Introduction: The seller who receives the email is like a store has been given a spell and needs to find the antidote within 7 days.
Here comes the double chatter! Recently, many sellers have reported that they have received a video verification notification from Amazon, requiring the verification to be completed within the specified time, otherwise they will face the risk of banning!
Video verification is Amazon's secondary verification review of old sellers in the past, the type is generally to verify the store that is identified as fraud or is a pure store qualification review, this is a new wave of review in 2023, involving a wide range of sellers, for a time Amazon sellers are at risk. However, as long as the legal compliance and complete documents, there is no need to be afraid of verification, and the form is generally to answer the questions raised by the Amazon interviewer in the mode of video conference.
In the face of constantly updated requirements, sellers must be vigilant, do not pay attention, according to seller feedback, there are also unsuccessful verification that leads to the closure of site stores, such as applying information to register multiple site stores, using the elderly's information to open an account, improper handling and even other site stores are closed!
Verify the required reference processes and materials
Reference process:
Receive the video verification email - the seller makes an appointment for verification time, date and specific time period within 7 days - the seller receives the video verification URL, confirmation time and specific steps - enter the meeting within the specified time, the participation can be a legal person or the authorized representative of the legal person (the original authorization letter, authorized person and the original legal person ID card are required), only 1 person can make a video call with the staff, show the certificate as required (show the original ID card, the original business license), and the appointment is Chinese line can be said Chinese answer questions
Document preparation:
Original business license, original ID card, recent credit card bill, utility bill, bank statement, purchase invoice, logistics information, brand-related certificate and other information.
Possible questions to ask include:
Basic account information (password, email address updated and why, whether there are multiple accounts);
Basic office information (company address, store credit card and collection card number, bank and region, etc.);
Operation-related information (store performance, bad review processing, subscription fee deduction date, operation staff)
Brand information (registration or authorization);
Product and supply chain information (listing of products sold, shipping issues, product details, supplier name, address, contact information, etc.).
Note that the required originals are the original ID card and business license provided at the time of registration. Sellers need to make an appointment for verification within 7 days after receiving the email, and the verification time is about 20 minutes.
The reason and basis for video verification
Video verification may be familiar to some Chinese sellers, on the one hand, starting in 2021, new sellers on the US, Europe, and Japan sites need to provide video verification when registering, but the new registration verification is relatively simple. On the other hand, some accounts suspected of fraud will also be required to video verify.
New number registration verification
Video verification is mainly to confirm that the account ownership is consistent with the operating entity, and is not bought or obtained through some other means, or whether there are other illegal operations. This is also to ensure the healthy operation of the platform account and avoid the risks that may affect itself. In general, accounts that have not been in operation for a long time, new accounts (including accounts with no sales history), and stores in North America are more likely to be censored.
It is understood that the video verification and result determination basis refers to the provisions of Article 3 of the Amazon Services Business Solutions Agreement, in which "the account may be used for fraudulent, false or illegal activities", including the act of registering a store with false information.
Source: Amazon seller central
If it is a seller who is really risky due to the account itself, it is necessary to prepare various details of the store, such as store operation and operation team, etc., to ensure that the appeal can respond to the detailed inquiries of Amazon staff during video verification.
However, it is also questionable whether Amazon has issued video verification notices and collected and stored ultra-detailed sensitive information involving individuals and enterprises during the verification, which is also questionable and legal. Some relevant professionals believe that the collection of Amazon video verification information exceeds the scope of "minimization" stipulated in the mainland Personal Information Protection Law.
Whether compliant or not, Amazon sellers don't seem to have much choice but to accept and handle it properly in order to reduce losses.
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