#天南地北大拜年 #
There is no intention to plant flowers and flowers, and there is no intention to plant willows and willows.
Perhaps the change and development of things is not transferred by human will, but diligent and simple people can always grasp the main contradiction of things and turn passive into active.
A yakiniku restaurant blocked by trees.
Because the location of the restaurant is behind a tree, it is not easy for new customers to find, so the name of the store was changed to "Yakiniku Restaurant Blocked by Trees".
Unexpectedly, after the name was changed, the store changed its past sluggish performance, and its performance suddenly improved.
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It even caught fire on the Internet.
The marketing circle big marketing brand officer once wrote "The store sign copy that people remember at a glance, too creative!" The pomp and circumstance of the store at that time is recorded.
But because it was a sudden hit, the shopkeeper could not catch this wave of traffic for a while.
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So after the fire, the owner of the store launched a year-and-a-half-year marketing remedy -
01
Apologize for service issues
After appeasing the fire, because the shop is too small, the check-in experience is not good.
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fitment
Seize the time to expand the surface and shorten the waiting time.
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Launch small peripheral gifts
There is a gift bag designed with its own store name logo to increase memory and favorability.
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Set up a check-in message area
Increase interaction
When the weather is nice, meet up
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We just haven't seen each other for a long time
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The stars are singing
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I hope someone will always have someone who loves you with sincerity
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Summer when trees grow wildly
You are like fallen leaves
Let me know the autumn
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The moon's nails are too long
Scratched me when I was confused
- West
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Eat meat together
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Hugh thinks of his homeland for the deceased
And try the new tea with a new fire
Poetry and wine take advantage of the age
——Beijing passerby
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On the original store design
Add another layer of romance
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02
In the location, opening and design of the subsequent new store, the owner's marketing in one go makes me believe that he must be a master of communication and management.
The address of the new store invites netizens to help find it
It not only did the promotion of the new store in advance, let netizens propose the location of the façade, but also made everyone more involved.
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Astronaut dolls are set up outside the store
Grab attention and attraction
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Tightly wrap around the elements that once made it out of the loop
Design your own branded logo
The design elements of the entire store revolve around "green" and "tree", deepening everyone's memory of "a barbecue restaurant blocked by trees".
Even if imitated by competitors, it is difficult to replicate the emotional connection between the original scale and consumers.
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Perhaps traffic is a brick that allows brands to open up sales, but whether you can use this weapon well has also become a compulsory course after this.
However, compared with the owner's business ability, what makes Toutiao more admire is the positive attitude of the store owner when encountering problems: the store door is blocked by a tree and affects the operation, so change the design idea. Because the store design is on fire, it does not float or rest on its laurels, and continues to market around its own advantages.