The heat of the spring trench coat, Jun Ji Hyun alone can support enough!
Departing from Seoul to London, Jun Ji-hyun's sense of relaxation made netizens who were tired of watching the retouched pictures applaud: My sister is obviously going to fashion week, why did she shoot posters directly at the airport?
In the front row of the show, my sister wore a trench coat with straps, and her straight aura wore "Star You".
Take a closer look, and you are still holding this season's new product - Burberry health hot water bottle, which is just needed in autumn and winter!
Burberry Fall/Winter 2023 collection
Looking at the celebrity outfits in the front row of the Burberry Fall/Winter 2023 runway, trench coats account for more than half, and it seems that "Daniel Lee" is bound to go to the end of the classic British style.
Daniel Lee, everyone is already familiar with: Bottega Veneta's explosive machine-like report card brought back to life, and he also stood out from the new generation of designers. After parting ways with BV, Daniel Lee quickly signed Burberry, both from the UK, and everyone was looking forward to their collision with a strong spark.
The Fall/Winter 2023 collection echoes the logo update released before the show, the return of the Royal Blue equestrian rider logo, highlighting the British ancestry of the brand, which was awarded the "Royal Warrant" badge in 1955 and 1989.
The Burberry logo evolved
Top left: 1901-1968
Top right: 1968-1999
Bottom left: 1999-2018
Bottom right: 2023
Ready-to-wear features such as basic fit and classic checks, Practical & Outdoor has become the brand's new positioning that highlights this season.
As for whether Daniel Lee chose this path as a brand positioning, a look at the history of the brand may find the answer.
As we all know, Burberry started as a trench coat, but few people know that Burberry started with outdoor sports at the beginning of the brand, and even many athletes are regular customers of the brand.
This is also thanks to founder Thomas Burberry's apprenticeship in a fabric merchant. In 1880, he invented a waterproof, breathable, and abrasion-resistant twill cloth, which was patented in 1888, giving him the opportunity to develop the field of military wear.
In 1901, Burberry was officially commissioned by the British military to design a new uniform for officers, and the equestrian knight logo was born; In 1911, Norwegian explorer Roal Amundsen led a 5-man team to successfully reach the South Pole, leaving a Burberry twill tent at the South Pole, and the beige check began to take shape... It is precisely because the two tough routes of military and outdoor go hand in hand that Burberry's first impression has been consolidated and strengthened.
Jumping out of Burberry itself, looking around at the development of the fashion scene in recent years, the outdoor track is very intelligent.
After Archaeopteryx became popular overnight, outdoor sports such as skiing, mountaineering, and hiking sprang up, which also led to the Gropcore trend. IN ORDER TO BETTER CATER TO ACTIVE YOUNG PEOPLE, INCLUDING GUCCI, PRADA, LOUIS VUITTON, AND DIOR HAVE SUCCESSIVELY DEVELOPED OUTDOOR LINES, BUT AMONG THE FIRST-LINE LUXURY BRANDS, NO BRAND HAS DIRECTLY POSITIONED ITS BRAND IN THE FIELD OF SPORTS FASHION.
With Burberry's classic equestrian knight logo and check logo as the entry point, the main retro wave, coupled with the brand's strong outdoor military endorsement, this year's wave is undoubtedly worth looking forward to.
In January 2023, Burberry Classic Check Grass Project
In the Overberg region of South Africa's Western Cape, a team of local greening experts has hand-grown bright colours that mimic the classic Burberry check, irrigated using a rainwater harvesting system.
January 2023, landscape project on the Isle of Hierro in the Canary Islands
Inspired by the story of the journey of founder Thomas Burberry and outdoor adventurer Elsie Burberry to the Canary Islands, Cuban-American contemporary artist Jorge Rodriguez-Gerada uses naturally made milk-based pigments to transform the volcanic surface of Hierro Island into a natural canvas for Burberry's classic checks.
Understanding the layout of Burberry's "update", let's look at the design, and it seems that we can better understand how Daniel Lee will make a blockbuster this time.
London's famous Kennington Park, decorated with Burberry tents from the late 19th and early 20th centuries, creatively showcases the brand's history in the runway space, designed to capture Burberry's heritage of outdoor exploration.
On the seats, blankets decorated with classic checks and kettles were placed as show gifts
Outdoor jacket
Trench trench coat with faux fur lapels for a loose fit; The lightweight coat makes a wonderful appearance in a deconstructed style; The down jacket and bomber jacket are reinterpreted in a soft, loose fit.
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Bright colors
Daniel Lee has a strong ability to capture color, and the popularity of BV green was created by him, and this season Burberry plans to brainwash the aesthetic with royal blue.
Accented with eye-catching bright checks, blanket coats and knitted pieces, it's punctuated with a new interpretation of the Burberry Equestrian Knight Logo (EKD), and Royal Blue, Rock Red and Bee Yellow are poised to take the streets by storm in the future.
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Thorn Rose & Yorkshire Duck
In addition to the conventional Burberry aesthetic, Daniel Lee is constantly enhancing his new visual style. The knitwear is made with thick arlan and diamond patterns, and British classics such as English roses to refresh the brand's new impression.
The creation was inspired by Yorkshire, which has a rich history of England with its white rose, but in Daniel's view, roses don't have to be one color.
On foggy and rainy days, Yorkers walk through the park in rain boots, where Daniel draws inspiration for duck patterns. As a result, ducks are neatly arranged on the clothing, with bright colors, which is a touch of sunshine in the rainy season.
Saddle bags
Paying homage to Burberry's long tradition of outdoor exploration, the new collection features a saddle bag and cross-body bag in a mellow hue and fabric accented with a 'B' clasp.
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Casual footwear
Casual shoes borrow from the brand's functional designs, including traditional leather and suede equestrian rider boots and rubber rain boots. The signature square-toe sandals, mules and heels are refreshed with faux fur and shearling.
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The formation of offensive outdoor fields is not new, but if you want to capture the hearts of sports enthusiasts, texture is one thing, and quality is another. Whether the product can withstand scrutiny, we will wait and see.
Image source: Courtesy of Burberry / Sina Weibo / Ins