KEV Beauty Circle [Beauty Vane] section selects and organizes beauty industry related information for you every week, covering beauty industry news, brand dynamics, etc. There is no need for much information, one article is enough.
Essentials at a glance
# Mibel 3A purple essence;
# Yuefu Tian Amino Acid Cleansing Honey;
# Little Odin Flowing Yarn Air Cushion Powder Cream;
# Cleansing the face with small carbonated bubbles one by one;
# Fumesul Patch;
# Orange machete eyeliner;
# Rare collection small mushroom umbrella sun protection;
# Proya Cloud Sunscreen;
# PURID Cleansing Gel;
# Beplain Tinting Sunscreen;
# Dr. Alva Probiotic Mask 2.0;
# HBN Flash Repair Essence;
# ADDICTION Qinrun Protective Color Correction Air Cushion;
# 3CE "Butterfly" and "Mirror" Festival Limited Series;
# Heir Condensation Powder Cake;
# INTO YOU Honey with Your Lips;
# COLORKEY Air Lip Glaze 2.0;
# Canmake Spring Collection;
# Judydoll Orange Double High CD;
# Jo Malone Oriental Garden Series;
# Dasique strawberry milk series;
# Effortless Inspired Fragrance Hair Oil;
# MAC Small Needle Concealer;
# benefit PoreCare series;
# DIOR blotting paper;
Mibel 3A purple essence
In response to the anti-aging problem of sensitive skin, Mibel recently launched a new product - 3A purple essence. The essence contains 3 kinds of A alcohol, which can effectively stimulate collagen regeneration and lighten fine lines; The double peptide helps the skin appear plumper, more moisturized.
Mibel's specialized "Xibeixin" wrapping technology wraps A alcohol with lipids, which greatly reduces irritation; The ECT-HA intelligent synergy technology gives full play to the effects of matrix hyaluronic acid and ectoin to make the foundation of the skin stronger; Finally, it is supplemented with gentle plant extracts such as Pleasant Skinning, Centella Asiatica, and Black Rose to make the anti-aging "fierce medicine" more mild.
Time to market: Listed; Price: 328 yuan
Honey Amino Acid Cleansing Honey
Recently, Yuefu Tian amino acid cleansing honey is newly launched. Cleansing honey adopts the 5 layers of "3 amino acid surface activity + APG surface activity + biological surface activity" to achieve the cleansing effect of washing and unloading.
At the same time, Cleansing Honey contains Lactobionic Acid, Wrapped Salicylic Acid and Root Seed Extract, which softens dead skin, dissolves stubborn oils and reduces oil production. The addition of dimethyl glycyrrhizinate, pianine and olea olea leaf extracts makes cleansing more "gentle" and comfortable to wash.
Time to market: Listed; Price: 88 yuan
Little Odin Flowing Yarn Air Cushion Powder Cream
In early spring, the skin is prone to dryness and peeling, and it is difficult to apply makeup. In response to this problem, Little Odin launched a flowing yarn air cushion powder cream. The cream contains 77.38% essences, including squalane, camellia seed oil, vitamin E and more, to combat dryness and finish with a more hydrated finish.
A combination of micron-sized powders makes makeup as clear as tulle. The 3-fold film forming technology combines multiple effects of makeup, softening and sheer to give skin a natural glow.
Time to market: Listed; Price: 199 yuan
Cleanse your face with small carbonated bubbles one by one
Recently, Qinghuan carbonated small bubble cleansing has been launched one by one. Utilising the 'Carbonic Rejuvenating System', the cleanser delivers a micron-sized foam texture that's dense and fluffy enough to penetrate deep into pores to cleanse and reduce friction on the skin.
The small bubble cleanser also contains moisturizing polyols and plant extracts such as betaine, purslane, aloe vera juice to enhance the moisturizing power of cleansing and make the skin more stable after washing.
Time to market: Listed; Price: 49 yuan
Can be remecid patch
On February 24th, Kefumei's new single product, Comfort Sticker, was shockingly launched. Comfort Patch selects a patented ice crystal film cloth and combines the "234 Soothing and Moisturizing Formula System" to bring a beautiful experience of strong soothing, redness and deep hydration to the skin.
2 ingredients effectively soothe: C5HS recombinant collagen biomimetic combination + olive leaf extract, quickly relieve skin redness and discomfort;
⚫ 3 ingredients are transparent and moisturizing: hyaluronic acid + panthenol + cypress extract, moisturizing and soothing double effect blessing;
4 ingredients to strengthen the barrier: Ectoin + 3 heavy ceramides, multi-dimensional stable skin "brick wall structure".
Time to market: Listed; Price: 159 yuan
Orange machete eyeliner glue
Recently, Tachibana launched a machete eyeliner. This eyeliner glue adopts the "light resistance" formula of Deyan, which is very smooth on the upper eye; Rapid film formation after the upper eye, can be kept waterproof and anti-rubbing for 12 hours; The innovative 45° machete head conforms to the full eye contour and can be quickly adapted even to novices.
Time to market: Listed; Price: 39.8 yuan
Rare set small mushroom umbrella sun protection
Recently, Rare Objects Set launched a new product - small mushroom umbrella sun protection. This sunscreen uses 1 physical sunscreen + 6 chemical sunscreen, giving the skin protection in all wavelengths. SPF50+, PA++++ sun protection can achieve 12.5 hours of continuous sunburn/sunburn.
At the same time, the small mushroom sunscreen is fortified with Matsutake mushroom extract, ergothioneine and bisabolol, which enhances its antioxidant and repair powers, strengthens the skin from the root and prevents photoaging.
Time to market: Listed; Price: 158 yuan
Proya Cloud Sunscreen
The new Proya Cloud Sunscreen is a purely physical sunscreen specially developed for sensitive skin. Cloud Sunscreen uses zinc oxide, titanium dioxide and Mimon flower extract as sunscreens, with SPF45, PA++.
At the same time, the powder has been ground many times to become more delicate and even, and it is not sticky and false white after application. Supplemented by EUK-134 vesicles, microcapsule protection and other technologies, the skin's "light resistance" is greatly enhanced.
Time to market: Listed; Price: 206 yuan
PURID Cleansing Gel
On February 24, PURID announced that a new product - Qinrou Cleansing Gel will be launched in the near future. The new cleansing adopts "advanced surface active compound" to ensure fine and low foaming, strong cleaning power, and at the same time, it is gentle and does not hurt the skin, is comfortable and not tight, refreshing and not fake slippery.
Listing date: March 4
Beplain Tinting Sunscreen
On February 27, Beplain launched a new item - Brightening Tinting Sunscreen. This is a purple tone to brighten the sunscreen, the powder is a light purple, naturally fit the yellow skin of Asians. The upper face is not dry, not shiny, and it is also friendly to sensitive skin.
At the same time, this sunscreen adopts the form of physical and chemical combination, SPA50+, PA++++, sun protection ability online, sweatproof and waterproof function is also very good.
Time to market: Listed; Price: 109 yuan
Dr. Alva Probiotic Mask 2.0
On February 27th, Dr. Alva's Probiotic Mask 2.0 was launched. The mask contains 4 layers of Centella Asiatica extract, plus "Tron Research Calming Ingredients" to give the skin more dimensional repair.
3 heavy hyaluronic acid + 3% panthenol, intensive hydration within 15 minutes; The self-developed ingredient EFF-migration formula technology soothes redness, soothes skin discomfort, and makes the upgraded mask have the triple effect of "hydration + repair + soothing".
Time to market: Listed; Price: 372 yuan
HBN Flash Repair Serum
Recently, HBN Flash Repair Essence has been newly launched, with high-function "three-band" repair, precise sniping on sensitive, rough, dry and reddened skin:
Characterization: hydrolyzed algae extract + patented oat β-glucan + pentaceramide, instant redness, soothing dry itching and burning;
⚫ Middle section: specializing in the "Ins-Calm Lightning and Comfort" component, multi-channel powerful repair, prevent repeated sensitivity and weakness;
Bottom layer: hydrolyzed sodium hyaluronate + bell extract + high concentration of madecassoside, deep into the dermis layer, strengthen the skin base.
Time to market: Listed; Price: 429 yuan
ADDICTION Protective Color-Modifying Air Cushion
Recently, ADDICTION officially announced that it will soon launch a new product - Qinrun Protective Color Correction Air Cushion. Infused with 90% beauty serum and 10 organic botanicals including olive oil, jojoba oil, wild rose extract, and chamomile extract, the cushion delivers a radiant after-skin glow.
The air cushion has a certain sun protection ability, and the sun protection index is SPF45, PA+++. At the same time, the air cushion has three color varieties: "pure white", "rose purple" and "fresh apricots", which are suitable for people with various skin tones.
Time to market: March
3CE "Butterfly" and "Mirror" Festival Limited Series
Recently, the 3CE "Butterfly" and "Mirror" Festival Limited Series was launched, with the concept of "reflecting each other, breaking through the cocoon and symbiosis", showing the delicate feelings of different personalities but the same girls. Each collection includes 1 nine-grid eyeshadow palette, 1 monochromatic blush and 1 lip stain, all in limited colours.
"Mirror" series: soft and quiet blue packaging, clear and gentle rose color, depicting you and my romantic spring light;
⚫ "Butterfly" Series: Leave the green of the spring breeze in the shell and match the low-saturation classic color products to interpret the cool makeup of spring.
Time to market: Listed; Price: 539 yuan
Heir Honey Condensation Powder Cake
Recently, Heir Condensing Powder Powder has been newly launched. The powder adopts advanced "liquid powder pressing process", the powder is firm and smooth, the touch is soft and soft, and it is easy to color without flying powder.
The powder is also added with multiple plant extracts such as shea butter and olive butter, which can achieve 4 hours of long-term moisturizing, and also achieve its "highlighter + setting + foundation" three-in-one effect.
Time to market: Listed; Price: 369 yuan
INTO YOU Admire the Essence of Your Lips
Recently, INTO YOU launched Lip Essence Honey. Essence Honey integrates "hydroponics", a new way of infiltrating plant roots, into lip care, infiltrating downwards, repairing upwards, and optimizing a variety of lip problems in one tube.
Among them, pomegranate flower extract + jojoba seed oil can build a barrier to the lip skin; Peony, ginseng, Ganoderma lucidum, snow lotus flower 4 extracts can lighten lip lines and improve roughness; The addition of vegetable oils such as jojoba seed oil can continuously moisturize and lock in water.
Time to market: Listed; Price: 59 yuan
COLORKEY Air Lip Stain 2.0
On February 24, COLORKEY launched the Air Lip Glaze Velvet Series 2.0. The new version of the air lip glaze shell is a more transparent matte texture, and this time there are three special color tones: cement pink, brick red brown, and orange brown, which are street inspired and mix fashionable colors that are available to everyone.
Time to market: Listed; Price: 69 yuan
Canmake Spring Collection
Recently, Canmake announced that it will launch the 2023 Spring Collection later this month, and the entire collection has a clearer shape and a fresher color selection.
The Spring Collection is planned to include monochromatic eyeshadow (4 colours), two-headed brow powder (3 colours), eye highlights, multi-coloured face powder and nail polish.
Launch date: Late March
Judydoll Orange Double High CD
On February 22, Judydoll Orange released a double high disc. The Duo High Disc contains two textures, including the cream highlighter with polyol moisturizing ingredients to smooth and not jam, and can fill in depressions for "precise lighting".
Matte highlighter, on the other hand, has strong coverage and can remove reflections to achieve "soft-focus fill light". At the same time, Orange Duo is specially blended in two shades, warm and cold, which is very suitable for Asian skin tones.
Time to market: Listed; Price: 54 yuan
Jo Malone Oriental Garden Collection
Recently, Jo Malone launched the 2023 Oriental Garden Series, relaunching the four fragrance types of star magnolia, osmanthus, water pear bud and water lily, with a fresher packaging design, presenting a bright and dreamy atmosphere in spring. Each of these fragrances is available in 50ml and 100ml packages.
Time to market: Listed; Price: 950 yuan
Dasique strawberry milk series
On February 28, Dasique announced the upcoming launch of a new product, the Strawberry Milk Series, which presents the warmth and romance of spring in its pink packaging and appearance.
The collection includes: 18 shade palettes, 4 shades of blush, monochromatic sequins, mirrored lip stain and nail polish.
Time to market: Coming soon
Effortless inspired fragrance hair oils
Effortless's new "Inspired Fragrance Hair Oil" has recently become available. Inspired Fragrance Hair Oil contains 3 hair care formulas, designed for mild, medium and severe hair with different degrees of damage, which can be selected according to the frequency of dyeing and perm and the status of hair every year.
Each formula is formulated with 3 new essential oils, Guiyu Zen Tea, Snow Mountain Rose and Shili Black Orchid, to help hair light and shiny and retain fragrance 24 hours a day.
Time to market: Listed; Price: 158 yuan
MAC small needle concealer
MAC recently announced the upcoming Small Needle Concealer with a pen-like design for easy dosage adjustment. This new product can be used not only as a concealer, but also as a foundation. Small needle concealer is planned to be available in 32 shades to suit all skin tones.
Time to market: Listed; Price: 89-159 yuan
Time to market: Coming soon
benefit PoreCare series
Recently, benefit announced the upcoming PoreCare series, which is dedicated to pore care and includes 6 new products: patch mask, cleanser, clay mask, moisturizer, toner and oil control lotion.
Each product has a specific category and is grouped by color. Among them, the yellow group can visibly reduce pores, the purple group can unblock and clean up oil, and the blue group can soften keratin.
Time to market: Coming soon
DIOR blotting paper
On February 28, DIOR introduced blotting paper, which removes excess oil from the skin and suppresses reflections from the T-zone and the entire face.
Each blotting paper is stamped with the "DIOR" logo and packed in a box with a mirror attached, making it easy and portable for use after makeup and touch-ups.
Time to market: Listed; Price: 4,620 yen