Peach Blossom Fairy Zhou Xiaoying Xiti
The first prize of the province's rural e-town Internet celebrity live broadcast competition
The Spring Festival is approaching, and the taste of the year is stronger. An event in Dragon City Taiyuan touched the hearts of countless e-commerce entrepreneurs in rural e towns across the province. On January 16, the Rural E-Town Internet Celebrity Live Broadcast Contest, jointly organized by the Department of Commerce of Shanxi Province and the Taiyuan Municipal Government, was held online at the Guochaojie County and City Special Products Hall in Guoyuan, Taiyuan City. The peach blossom fairy Zhou Xiaoying and the local Internet celebrity eight-jin anchor combination selected by Wanrong County Hanxue Town Rural E Town finally won the first prize with a sales performance of 55,502 yuan after 2 hours of live broadcast on the "Hanxue Public Welfare Helping Farmers" Douyin live broadcast account.
Live streaming is standing at the forefront of the times and is also an important channel for the sales of e-commerce products, especially fruits. Vang Vieng's fruit net sales have accounted for more than half of the sales of agricultural products network. From the 1.0 platform e-commerce era, to the 2.0 social e-commerce era, and now to the interest e-commerce era of small video and live broadcast 3.0, Wanrong e-commerce has always stood at the forefront of the times.
In the first half of last year, after the rural e-town project in Shanxi Province landed in Hanxue, Wanrong County cultivated leading cadres like Peach Blossom Fairy Zhou Xiaoying on the one hand, and new farmers like Bajin on the other hand, making the Internet celebrity economy and anchor economy a bright color of Wanrong rural e-commerce. Peach Blossom Fairy Zhou Xiaoying's video account and Douyin account released more than 20 videos, with a cumulative number of views exceeding 1 million times; More than 30 live broadcasts brought goods, fan interaction exceeded 100,000 times, and more than 500,000 yuan of local agricultural products were sold.