Max Mara, a hymn to the women of the era.
"At the very least, the male hegemony that excludes women from science can motivate women to create better work." This is the sentiment of the 18th-century mathematician and physicist Émilie du Châtelet, who was the muse of Max Mara's Fall/Winter 2023 collection.
Voltaire was fascinated by her, and the two spent ten years together, devoting themselves to scientific experiments and intellectual debates. He once said of her: "She was a great man, and her only fault was to be born a daughter. As a woman, Emily has always experienced that she has to do more to get her voice heard.
Nearly three hundred years later, the world no longer thinks her gender is unworthy of her amazing talent. This shift in perception was made possible by the important role played by many intelligent and talented women, of which Emily was a member.
The finale appears in a small black dress with an embossed pattern, paired with long gloves, which gives the little black dress another vitality.
In the past, Emily often disguised herself as a man to enter a café that only served men, so that she could get in touch with the elite of the time. Max Mara draws inspiration from these well-dressed characters: a gentleman in a soft coat and a talkative gentleman; a genteel officer wearing a cloak over his shoulder or a coat over one shoulder; Or an arrogant duke in a fashionable cloak...
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Today, science is finally no longer keeping women out, which has lifted the curtain on modern women's dress.
The velor is outlined with a dynamic tassel decoration; Black ribbons are interspersed with decorations on the top of the head and at the sides; Soft leather long gloves... It all tells the elegance and delicacy of the classics, and also reveals the new calmness of the women's wardrobe.
Voltaire once said that Emily hated superstition and witchcraft. But Enlightenment fashion carries many superstitious elements from the Dark Ages, including loose draped pleats, feathers, horsehair, whalebones, facial painting for rituals, and towering wigs... So in Max Mara's narrative, Emily has a disdainful attitude towards the complex and restrictive fashion style of the time.
She admires the freedom of simple dresses and is also fascinated by the touch of gentle knitting.
Dry rose, robin's egg blue, orchid purple and other hues are interspersed with camel color... She not only thinks rationally, but also releases emotional tenderness with female hormones.
"If you want to be happy, you have to be free from prejudice." As a free-spirited marquise, Emily analyzes the pain points of the times with a sharp scalpel, and deeply thinks about propositions such as women's education and social roles.
In terms of clothing, she should not go the ordinary way. Gorgeous brocades, skirt braces, corsets and long-sleeved shirt skirts... These 18th-century clothing creations are designed with a fine structure that resembles Newton's laws, complemented by simple turtlenecks and platform boots.