Since Didi's return at the end of the year, the situation in the ride-hailing industry has become more and more treacherous. In less than two years since Didi disappeared, many platforms have been busy attacking cities and raiding land, but they still have little effect.
Didi's huge market can not be shaken in the short term, but even so, the market and drivers do not have much applause for Didi's return at the end of the year. Some drivers also said that even if he resumed new user registration, it would have no impact on them, and he was still working as usual.
As for the possible subsidies in the future, many drivers are looking forward to it. As expected, the first measure of Didi's return is to be busy restarting the "subsidy war".
In addition to the usual order receiving award and completion award to promote the driver's impact on the flow, the guaranteed income was also issued. This is for new drivers, as long as they complete the task of leaving the car, they can guarantee a minimum income of 1600 yuan per week. And this task is not difficult, in weeks, as long as the online time within 7 days is 40 hours, the effective completion of 20 orders, when the traffic flow is lower than the guarantee money, the platform will make up the difference next Monday.
According to the conversion, as long as the novice driver meets the task of leaving the car, he can get at least 1600 yuan in 7 days, which is about 6400 in a month. This kind of "responsible basic salary" can meet the minimum living standard of the driver, at least the car rental is not worried.
It's a lot like another form of "subsidy war." The subsidy war, most ride-hailing drivers are no strangers, and that is also the year when the income from online ride-hailing is highest. Many people are wondering, will Didi's subsidy this time become the beginning of a new round of "subsidy war" for online ride-hailing?
The author's idea is, no. Now the market stock of online ride-hailing has reached the point of exhaustion, and there is almost no room for contention. Didi is now throwing money on novice drivers, that is, in exchange for registration.
However, there are few platforms in the ride-hailing industry that can be as wealthy as Didi. Even if there are other platforms that have the intention to follow suit, intending to set off a new round of big wars, so as to fish in troubled waters, the strength behind them will not allow.
Even if Didi "lies flat" for a year and a half, there is still no opponent, because the dilemma of online ride-hailing has not been solved at all. There is a heavyweight gap, and now Didi has thrown money a lot, which is almost impossible for other platforms to turn over in the ride-hailing industry where user stickiness is not high.
On the surface, since the first half of last year, the ride-hailing industry has been a stagnant pool. The ceiling visible to the naked eye has made investors change their previous views and start to look away from this field.
Before Didi's listing, there was a lot of noise, and the billions of real money given by investors did not even see a splash in the end.
The bosses of ride-hailing are like this, not to mention those aggregation platforms? Ride-hailing cars that have lost their capital market are like being caught in an alley, with a dead end in front and a deep pit behind. Where to go, no one knows