With the increasing normalization of "new children appearing anytime and anywhere", as the melon-eating masses, we are no longer jumping up and down in the melon field like a ru, and we have a little more ordinary heart that is not strange in surprise, even if the "child terrier" is integrated into the marketing of dramas, it is difficult to try repeatedly. After all, out of the entertainment industry, there are more children in the current society that deserve our real attention.
Read Entertainment | yiqiduyu
Text | Yellow orange
In recent years, "new children appear anytime, anywhere" has become almost a normal phenomenon. From Zhang Heng openly giving birth to a dragon and phoenix fetus with Zheng Shuang overseas, to Hua Chenyu and Zhang Bichen's "We have a child", from Wang Ziwen's "I do have a child" to Zhang Yujian and Wu Qian's admission to having a child, these typical examples seem to be just a prelude.
Based on the new year, the phenomenon of "child terriers" seems to be spreading, leaving artists' private lives nowhere to hide. On January 3 this year, Zhang Xiaohan posted an article: "The keyword of the entertainment industry in 2023 should be children!" The babies of the top people, rubbing my little hands in anticipation. This preview also kicked off the prelude to the new year of "new children appearing anytime and anywhere".
At the end of January, Hu Ge officially announced "I'm a father" on Weibo, #胡歌 I became a father# This topic has 356,000 discussions and 2.63 billion views, in addition to deriving #Xian Jian 3 starring has children#, #Youku limited free all Hu Ge dramas#, #Hu Ge Xi Candy Gift Box# and other dozens of hot topics, which are associated with Hu Ge's past dramas, friends and other elements, which have triggered a chain effect of topics between "pulling a whole body".
It can be seen that the keyword around "child" not only ripped off the invisible cloth of contemporary artists in marriage, but also created a new traffic password for the current entertainment industry.
1
Artists are talking about "child" color change? Not and not either
Behind the "new children appear anytime and anywhere", most of the artists were originally secretly married and pregnant, but they were accidentally exposed through other channels, and finally responded publicly out of public pressure. In recent years, these artists related to "child terriers" have not publicly brought children into the public eye, most of them have insisted on walking in their personal careers after acknowledging the existence of children, weakening the popularity of children's related topics with new topic content, and further consolidating their position in the circle.
So, are artists talking about "child" color change? That's not it, like Pan Yueming's recent Weibo was picked up by netizens, and he also picked up his early daily life of sharing interesting stories about his son's growth on Weibo, and the content style is extremely loving. From a utilitarian point of view, there are also many children who have brought a new atmosphere to the star parents' establishment and even their acting careers.
On the one hand, riding the east wind of parent-child variety shows, many artists have become popular by taking their children to participate in parent-child shows. In the early years, Tian Liang, Zhang Liang, Yang Wei, Yi Nengjing, Bao Wenjing and other artists became popular or became popular through programs such as "Where Did Dad Go" and "Mom is Superman". To some extent, it is the existence of their children that opens up new directions for their acting careers. For example, Zhang Liang was originally a model, but he learned to cook in the early years, and when he participated in "Daddy Go There" with his son, he showed his cooking skills, which was deeply liked by the audience, and then he also participated in food shows such as "Chinese Restaurant", "Fresh Chef 100", "Mai Card Little Chef", "Daddy Cooks" and other food shows, so that his advantages in cooking have evolved into a major turning point in his acting career.
On the other hand, children are the source of materials for artists to output content on public platforms, and they are also an important carrier for establishing people. During the filming of "Mountains and Seas", the story of Reyiza carrying milk filming in the lactating period touched many people, and these stories were further amplified in "Listen to My Sister". After becoming a mother, Reiza shared the real feeling of "children are difficult to raise" in the form of a talk show, and really complained about the high value of current baby and toddler products, and for the evaluation of "you are a child every day, it's not cool at all, you have to be yourself", she responded sharply with "You feel that I am not being yourself, just because I am not doing what you want me to be".
In fact, within the reasonable and legal scope, "child terrier" is just a small episode in the artist's acting career, and will eventually be forgotten by the public due to the passage of time and the change of topics. As for whether the child is public or not, most artists have their own considerations, and these considerations also lay the groundwork for the direction of subsequent public opinion development. In the end, what can make the artist's acting road go further depends on the work and word of mouth.
2
When "child terrier" meets entertainment marketing, do you know how to rub the heat?
Following social hot spots is a common way of entertainment marketing, such as Fu Yuanhui once because of the golden sentence "I used the power of flood waste", many stars have subsequently performed in variety shows, personal Weibo and other platforms, and have also achieved good results in screen marketing. Nowadays, in the face of the hot meme of "children", there are also drama parties and artists who "take risks" and integrate them into the marketing of film and television works.
The most typical case is that Yan Chengxu warmed up his new work "Summer Flower" with a child terrier. On February 8, Yan Chengxu posted the copy of "My child is coming" on Weibo, and attached the MV link of the theme song of the online drama "Summer Flower" starring him, and left a message in the comment area: "The Weibo copy comes from the line, the staff said that it is inappropriate to post it this way, let me bring the MV link, sorry." And this source Chengxu appeared on the Weibo hot search list six hours ago by posting "My child is coming" alone, which once made netizens think that he had a child in reality.
In this regard, the feedback from netizens was mixed, some expressed understanding: "Brother, you are really warm-hearted, and you specially came to explain", some were "frightened", saying "scared me to death, I thought you had a child", and some expressed dissatisfaction, "Yan Chengxu knows how to rub the heat, good feelings-1" "New drama hype, this way is good, the filter of the Daoming Temple is broken..."
Coincidentally, at the finale of "Gentleman League", the topic #Lanjue has a child# appeared on the hot search. This stems from Lan Jue's mention at the end of the play that he has a child, but in order to clear his father's grievances, he put the child in foster care, which shocked many viewers who had not read the original work, saying "It turns out that Lan Jue already has a child, it's too shocking!" There are also many netizens who said: "Now anyone can suddenly have a child, and the play can also be", and some netizens said funny: "Scared me, I also wonder when there is such a person in the entertainment industry, and there is another child."
To some extent, #Lanjue has a child# while making the finale widely concerned by the public, it also revitalizes the popularity of the series among the public group.
The difference between the two is that the former is from the subjective perspective of the artist, and the ambiguous sentence "I have a child" has triggered a variety of conjectures and criticisms from the public, and when it gained attention for the online drama "Summer Flower", it also damaged the popularity of many artists; The latter is from the user's perception, and skips the actor's main body, "Gentleman League" never mentioned that Lan Jue, played by Jing Boran, had a wife and children in the early stage, and mentioned his son in foster care in the finale, which not only reflects Lan Jue's sacrifice to clear his father's grievances, but also indicates that Lan Jue is about to reunite with his son and redo himself, bringing the audience a complete viewing experience.
Whether placed before the series is launched or at the end of the finale of the series, unexpected "child terriers" can often generate good topic heat on online platforms, and the perspective and content response often polarize the marketing effect.
Epilogue:
With the increasing normalization of "new children appearing anytime and anywhere", as the melon-eating masses, we are no longer jumping up and down in the melon field like a ru, and we have a little more ordinary heart that is not strange in surprise, even if the "child terrier" is integrated into the marketing of dramas, it is difficult to try repeatedly. After all, out of the entertainment industry, there are more children in the current society that deserve our real attention.