13 TV series honors, 10 keywords for the development trend of Chinese TV dramas in 2023, the China TV Drama Boutique Production and Broadcasting Alliance formed by the head office and 30 institutions, and more than 130 hot searches on the whole network... On the occasion of the New Year, China Central Radio and Television Station launched the first annual Chinese TV drama ceremony, combing and inventorying the masterpieces of Chinese TV dramas in 2022, and gathering high-quality creative forces in the industry. The most representative creators of Chinese TV dramas, the old, middle and young generations, gathered together to bring a carnival "annual meeting" of exclusive TV drama artists, showing the new atmosphere of Chinese TV dramas.
This is a literary and artistic event that integrates authority, ceremony, credibility and influence. In 2022, high-quality dramas will shine on the screen, and a large number of TV dramas focusing on reality will lead the audience to experience life and feel Chinese stories. From the official announcement to the red carpet live broadcast, and then to the broadcast of the ceremony, CMG's first Chinese TV Drama Annual Ceremony aroused widespread heated discussions among the audience, netizens in #Sabine Wei Daxun is understanding the interaction of the grand ceremony #, #Chinese TV Drama Annual Ceremony Official Announcement#, #Chinese TV Drama Annual Ceremony Red Carpet#, #Chinese TV Drama Annual Ceremony#, #TV Drama Ceremony Annual Outstanding TV Series#, #Hu Ge Annual Actress#, #Song Jia Annual Actress#, #Tan Songyun Annual Breakthrough Actress#, #Bai Yu Annual Breakthrough Actress#, #Watch the world's crew on the same stage and instantly cry #, etc., leave a message on the classic TV series you have watched in the past year. When the TV drama writers open the year-end report, the main station provides a stage for the TV drama artists to communicate and share, and also adds a special warmth and festive atmosphere to the audience at the beginning of the year.
After the broadcast of last night's ceremony, it ranked first in the ratings of the same program in the same period in the country, and the single live broadcast of the CCTV grand ceremony exceeded 13 million. Up to now, it has received more than 130 hot searches on the whole network, including 35 hot searches that have entered the top ten of each list, and the total number of topics read has exceeded 2.3 billion. Netizens commented: "Good dramas and good actors are worth it, it is a recognition with high gold content" "Chinese dramas are just in time, and the screen is full of high-quality products." ”
13 honors
With tribute as the background, highlight the feeling of light and shadow
Looking back at the excellent screen works in 2022, the ceremony announced a total of 13 honors such as "Breakthrough Actor and Actor of the Year", "Overseas Communication Drama of the Year", "Behind the Scenes of the Year", "Powerful Actor and Actor of the Year", "Producer of the Year", "Screenwriter of the Year", "Director of the Year", "Actor and Actor of the Year", "Excellent TV Series of the Year" and "Big Drama of the Year". When so many industry forces come together, this "year-end summary" jointly brought by TV drama people recalls the unforgettable classic dramas of the past year with the audience.
Holding a heavy honor, the TV series people are full of emotion. Wang Jingchun, who won the "Powerful Actor of the Year" for "Police Honor", admitted that this is the first TV series honor he has won since becoming an actor, saying: "I hope this is just the beginning." Hu Ming, who also won this honor, sighed that his first drama filmed in 1993 was broadcast on the main station, and 30 years later, when he received the honor of actor issued by the main station, he could not hide his excitement after many years of experience, saying that he was "honored very much", and shouted on the spot, hoping that his peers could give Comrade Xiao Hu more opportunities, and he would continue to work hard.
In the filming scene, TV series people went through spring, summer, autumn and winter, like dreams to build image worlds. CMG's first annual Chinese TV drama festival is full of warmth, both reminiscing about the vivid stories and characters, and focusing on those who work behind the camera. The theatrical performance "The Lonely Brave" takes the audience into the filming scene with immersive program design and pays tribute to the behind-the-scenes workers. It is these lights that illuminate the front of the stage, writing the light and shadow of the screen.
When the "Playwriter of the Year" honor is presented, the narrator of the nominated short film visually presents the screenwriter's literary creativity with the text of the script corresponding to the picture shot. With the cooperation of directors, screenwriters, actors, art designers, styling directors, editing, composers and other different personnel, and carefully polished one shot after another, there are so many touching classic works.
Top 10 keywords
Guided by love, warmly review the highlight moments of the screen
In 2022, the two high-quality TV series "The World" and "County Party Committee Compound" have set off a national drama craze one after the other. At the beginning of the year, after the broadcast of "The World" directed by Li Lu, it set a new high in the ratings of a set of prime-time TV dramas on CCTV, with a Douban score of 8.1; at the end of the year, "County Party Committee Compound" directed by Kong Sheng brought a realistic drama that showed the work style of grassroots workers in a panoramic manner with a high degree of production standards. At the ceremony, the two TV series were expected to win many honors such as "Big Drama of the Year", "Producer of the Year", "Director of the Year", "Screenwriter of the Year" and "Actor and Actor of the Year".
In the creative nomination show of "Excellent TV Series of the Year", 20 actors announced the performances that won the honorary nomination of "Excellent TV Series of the Year" at the grand ceremony with classic lines from 20 plays, and also led everyone to review the highlights of the past year. "Consistent efforts, no slack life" "Build a road, build a bridge, solve one thing a year, as long as it is real"... These familiar lines carry the laughter and emotion of the audience, and have been widely spread on new media platforms.
In the end, dramas such as "Police Honor", "Mountains and Rivers Splendid", "County Party Committee Compound", "Dashan's Daughter", "Opponent", "Happiness to Ten Thousand Homes", "Fengqi Longxi", "Beyond", "Dear Child", "Perfect Companion" and other dramas won the honor of "Excellent TV Series of the Year" because of their artistry, social influence and market recognition. Li Jingsheng, Vice President of the China Federation of Radio and Television Social Organizations, said: "The first annual ceremony of Chinese TV dramas shows the remarkable achievements of the 2022 TV series broadcast, reflecting the leading power and influence of the headquarters on the TV drama industry and its attractiveness to the vast number of TV drama audiences, showing the style of the big typhoon and the responsibility of the media. ”
Not only did the achievements of TV drama artists in the past year be reviewed from the perspective of broadcast feedback and audience word-of-mouth, but the festival also reviewed the trend of TV drama creation from a professional perspective. The keywords of the development trend of Chinese TV dramas in 2023 such as "people-centered, Chinese style, red theme, reduction and quality improvement, warmth, traditional culture, observing reality, adaptation of original works, youth, and Chinese dramas going to sea" were released on the spot. The top ten keywords are not only the ecological aspects of a TV series creation, but also provide direction for the creation of domestic TV series in the future.
The achievements of the TV drama industry are inseparable from the efforts of every practitioner, from reviewing classic works to gaining insight into the development of the industry, the ceremony is guided by love, highlighting the awe and down-to-earth dedication of TV drama people to the profession they are engaged in. As Cheng Wu, producer of "The World" and CEO of China Literature Group, said, "The first Chinese TV drama festival of the main station is not only a review of the 2022 high-quality dramas full of feelings and credibility, but also brings positive and high-spirited encouragement to all literary and artistic workers who insist on high-quality creation, and is also a grand event with a great sense of responsibility and leading significance to unite the strength of the industry. ”
The number of views exceeded 2.3 billion, and the strength of high-hot topics was out of the circle
On the occasion of the broadcast of the ceremony, the program launched multi-dimensional topic discussions and creative communication on the new media communication side, #TV series festival all staff eye skills#, #When an actor meets a chair#, #What is the first TV series you have seen#, #Old, middle-aged and young generations of actors talk about actor identity# and other topics have aroused the audience's curiosity and heated discussion. Like the audience, the actors grew up accompanied by classics such as "Journey to the West" and "The Legend of the New White Lady", and later, they started different light and shadow lives as actors. "Create different roles and experience different lives", there are young actors who started acting at the age of 8, and there are actors who have been in the industry for more than 20 years and have been firmly acting well, achieving roles and works. Actor Song Jia said bluntly: "It is a job, a thing that I love from the heart." ”
On the night of the broadcast, the honors of the TV series that fell to each family made the audience call it deserved, and the sharing and communication of the guests also led the audience to participate in the discussion. Up to now, the ceremony has won 130+ hot searches and more than 2.3 billion views, not only the event itself has received widespread attention, but also the sharing and communication of guests and hosts, but also brought many topics.
Talking about the experience of Chinese drama going overseas and acting, Sa Bening and Wei Daxun humorously "scare each other", netizens hotly discussed #Sabine Wei Daxun is understanding the interaction of the ceremony#; Jin Chen partnered with Sa Benin, the interaction was terrier, funny and funny, and netizens bluntly said #Sa Benin Jin Chen is funny#.
At the same time, the countdown posters, honorary posters and other materials released with the announcement of the ceremony are full of texture, helping the popularity of the festival reach a climax. Before the broadcast, the countdown poster design incorporates elements such as film, lighting, and lenses, which is unified with the strong emotional atmosphere of the ceremony; When it was broadcast, the honorary posters released successively cleverly combined the TV drama people with their works or characters, and the director, screenwriter, actors and other staff gave the story and characters soul, and the audience applauded the classic works. In terms of communication materials, the grand ceremony closely follows the relationship between the work and the audience, explores the personality charm of TV drama people, and conveys the true meaning that only carefully polished works can make classics forever.
The head office unites 30 institutions
Take the prospect as the driving force to help TV dramas develop to high quality
From planning to broadcasting, CMG's first Chinese TV drama annual ceremony takes good reputation and good content as the core, bringing a warm celebration full of feelings at the beginning of the year, and also boosting the confidence of practitioners, looking back at the original intention, and forging ahead.
It is worth mentioning that at the event site, gathering production companies, major broadcast platforms, key TV drama production institutions and other forces related to the TV drama industry, the China TV Drama Boutique Production and Broadcasting Alliance composed of 30 institutions jointly announced the official launch, which will help more literary and artistic workers to "twist into a rope and work hard in one place", highlighting the strong leadership and cohesion of the head office, and promoting the creation and production of more excellent TV drama works. Cai Fuqing, Secretary of the Party Committee and Director of Guangdong Radio and Television Station, shared: "The first annual TV drama ceremony of the headquarters is an industry event with leadership, influence and credibility. TV drama is one of the most active and popular forms of contemporary popular literature and art, with positive leadership to boost the morale of the industry, with high-quality creation to carry forward the righteousness of the times, we radio and television people have an unshirkable responsibility, heavy responsibility, full of confidence and strength. ”
In 2022, the headquarters will use the power of "thought + art + technology" to promote the formation of a vivid situation of "all screens are high-quality", further polish the brand influence and social reputation, and highlight the peak matrix of the main position, the main channel and the main force. 2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and the holding of this TV drama festival not only highlights the vigor and vitality of Chinese TV dramas, but also reflects the sense of responsibility and professionalism of the head office to help the development of the film and television industry.
On the occasion of the Spring Festival, the grand ceremony has become a special "annual meeting" party for TV drama artists, and it also adds a strong festive atmosphere to the national audience. Next, under the strategic pattern of "5G + 4K/8K + AI", it is expected that the head office will give full play to its resource advantages, leadership, dissemination and influence, and witness Chinese TV dramas entering the next spring with the audience.