"One Season Double Race, Boundless Fun Boundless" adds a new experience of skiing social
Harbin, China, 25 February – Following the opening stop of the Red Bull Snow Charge at Songhua Lake in Jilin, the Austrian Red Bull Snow Charge has once again brought skiers together to kick off the 2022/23 snow season countdown in the ice city of Harbin.
As a winter sport that has attracted much attention from contemporary youth in recent years, skiing interprets the free and fearless and exploratory attitude of the younger generation, and is becoming an important way of life for them to relax and relax in winter. The Austrian Red Bull Snow Charge snow charge snow racing race relies on the unique novel format of "no boarding", breaking the boundaries of traditional skiing snowboard and snowboard events, and advocating an immersive skiing experience where interest is paramount, which has also made Austria Red Bull loved by many young generation of ski enthusiasts. Li Xiaoyong, who won the snowboard championship in this competition, said excitedly: "I have always paid close attention to the many activities held by Red Bull Austria around the world and yearned for it, and I am very happy to have the opportunity to experience it in Yabuli today and feel the infinite fun and freedom brought by the Austrian Red Bull event!" ”
The Austrian Red Bull Snow Charge starts with pure sports pleasure, deeply embraces the emotional expression of the "relaxation" of contemporary youth, and encourages and helps contemporary young people to feel the pleasant experience brought by skiing. Whether you're an experienced skier or a fledgling snowsnookie, you can enjoy skiing to the fullest: Fly through the silver-clad snow fields and experience the thrill of ice and snow sports with more like-minded friends. Red Bull Austria is committed to meeting the social needs of the younger generation of sports, injecting a unique "silver and blue energy" into domestic ski events, encouraging all participants to enjoy life and discover themselves in sports.
Adhering to the brand spirit of "adding wings to you", Red Bull Austria always helps the joy and love in life, starting from the interest and inspiration of contemporary young people, building an activity platform for ice and snow lovers to show themselves and release energy, and "adding wings" to the creative inspiration of the younger generation; Encourage contemporary youth to discover their inner love, enjoy the moment, achieve self-breakthrough in full devotion, and fully experience the "inspiration without boundaries" lifestyle advocated by the brand.
Red Bull Austria has always been actively involved in global sports, sponsoring and holding many sports events around the world, and through the Red Bull Athlete Program Austria, it has long provided support for many world-class athletes and teams in daily training, nutrition, psychology and other aspects, and "wings" to every sports dream that dares to break through. Since 2001, Red Bull Austria has been leading the winter sports boom worldwide. Today, Red Bull Austria has signed more than 100 winter athletes to grow into leaders and backbones in the field of ice and snow sports, including Gu Ailing, a rising freestyle ski star loved by young Chinese, Anna Gasser, the defending Olympic champion of the women's snowboard big air, and the snowboard legend Mark McMorris, who has won the most medals in history.
From today's outstanding athletes to every winter snow sports enthusiast, Red Bull Austria continues to push the boundaries of inspiration, integrating sports events with lifestyle, and is committed to organizing events that combine competition and experience, and "wings" sports and culture enthusiasts around the world. In 2022, the Austrian Red Bull Snow Charge snow stormtrooper race opened in China for the first time, quickly attracting the attention of many young people, allowing domestic ice and snow sports enthusiasts to participate in competitive and entertaining cool ski events, adding a unique "silver blue" to China's winter sports events and community culture. At the same time, Red Bull Austria has deeply laid out brand events and cultural sectors, and continuously broadened the brand's cultural influence in the field of sports events in China through skiing, racing, dance, skateboarding and other diversified events. Through a global perspective, the brand cultivates a variety of sports events and high-quality ecological content, which "wings" the modern lifestyle of contemporary young people to find love and pursue themselves.
The snow season is coming to an end, but the enthusiasm for sports is not diminished. Austria Red Bull will continue to hold a variety of new and interesting trend events across the country, conveying passion, vitality, sports spirit and life attitude to the public, providing unlimited inspiration and creativity for the younger generation of consumers, and "adding wings" to endless fun and love!