As a leading enterprise in China's liquor industry, the popularity of Moutai liquor is naturally high. In the high-end liquor market, Moutai wine is a hot spot pursued by the whole people, but also the focus of the national collection, especially in recent years, the hot old wine market, but also driven the collection of famous wine, Moutai is naturally in the forefront.
Moutai sauce has no shelf life, only the best application time. According to the experience of professional sommeliers, Moutai wines stored for 10-30 years are in the best drinking period and are also the most popular at auctions.
If a bottle of Moutai is collected for 10-30 years, how much can its value rise?
01
Moutai value of 10-30 years
In 2010, at the autumn art auction of the Western Cold Printing Society, a bottle of 1958 earthen pottery bottle Maotai wine was sold for 1.456 million yuan. At the Ali Old Wine Auction in October 2021, a bottle of 1957 earthen pottery bottle five-star Moutai wine was sold for 1.56 million yuan, becoming the "champion" of the auction on the spot. After 10 years, the price of Moutai wine of similar vintage differed by 100,000.
Thinking that the age is old, coupled with the scarcity of quantity, these Moutai are not purchased and collected by the general public.
But after 2000, Moutai mass consumers still have the opportunity to buy. Therefore, find out the price of Moutai with a closer vintage for your reference and see how the appreciation effect of Moutai wine is.
Feitian Maotai in 2005: 20 times
12 loose bottles, 17 years in existence by 2022
Estimate: $80,000–100,000
The sale price was 92,000 (about 7667 yuan/bottle)
At that time, the price was: 400 yuan
Output: 12,500 tons
Feitian Maotai in 2003: 33 times
The original box of 12 bottles, 19 years to 2022
Estimate: $110,000–150,000
Price realised: 126,500 (about 10542 yuan/bottle)
At that time, the price was 320 yuan
Output: 9757 tons
Feitian Maotai in 2002: 37 times
6 loose bottles, 20 years to be in existence by 2022
Estimate: $50,000–80,000
Price realised: 63,250 (about 10542 yuan/bottle)
12 loose bottles, 20 years in existence by 2022
Estimate: $100,000–150,000
Price realised: 115,000 (about 9583 yuan/bottle)
The price at the time: 280 yuan
Output: 8640 tons
Feitian Maotai in 2001: 45 times
6 loose bottles, 21 years in existence by 2022
Estimate: $55,000–80,000
Price realised: 69,000 (about 11500 RMB/bottle)
The price at the time: 260 yuan
Production: 7317 tons
Feitian Maotai in 2000: 78 times
The original box of 12 bottles, 22 years to 2022
Estimate: $170,000–220,000
Price realised: 207,000 (about 17250 yuan/bottle)
The price at the time: 220 yuan
Output: 5379 tons
In addition, more obvious is the 90s Moutai, the appreciation is more obvious
1990 Kweichow Moutai wine (iron cover): 445 times
6 bottles in bulk bottles, 32 years in existence by 2022
Estimate: $180,000–220,000
Price realised: 230,000 (about 38333 yuan/bottle)
At that time, the price was: 86 yuan
Output: 1880 tons
02
Moutai wine collection identification
Moutai wine is well preserved, the collection time is long, can bring objective benefits, but not all Moutai wine is worth collecting, different Moutai wine collection potential is different, how to choose more value-added space Moutai wine?
(1) Look at the quality of the wine
Moutai wine has different wine quality, according to the classification of wine quality can be divided into Pumao, fine adjustment, small batch blending, treasure, aging, special aging, vintage wine, wine quality grade in order.
(2) Scarcity
The lower the output and the smaller the inventory, the greater the room for appreciation. Taking the classic of Moutai, which has always been highly sought after, "Tiegai Moutai" as an example, the price of Tiegai Moutai wine produced before the 90s of the 20th century has risen to more than 30,000 yuan a bottle, and the Tiegai Moutai wine produced after the 90s of the 20th century is also 10,000-20,000 yuan a bottle.
(3) Liquidity
Liquidity is an important factor that must be considered when collecting and investing in liquor. Only the circulating Moutai wine is the most valuable.
(4) 53 degree wine
It is also particular about which degree of Moutai wine to collect. The degree is lower and the taste is softer, but long-term storage is easy to volatilize, resulting in a smaller alcohol concentration, a lighter wine aroma, and a decrease in natural collection value. The taste and quality of 53 degrees Moutai wine are in the best state, while the 43 degree Moutai wine is naturally a little bit worse.
(5) Commemorative significance
Moutai's collection fever began with commemorative wine. Moutai wine with special cultural memories has become a sentiment, an unspeakable value pursuit. Moutai commemorative wine, aimed at the collection attribute, compared with other Moutai wine, exquisite appearance, rich styles, diverse prices, wide audience.
The collection of commemorative wine, production and commemorative significance are the most important. The output is too high, there are more people collecting, the meaning of scarcity is lost, and the price will not go up. If the commemorative significance is small, it will also affect the value of the collection.
There are many varieties of Moutai wine, whether it is drunk as a daily banquet or as a collection appreciation. And Moutai, as the leading boss in the domestic liquor industry, has always played a leading and exemplary role.
Moutai has promoted the development of the soy wine industry, increasing the soy wine market share from 15% to 27% in 5 years from 2017 to 2021.
By 2025, soy wine will still have a market capacity of up to 300 billion, which is still the most certain opportunity and the most valuable super track in the wine industry, with long-term dividends.
As the second growth curve of Moutai Group, the Moutai family series of wines is also constantly supported in terms of distributors. "Moutai Alcohol Rare Black Gold", as the main product of the Moutai family, is also attracted by famous wine, and now there are thousands of open distribution places nationwide! If you stagger the Moutai dealer, will you catch the trump card of the Moutai family?
"Moutai Alcohol Rare Black Gold"
At the 2022 Moutai Group Annual Market Conference, it was proposed that in 2023, Moutai Group will mainly create three major sections, namely "Moutai Wine" section, "Moutai Sauce Xiang Shares" section, and "Moutai Family Group Production" section, of which the Moutai family section focuses on building Moutai Alcohol Jiuxian Black Diamond, and provides companionship support and services throughout the process:
1. Commodity support: The company provides the first batch of market distribution support to distributors, including 10% product support, 5% opening wine tasting support, and 5% publicity cost support.
2. First order return support: Starting from the second purchase, the company will give 10% of the current purchase amount as the first order return for each batch of distributors, until 100% return the first batch of purchase amount.
3. Advertising and marketing support: one-on-one help and guidance of the operation manager (telephone, email, market visit), the company is responsible for launching mainstream media, such as CCTV and local satellite TV advertising, high-speed rail, aviation and high-end magazines, local newspaper media, etc., and publicity support on major websites, self-media, forums.
4. Channel promotion support: the company provides model market solutions that can be cloned (providing customers with targeted model market operation plans for customers to develop local markets for reference) to assist dealers in operating supermarkets, catering channels, and group buying channels.
5. Store decoration support: If dealers need to open physical stores, the company will carry out special subsidy support, including 100% door verification and 100-300 square meters of store decoration subsidies.
6. Tasting support: In order to let customers better understand the product quality, the company will assist dealers to hold annual ordering tasting meetings, and can provide 5-10 tables of business banquet support every month, and give 100% of the cost write-off.
7. 100% exchange support: products can apply for 100% exchange.
8. Training support: The company will hold professional network marketing knowledge training and data sharing from time to time, and give dealers targeted training support at each stage according to the sales time period of each liquor and the purchase progress of distributors, channel promotion progress.
9. Year-end rebate support: The company has up to 10 points of year-end rebate support for dealers, and there are more annual awards waiting for you!
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