buttoned shoes, and the explosive Hera mermaid lipstick. For some reason, everyone was once again seduced by the death Barbie fans that only Jun Ji-hyun can control, and after the TV series was broadcast, it was out of stock all over Asia for several days.
Jun Ji Hyun's influence is not only in the field of fashion and beauty, for many actresses, marriage may mean a shrinking career radius, but Jun Ji Hyun is the opposite, after getting married and having children, in addition to continuous fashion advertising, she has also become an advertising spokesperson for refrigerators, kitchenware, food and other brands.
Even with many brands have become partners for many years, which makes Jun Ji Hyun that special existence in the industry practice of often changing advertising spokespersons.
BHC fried chicken, which was married to "Star You", is the tenth year of renewing his contract with Jun Ji Hyun this year, and we can still see the familiar "Qian Songyi" who ate fried chicken in BHC's advertisements.
Not to mention that major brands like it, who can refuse such a woman with long straight hair, a height of 174cm, a slender body, a beautiful face and a contrasting personality?
The superior appearance conditions allow Jun Ji Hyun to easily handle various styles. The low-saturation clothing seems to have added a layer of soft light filter to her body, beautiful and restrained:
Interpret dark dresses and suits, but also can be full of aura, more bright and cold:
There was also a decade ago on the cover of the Korean September issue of Vogue, presenting a playful retro beauty image in front of the camera, which also made this group of films a classic.
And in 2021, Jun Ji-hyun, who was short hair, wore Alexander McQueen's dark blue long dress, which was both frank and sexy and calm, which once again made people see her new side.
At the moment when the appearance of Korean female stars is fierce, Jun Ji-hyun still does not like makeup, does not shine, and does not make porcelain teeth as always.
If you ask her why she is so beautiful, she will laugh and tell you, "No kidding, I'm trying a lot to lose weight." ”
"In fact, as the gap in work increased, I was also very afraid of not being able to go back to the way I was." In order to get rid of this fear, Jun Ji Hyun desperately does sports to maintain a good physical condition.
Get up at 6 a.m. every day to exercise, Pilates 3 times a week, and do unconditional aerobic exercise 1 hour before class. For her, "exercise is like breathing", even if it hits other schedules, you must finish the exercise first, and all personal time is scheduled after the exercise.
Even in the gap between the filming of the crew, it is always moving, and Lee Min Ho once told in an interview that when filming "The Legend of the Blue Sea", even if the crew had a day off during the holiday, when others were relaxing, she also insisted on getting up early to exercise.
Therefore, such a self-disciplined Jun Ji Hyun also gives people a great sense of trust to a certain extent, and there is even a saying that if it is the food chosen by Jun Ji Hyun, it must be beneficial to the body.
This sense of trust is also reflected in Jun Ji-hyun's acting career.
In 2001, Jun Ji-hyun opened her popularity in South Korea and even Asia with the movie "My Savage Girlfriend", and in 2013, she climbed to the peak of her career again with the TV series "You from the Star".
debuted at the age of 15, more than 20 years of popularity is not arrogant and impatient, whether it is "flying cornices" when filming "League of Thieves" or "going into the water to be a mermaid" when filming "The Legend of the Blue Sea", Jun Ji Hyun personally went into battle.
Even the director couldn't help but admire when she saw such a desperate: "There is no actress in South Korea who fights harder than Jun Ji Hyun." ”
Kim Eun-hee, screenwriter of "Kingdom: The Legend of Ashin" and "Jirisan", commented that Jun Ji-hyun is an actor like "Mountain": "When I saw "My Savage Girlfriend", I thought she was really fresh. Although a long time has passed, Jun Ji Hyun still remains like this, eccentric, righteous, strong, just like the 'savage her' who grew up, always staying in the same position, like a stable mountain, that Jun Ji Hyun is still there. ”
Jun Ji-hyun in life is also unhurried and calm. Married childhood sweetheart, became a mother, and did not give up her career. Maybe it's so perfect that people are too envious, there are always many rumors of her divorce, but every time her mother-in-law and husband stand up to fight back against the rumors, unanimously protecting Jun Jihyun's gesture to the outside world, so that the rumors are self-defeating.
On the day of Burberry's show, Jun Ji-hyun also accidentally chatted with British actor Jodie Comer in the same frame. When Jodie Comer learned that Jun Ji Hyun had two sons and asked, "So you're busy," Jun Ji Hyun nodded and said, "I'm really busy, I'm a busy mom." ”
Jun Ji-hyun, who is not working, really tries his best to accompany the growth of his children. When her eldest son enrolls at Chadwick International School, she personally attends the school's open parent classes. Even the mobile phone case he took when he went to see the show was found by careful netizens, and it was pasted with Pokémon Frog seed stickers.
Many netizens sighed, "It turns out that they are also parents like us", "It feels very cordial to see that", "It seems like Qian Songyi", of course, some people reasonably suspect that it is "Jun Ji Hyun's personal preferences".
At this stage, Jun Ji-hyun confesses that he is a person who gives his best and is satisfied with everything, when he is at work, when he is with his family or with friends, when he works hard and sweats in the morning, when he keeps an empty stomach before noon, when he picks up the children from school, plays, bathes, and gives them a candy in the afternoon, and when he thinks "Today the day is over safely and smoothly" before going to bed at night, he feels very happy.
She also said in an interview, "As the years go by, I feel that being an actor is my calling. I can't imagine what I would have done if I hadn't become an actor. ”
Jun Ji Hyun is undoubtedly the ICON of this era, she has created many unsurpassable classic characters on the screen, and the relaxed state she presents in life, always with an unchanging posture and appearance in the rapidly changing world unique, becoming the muse and role model of many people, becoming the most charming star.
WRITTEN BY: KEKE
Editor: Hezi
Design: Lele