Ironed, old heart~
A 17-year-old high school student "pinched" the business thing,
Rely on kneading cement in spare time and earn 1.2 million US dollars in 3 years!
And our 17-year-old and his 17-year-old are only one TikTok apart?
01
I want to ask you at the beginning, what are you doing when you are 17 years old?
My 17-year-old is still struggling in the sea of books, still worrying about the college entrance examination; Still confused about where the future will go; is still having a tantrum with his family over some small things; Still sad because of the graduation parting... And some people, the same high school students, but playing with mud and making small videos, bursting into millions of CEOs!
Today, let's tell the story of Mark Lin~ That's right, this Lin classmate with the same name as our Eagle Bear Mark, is a 17-year-old Chinese high school student in the United States. Three years of high school, with intelligent thinking and entrepreneurial experience that his peers did not have, selling clay products on independent stations, marketing on TikTok, ;;;! and now admitted to UCLA. Academic career is not wrong, the student is overlord ➕, this young man from the 00s shocked the entire cross-border circle.
Last month, an American entrepreneurship show "Shark Tank" (Creative Winner), Mark Lin, an Asian face, attracted the attention of domestic media, and his entrepreneurial story made the audience call it too cool ↓↓↓
I have been working with food aroma Slime (stretch cement) since 18 years, and in 20 years I put my hobby into action, borrowed an investment from my parents, and started a company in my garage. The composition of the company's membership is also very simple, basically classmates and friends, the division of labor is clear, Mark Lin to make cement, friends to package and transport, and founded his own cement brand as Sliimeyhoney.
In his entrepreneurial experience, I am more impressed by a few points, and I will share with you:
1. The original intention of founding the company and selecting products is very good.
Seeing the market demand, Mark Lin learned that the curious attributes of young people, novel and creative cements, coupled with bright and bright color matching, are very popular in overseas circles. In addition, cement also has the effect of decompression and relaxation, in many work and study high-pressure people are very popular, according to the survey, Cuba, the United States, Australia, the Philippines, Canada and other countries search for cement more frequently.
2. The sales channel is not an ordinary path.
Mark Lin's mastic brand "Sliimeyhoney" does not choose to sell on competitive mainstream e-commerce platforms, mainly through social media and independent websites where young people gather, and hopes to cooperate with e-commerce companies such as Alibaba and Shopify in the long run.
3. Pay attention to product innovation and fix and update products.
Mark Lin is different from many old brand sellers, he pays great attention to product updates, constantly develops new products, and regularly releases new products every Saturday, and the sales method is relatively fresh and keeps up with the trend.
4. The promotion method is very smart.
Mark Lin's mastic brand "Sliimeyhoney" chose young people's favorite social media to do key marketing, in TikTok, Instagram, Pinterest and other brand accounts, its main promotion platform is TikTok, the important way of cement explosion is also thanks to this, its main account sliimeyhoneyshop released a number of short videos have more than one million views, and hang the link of independent site at the bottom of the homepage. Increase conversion rates. By laying out social media advertising promotion, adding hot topics, and obtaining more effective traffic.
02
Since ancient heroes become teenagers, the times can also create heroes!
Mark Lin is not only young, but also captures TikTok, the most explosive wealth track of the moment. You might say that your 17-year-old and his 17-year-old are only one TikTok apart, and it is the new era that makes these little "heroes". But I don't completely think so, Maxima often has and Bole is not often, what we lack is not opportunities, or eyes to grasp opportunities~ In the past few years stolen by the epidemic, the keywords I have heard in all walks of life are almost all "difficult", "difficult", "very difficult". But also because of the epidemic, some people have seized the opportunity of the special period, and some people only leave a "difficult" word for themselves.
At the beginning of the epidemic, 17-year-old Mark Lin started playing TikTok, and now has 930,000 fans and made millions of dollars, and in these three years, he has to complete his studies in high school and get an offer from a prestigious school. What is more interesting is that the employees of his company were parents and good friends at the beginning, and later, because he saw his short videos become popular, classmates continued to join, and his short videos made everyone full of enthusiasm.
The participation in the entrepreneurial show Shark Tank not only allowed Mark Lin to gain investment, but also made Mark Lin increase his popularity again. Mark Lin, who usually attaches great importance to the layout of brand SEO keywords, subsequently released videos with the "Shark Tank" tag, which greatly increased the popularity of the content. Usually, almost all videos will bring relevant hot search terms, rub on hot topics, and increase exposure.
03
TK was born, and post-00s "multi-millionaires" emerged
。 They are aiming for the right track for themselves, and with the blessing of the power of TikTok's "mysterious algorithm", a large number of young "multi-millionaires" are being born.
American 17-year-old TikTok influencer Charli D'Amelio earns $17.5 million a year! Like Mark Lin, she is a high school student, she explodes for sharing her life, and a 15-second dancing video completely changes her fate... Today, she has 130 million followers on TikTok and earns more than the average CEO in a year.
Before TikTok swept the United States, she was just an ordinary student who liked to dance, and she also shared her dance videos on Instagram, but the data was mediocre, and only acquaintances occasionally watched it. And since learning about TikTok, she has learned that ordinary people can also enjoy star-like opportunities~ From dozens of likes on the first video to millions of likes later, she gained tens of millions of fans in just seven months, which made her more and more active, and her creative road was out of control.
Later, Charli 、、、、、......
All because she downloaded an app called TikTok ~ in the summer of 2019