Nowadays, mobile phones have become an indispensable thing in public life, whether it is daily communication or shopping consumption, the powerful functions of mobile phones can help people. In addition, mobile phones also have entertainment, learning and making money, etc., it can be said that modern people can no longer "escape" mobile phones.
Shortly after the start of 2023, the previous year's mobile phone sales statistics list has also been officially released. It can be seen that Apple's first position was replaced by Samsung, while Huawei's mainland fell to tenth for various reasons. Although Huawei's market share decline is regrettable, other mobile phone brands in the mainland still form a trend of dominance, and there are 7 domestic brands in the top 10.
First, Huawei fell to 10th
In the past, because of Huawei's independent research and development of chips, high-end models were very popular at home and abroad, and were regarded as the light of China's mobile phone brand. Judging from last year's list, Huawei's market share has fallen rapidly, and it even feels like a cliff-like decline. Its market share is only 2%, which is 10 times different from the first place Samsung, and even compared with Xiaomi, there is a gap of 6 times.
Although Huawei, which was once the light of domestic production, is still on the list, the downward trend in recent years is a little too rapid. As we all know, the most important thing in mobile phones is the processor and screen, one is like the heart of the mobile phone, and the other is the façade of the mobile phone.
After being constrained by the United States, Huawei gradually lost these two advantages, and naturally lost a large number of customers in overseas markets. Although Huawei does have many die-hard fans in China, these people are not enough to support a huge market, and under the competition of other domestic brands, Huawei is still in danger.
Now Huawei's high-end models using Kirin chips cannot be shipped, and its highest value has been weakened by half. The mobile phone screen uses domestic BOE products, which are still slightly inferior to models using Samsung screens.
Coupled with the confusion of Huawei's product line planning, high-end models without chip support appear to be too expensive, and low-end models cannot beat other domestic brands. How Huawei will develop in the future is still unknown.
Second, Apple loses No. 1
In the public impression, even if Apple's annual model iteration changes are small and expensive, there will still be so-called "fruit fans" to pay for it. Under this strong brand appeal, Apple's sales should not be too low.
But it turns out that Apple lost to Samsung this time and only ranked second. During the time that Cook was in charge after Jobs' death, Apple seemed to be gradually stepping down the altar, and they had to change their original strategy of wanting to always go the high-end route.
After Apple's release of 14 last year, the response was mediocre, and the basic version was almost no different from the 13, and sales were mediocre after launch. Everyone's focus is still on the 14pro, which is the model that is really equipped with the new chip, but the high price of 8,000 yuan still dissuaded many people. Coupled with the shortage of the later Pro version, the entire Double 11 sales fell by 27% year-on-year. Although Samsung has lost a lot of the Chinese market, it has gained great popularity in the global market, and its sales have surpassed Apple in one fell swoop.
Third, domestic brands continue to make efforts
Although Huawei has been subject to external restrictions for various reasons and lost its core competitive weapon, the overall brand of mobile phones in the mainland is still steadily rising. The first and second places are occupied by Samsung and Apple, followed by Xiaomi.
Xiaomi's overall performance last year was still relatively gratifying. Since the launch of a series of cost-effective products such as Xiaomi 10 and Redmi, the speed of overseas market expansion has accelerated, which has allowed Xiaomi to continue to hold the third position in the global share.
In addition to Xiaomi, the domestic brands on this list include OPPO, Honor, vivo and True Self. There are a total of 7 domestic brands in the top ten on the list, with a total share of 47%, which also means that mainland smartphones have accounted for nearly half of the global market share. Among them, Xiaomi, OPPO, and vivo have occupied the top of mobile phone sales in Southeast Asian countries for many years, which is enough to prove that domestic mobile phones have become better and better.
The most embarrassing thing about this list is Huawei, which has reached the first place in global sales with its own technology and efforts, but then came restriction events. This pattern also happened in Japan that year, and in the end, the United States and South Korea occupied the top two markets in their respective fields. It is hoped that Huawei can break through technical obstacles and return to the top position as soon as possible.
Summary:
Samsung and Apple still dominate the list, both of which have a market share of more than 20%, which is far behind the leading brands. And the mainland brand is not to be outdone, Xiaomi is still close behind with a 13% share. There are 7 domestic brands in the top ten list, which is also something worth being happy and encouraged.
The high-profile Huawei fell to the tenth place on the list, and the mobile phone brand that once ranked first in the global share is now also trapped by the chip problem and cannot regain its glory. With the overseas market almost completely destroyed, Huawei can only maintain 2% of the market share, and it is not known how they will get out of the predicament in the future.
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