On January 13, the "2023 European Car of the Year Award" officially came to an end, Peugeot's global blockbuster model 408X successfully stood out from 45 candidate vehicles with its unique, conventional, bold and innovative styling design, as well as the extremely efficient next-generation 3D i-Cockpit and immersive driving experience, and finally entered the final 7, showing the dynamic and stylish French charm in all aspects.
The "European Car of the Year Award" is composed of 61 professional automotive magazine editors from 23 European countries, who first select the 7 most competitive shortlisted models at a specific time, and then collectively test drive and score, and finally vote for the best model to become the European Car of the Year champion. The judges' criteria covered overall design, comfort, safety, economy, handling, dynamic performance, practicality, innovation, environmental friendliness, value for money and driver satisfaction. Among them, "innovation" is one of the most important indicators for the jury.
"The Peugeot 408X's impressive and innovative design, sleek bodywork, huge rims, sharp lines, sporty and sedan and SUV characteristics make the Peugeot 408X the most dynamic and stylish French player of all the candidates." French jury member Didier Ric commented on the design of the Peugeot 408X, with sharper lines, more sculpted and faceted body, which is stunning; Without compromising on a single engineering or design, combining unconventional design elements to create efficient aerodynamic profiles; The smooth and tense body lines perfectly blend, presenting a lion posture full of fighting spirit.
As a "new French borderless car", the styling design of the Dongfeng Peugeot 408X breaks through the tradition and is bold and innovative, and combines the characteristics of sedans, SUVs and Fastbacks. This more advanced and complex art language not only makes the 408X present an "irregular" charm and uninhibited elegance, but also has a high ground clearance, which can easily cope with different road conditions, apply to multiple scenes, and is full of playability. It perfectly fits the emotional appeal of the young people of Generation Z who are born without boundaries, constraints and frameworks, and like the rules and gameplay defined by themselves. Therefore, the Dongfeng Peugeot 408X is also known as the "King of Unboundedness" in the industry.
The front face part, the 408X lion roar ultra-wide body front face, calm and atmospheric, the X-shaped surround baffle that echoes the name, and the honeycomb air deflector, achieving the majestic face of the war lion; Each three-dimensional curved grille shines with a unique texture and beauty, centered on the sharp shield-shaped lion, spreading out like ripples; The fangs daytime running lights are like beasts showing their fangs, and the moment they light up, they also ignite a full fighting spirit; The narrower and longer bionic lion-eye headlights, like the eyes of staring at the prey, are sharp and firm; Combined with contrasting rearview mirrors of different materials from the body, the flexibility shows the individuality.
Side part, 408X sharp geometric body, concave and convex wavy tip volley rear wing, 19-inch cyclone wheels, with dynamic body surrounding, from the front bumper, wheel eyebrows, chassis to bumper, the sense of layering is richer, the overall presentation of a dive hunting posture, showing the offensive momentum. This random combination of irregular lines, sculpted and faceted bodywork, combined with a stunning sense of modern elegance, just like young people never follow the rules, but present an "unexpected" coordination, which highlights both the rigor of the engineer and the creativity of the designer. The aesthetics of the lion soul is interpreted to the extreme, full of wildness and life tension. In addition, the Dongfeng Peugeot 408X also echoes the front face, side curved surface and rear of the car, and achieves an ultra-low drag coefficient of 0.27 under a large number of wind tunnel tests, which not only effectively reduces noise, but also further improves the stability and driving comfort of the vehicle.
In the back part, the 408X family lion's claw tail light is like a claw tearing the night, full of recognition, with a lion's ear air spoiler that takes into account the bionic aesthetic design, and a dual-sport tailthroat design, which is full of fashion and shows a more extreme sports style. The top of the 408X is also equipped with a panoramic starry sunroof that allows the owner to bathe in the starry daylight, looking down from a high place, like a galloping lion, full of movement.
"In addition to the innovative styling design, the interior of the Peugeot 408X is full of technology and is equally stunning!" British jury member Vicky Parrott said of the Peugeot 408X.
In terms of interior, the 408X adopts a new generation of 3D i-Cockpit cockpit cockpit design, breaking the inherent definition of space, the cockpit is divided into functional layouts with sharp lines, a 10.25-inch 3D color full LCD instrument cluster in front of you, a 10.25-inch high-definition central touch screen + 9.7-inch i-Toggles high-definition touch sub-screen, layered center console, a small multi-function racing steering wheel, a sports exclusive GT logo, everything is driver-centric. To create a dynamic experience integrating high intelligence and humanization, the cabin has both the modern style of digital display technology and the retro beauty of mechanical buttons, showing the future-oriented, unique design confidence of the Peugeot brand.
In addition to styling and interior, the 408X's driving pleasure is one of the reasons it was successfully shortlisted for the "European Car of the Year Award 2023". Adhering to the sporty pursuit embodied in the DNA of the Peugeot brand, the 408X's driving performance impressed the judges. Telva Somoza Vázquez, member of the Spanish jury, commented: "The Peugeot 408X is a stable and pleasant driving experience, a good balance of sport and comfort, a small multi-function racing wheel, better grip, more precise steering, and an impressive driving experience on the road. ”
As a new standard of the Peugeot brand, the Peugeot 408X was shortlisted for the European Car of the Year Award, which is not only an authoritative affirmation of its comprehensive strength, but also fully demonstrates Peugeot's deep understanding of young people. At present, the Peugeot 408X has been introduced to China in its original form, and its official debut in China on January 5, and the pre-booking of new cars has also been opened. Consumers can book online through the official platforms (Dongfeng Peugeot Super App and "Dongfeng Peugeot Lion King Alliance" mini program) to feel the French charm of "King of Bounds".