Text | Bone Data Institute
In the first quarter of 2023, the drama market, with the suspenseful, sci-fi "Crazy" and "Three-Body Problem" hardcore after the start of the year, the style of painting has changed dramatically, and various video platforms have concentrated on scheduling romantic sweet pet dramas, and the idol dramas that have recently dominated the popularity list of screen bone dramas are "Heavy Purple", "Starfall into Sugar" and "I Heard You Like Me". Let's take stock of these three dramas and the data performance of the starring Yang Chao, Xu Zhengxi, Chen Xingxu, Li Randi, Peng Guanying, and Wang Churan.
01
The popularity of the three dramas PK, each with its own advantages
On the whole, "Starfall into Sugar" is the most recognized drama on the whole network among the 3 dramas. As a TV drama, compared with the other two online dramas, "Starfall Condensed into Sugar" has a wider audience radiation, compared with the Baidu index and Douyin index of the three dramas, "Starfall Condensed into Sugar" is higher than the other two dramas.
The broadcast effect and online discussion of "Starfall into Sugar" gradually increased with the broadcast. On the TV side, Zhejiang Satellite TV and Jiangsu Satellite TV simulcast, Zhejiang Satellite TV ratings are slightly higher, reaching its single-day peak of 0.2296% this Sunday (take Kuyun ratings, nationwide). Youku's popularity also ushered in the highest on February 28, and the popularity in the station reached 9564, which is about to break 10,000.
"Starfall into Sugar" is slightly less discussed among young audiences. The popularity of Weibo was high a few days before the start of the show, reaching a peak of nearly 4 million on the first day of broadcasting, and then falling sharply back to about 2 million.
The data trend of "Heavy Purple" is just the opposite of "Starfall into Sugar", the show's awareness and broadcast data on the whole network do not have an absolute advantage, but it is quite discussed among young audiences.
Up to now, the popularity of "Heavy Purple" on Tencent Video Station has been relatively stable, with a peak of 25,000 in the first week of the update.
In terms of online discussion, "Heavy Purple" is the highest of these three dramas, and it is still on the rise, and Yang Chao has contributed extremely well to the online popularity of the show. The micro-index of "Heavy Purple" is also the highest among the three dramas, exceeding 7 million on the first day of broadcasting, and then the data continues to climb to 8.5 million. The Weibo topic #Chongpurple# has reached 2.82 billion views.
Compared with the other two dramas, "I Heard You Like Me" is slightly inferior in configuration, without the blessing of traffic artists, and the radiation range of the network broadcast audience is also limited, but from some dimensional data, the show is not inferior to the other two dramas.
"I Heard You Like Me" is the drama with the highest peak popularity on the site in recent Tencent Video online dramas, with a peak popularity of 26,000, higher than the 25,000 of "Heavy Purple".
As the plot progressed, the online discussion of "I Heard You Like Me" continued to rise, and in the third week of the update, the micro-index jumped to more than 6 million.
02
Actress inventory: Wang Churan has improved the most
Judging from the micro-index of the three actresses during the hit of the three dramas, Yang Chao, who has the most traffic, is obviously the highest micro-index, with a peak of nearly 2.6 million, which shows the extraordinary popularity. Followed by Li Randi, her microindex peak is about 1.2 million, and it is also the most stable microindex of the three actresses. Wang Churan's microfinger peak reached about 1.03 million during the broadcast period, and for her low microfinger base, the improvement is more obvious.
Yang Chao has been more popular for nearly a year, whether in dramas or variety shows. From the Baidu index, as of now, Yang surpassed the peak of 100 fingers during the hit period of "Heavy Purple" by about 15,000, which is higher than the peak of 100 fingers during the broadcast period of the TV series "Family with Sisters". For her, "Heavy Purple" provides a certain amount of heat, and the hundred fingers have increased significantly, but the increase is small.
Since the start of "Heavy Purple", the discussion of Yang Transcendence on Weibo has only increased, and there are 13 topics related to "Yang Beyond Heavy Purple" with more than 10 million views, of which the topic #Yang Transcendence Heavy Purple # has been read as high as 2.05 billion, and the "cute and restored" heavy purple has allowed Yang Transcendence to gain certain recognition.
Li Randi has recently broadcast fewer works, Baidu index shows that in addition to "Leave Me Alone" broadcast in September 2021 to provide her with a certain degree of popularity, her hundred fingers rose like a dash during "Starfall into Sugar", the peak of her hundred fingers was about 31,000, and the average value of 100 fingers reached nearly 13 times that before the show, which shows that the show has a great bonus to her.
Li Randi's topics related to "Starfall into Sugar" also have a high degree of discussion on Weibo, and as the popularity of the series continues to rise, Li Randi and the show's related entries often appear on the hot search list.
Judging from the evaluation, Li Randi has been praised by most audiences both in terms of lines and acting skills, and her interpretation of the "eccentric + black belly" character makes many netizens feel that it exceeds expectations, and Li Randi himself also said that ""Starfall into Sugar" allows himself to step out of his comfort zone.
Wang Churan's recent broadcast works are also a handful, from the Baidu index, after "Shang Food" provided her with some popularity, its hundred fingers basically continued to be low and flat.
When "I Heard You Like Me" was broadcast, Wang Churan's 100 fingers could be said to have increased significantly, with a peak of about 57,000 fingers, and the average value of 100 fingers increased by nearly 18 times compared with before the broadcast. Her hundred fingers are the highest peak of the three actresses, and the biggest increase.
Wang Churan's high appearance also allowed her to gain a large wave of fans with this drama. On Weibo, topics such as #Wang Churan is so beautiful#, #Wang Churan's novel heroine# and other topics have reached hundreds of millions of views.
In addition to her high appearance, Wang Churan has also been recognized by many audiences in her acting skills, and her role as Ruan Liuzheng makes the audience feel the same and involuntarily feel sorry for her.
03
Actor inventory: Chen Xingxu is the most recognized
The data of the three male protagonists in these three dramas also show interesting differences.
From the average value of the 100 values during the popular period of the series, Peng Guanying is the highest, more than 26,000; from the Baidu index increase before and after the start of the series, Chen Xingxu's increase is the largest, about 8 times.
If you look at the trend of the Weibo index, it is that Xu Zhengxi and Chen Xingxu are as popular as each other. Specifically, a few days before the broadcast of "Heavy Purple" and "Starfall into Sugar", Xu Zhengxi's popularity was higher than Chen Xingxu's; After the two dramas were broadcast, Chen Xingxu was slightly higher than Xu Zhengxi.
The three male protagonists can reflect in the above two sets of data: Peng Guanying and Chen Xingxu's national recognition is higher, and Chen Xingxu and Xu Zhengxi's fans are more influential.
Chen Xingxu is undoubtedly the most concerned and powerful actor in "Starfall into Sugar". Before the show was broadcast, the single-day reading volume of the Weibo topic #Chen Xingxu Xuxing Falling into Sugar # basically remained between 4 million and 5 million, effectively driving the audience's attention to the show.
Looking at the Baidu index, whether it is age distribution or gender proportion, Chen Xingxu's fan portrait is very consistent with the user portrait of "Starfall into Sugar", which also shows Chen Xingxu's driving effect on the popularity of the series to a certain extent.
In "Starfall into Sugar", Chen Xingxu plays four corners and creates five different personalities, which is a huge challenge for the actors. A short comment from Douban said: "The three fragments of divine consciousness (Shaodian Youqin) each have their own strengths, as if they are four love stories with different painting styles, which are very ingenious." However, some viewers complained that Chen Xingxu's voice "made people play".
As far as the works since the beginning of 2020 are concerned, Peng Guanying's popularity during the hit period of "I Heard You Like Me" is only slightly lower than that during the hit period of "Under the Sun". During the latter's hit period, Peng Guanying's 100 fingers reached a three-year peak, with the highest popularity of 53,000 fingers in a single day, and the average value was more than 25,000. During the broadcast of "I Heard You Like Me", Peng Guanying's 100 finger peak was about 50,000, and the average was about 26,000.
Therefore, compared with the two dramas "Two Conjectures of Marriage" and "Unexpected", it is "I Heard You Like Me" that once again brought Peng Guanying's popularity to the peak.
It is precisely because of the success of "Under the Sun" that as long as there is a drama starring Peng Guanying broadcast, a large number of viewers will compare the series with "Under the Sun", and will also compare the new role played by Peng Guanying with Feng Xiaosheng. How to break through from the level of acting skills and character character has become a major challenge facing Peng Guanying at present.
Finally, let's take a look at Xu Zhengxi. Although controversial, "Heavy Purple" has been quite popular since its launch, and Xu Zhengxi and Yang Chao's Luo Zi CP has also attracted a lot of attention and discussion.
Baidu index shows that after the broadcast of "Heavy Purple", Xu Zhengxi's average 100 fingers is nearly 6 times that before the drama was broadcast, which shows that the show has brought him some popularity.
Xu Zhengxi's white-clothed fairy fluttering appearance and appearance, as well as the calm and cold Luo Yinfan, who is only pampered by the little apprentice Chongzi and has a deep sadomasochistic relationship, have become the two major highlights of the play.
In addition to the commendable Internet popularity of these six male and female protagonists, the male and female two in the play have also attracted a lot of attention, especially the male second Chen Muchi and the female second He Xuanlin in "Starfall into Sugar" show a strong dramatic tension, and there are also many people in this pair of deputy CPs. It can be seen that unique characters are more likely to be loved by the audience.