The Gucci Fall/Winter 2023 show, which took place on Friday local time, brought this Milan Fashion Week to a climax.
Coming to Milan, which is focused by flashing lights, Gucci's Fall/Winter 2023 show finally ushered in a long-lost Chinese face - Li Yuchun's black and white style is minimalist but modern, and it makes people feel warm and comfortable to watch; Xiao Zhan's orange suit and gray suit pants show the elegance of a gentleman. It must be said that the state of both spokespersons is excellent.
After three years away from the International Fashion Week runway, the return of Chinese stars has indeed become one of the biggest news of the show.
In fact, as early as the night before the big show, two brand spokespersons from China had already gathered in Milan. How high the appearance of this group photo is, naturally there is no need to edit and repeat it.
So when we open this "fashion chronicle" that belongs to Gucci, what part of the story do you love the most? How will the new story belonging to Gucci be told? Walking into Gucci's exclusive launch venue, Gucci Hub, a yellow-green velvet carpet wraps the entire show space on the ground and extends further to the walls, making the experience more obvious.
After Alessandro Michele announced his departure as Gucci's creative director, it coincided with the "vacuum zone" period when Sabato De Sarno had not yet officially taken office, and the collection was brought by the brand's internal design team.
The curtain opens and Gucci's story begins. You can think of this show completed by the team as a fashion show that dissects the core of the brand, intertwining heritage and novelty, and bringing a new sensory experience to our eyes. This Gucci's runway release began with a model coming out of the elevator.
With the joint cooperation of brand designers and craftsmen, the style of the Gucci show transition period basically continues all the brand styles that everyone is familiar with, and the style of creative directors in different periods is the culmination of bringing back all the "glory" that belonged to Gucci in the past.
The design team hoped that through their interpretation, they would be the first to evoke our memories of the sexy Gucci style, so a large number of tulle sheer and lace elements appeared on the runway to make clothes that fit the body perfectly. The "fish scales" composed of a combination of large-area perspective + sequins generously show the figures.
At the same time, after combining details such as colorful fishnet socks and lace, the somewhat confusing and sexually appealing Gucci is still there.
It is worth mentioning that this big show is the first time that national model He Cong has walked the catwalk for Gucci, and I would like to congratulate Cong Sister Little Fairy's catwalk performance again!
In addition to the sexy drama of Gucci, there is a richer and more diverse design language. Here, there is the retro casual style of the 80s and 90s, loose suits with wide shoulders, dresses, cinched shirts, and long skirts with high waist lines, which look like a size larger professional wear look impressive:
This playful and rather dramatic creative technique can turn the most everyday and simple fashion items into an exaggerated catwalk effect, and it is indeed a very familiar Gucci "recipe".
Of course, among the Gucci elements that have been very common in recent years, there are also tension-filled imitation fur shapes and crystal-encrusted GG logo metal underwear, and the highly saturated color with outstanding visual effects seems to tell everyone the high profile that belongs to Gucci, just like the must-have items for street stars:
In addition to the costumes with great dramatic tension, the accessories on this show are also very noteworthy, especially the colorful sunglasses that pay tribute to the classic long-necked bottle shape, the huge bearskin hat, and the extremely exaggerated design, which is immediately known to be from Gucci:
The following huge horsebit decorated handbags account for a considerable proportion of the show this season, and the appearance rate is extremely high. Gucci and the design team are well versed in how to recreate with classic elements.
With sandals inspired by classic horsebit buckles and snow boots based on the 60s skiwear collection, the versatility and versatility of Gucci's accessories really always surprises the viewer.
Remember how you were attracted to Gucci? Is it the ultimate sexiness of the Tom Ford period? Or restrained elegance in the era of Frida Giannini? Or the drama complexity of Alessandro Michele? These fashion stories and moments belonging to Gucci were all narrated and restored by the design team in this show.
Throughout the Fall/Winter 2023 collection, the design team used rich design language to convey to us that Gucci is a brand with diverse fashion charm and a rich design heritage.
Even in the empty space of the creative director's transition between old and new, Gucci is not in an awkward position. Gucci's heritage and innovation are not absent. So it's a brand with endless imagination and creativity, and we'll all be looking forward to what the future holds.
After the launch show, the design team members walked out of the elevator and made a curtain call to the audience together. Creativity often also needs to come from the power of the collective.
And what kind of wonderful story will Gucci, waiting for the official arrival of new creative director Sabato De Sarno, tell us after that?
Written by: Serena
Designed by Zhang Tiantian
WeChat Editor: Tiffany
Source: Oriental IC, Sina Weibo