New years are added, and spring is full of old mountains and rivers. China's automotive industry is forging ahead in struggle and change. In 2022, the passenger car market once again exceeded 20 million units, achieving a year-on-year increase. The penetration rate of new energy increased by 12.6 percentage points year-on-year to 27.6%, and the penetration rate of automotive intelligence exceeded 30%... In the change and unchanged development of the industry, the data truly records the achievements of different enterprises and shows the new pattern of different tracks. Starting from different dimensions of data such as sales, market capitalization, and proportion closely related to the industry, Sohu Auto launched the year-end plan "When the Change is in Progress - 2022 Automotive Industry Inventory" to review the wonderful performance of the entire industry in 2022.
This article is the fourth part of a series of planning, and the new energy transformation progress of TOP30 manufacturers is seen from the proportion of new energy sales of each manufacturer.
Produced by | Sohu Auto Car Cafe
In 2022, the new energy penetration rate of China's passenger car market will reach 27.6%, and the production and sales of new energy vehicles will reach 6.663 million units and 6.498 million units, respectively, an increase of about 1 times y/y. Correspondingly, the retail sales of conventional fuel vehicles reached 14.87 million units, down 13% year-on-year. New energy vehicles are becoming the largest increment in the passenger car market.
With the enrichment of the supply side, the new energy market pattern is changing, and PHEV models have become an important increment of independent brand new energy. In 2022, PHEV passenger cars will be sold at a cumulative total of 1.486 million units, maintaining a year-on-year growth rate of nearly 1.6 times. The market share of A- and A0-class models has increased, and the new energy sales structure has become increasingly reasonable.
The electrification transformation has entered the second half, and pure electric brands are accelerating their volume and seizing market share; Traditional businesses must also speed up the pace of turnaround to keep up with the times.
What is the transformation progress of the major players in the industry in 2022? Sohu Automobile counted the top 30 manufacturers in terms of sales, and saw that more pure electric companies began to rank among the top 30 manufacturers, and the gap between sales and traditional fuel vehicle manufacturers is narrowing; After summarizing the proportion of new energy sales in the total sales of enterprises, it is found that in addition to pure electric enterprises, 6 self-owned brand new energy accounts for more than 20%. Among the joint venture brands, the German brand New Energy began to stand out, and Japan and South Korea slowly started.
Among the top 30 sales manufacturers, 4 new energy sales are 100% Nezha and ideal are the first on the list
New forces are born as new energy enterprises, and for them, increasing sales and seizing market share is an important foundation for the survival of enterprises. In 2022, in addition to Tesla and Aian, which successfully ranked among the top 30 in sales in 2021, Nezha and Ideal also successfully made the list.
Tesla China became the highest sales manufacturer among pure electric companies with 710,900 units, and although the growth rate has slowed down, the market feedback on the recent price reduction of 30,000 orders in 3 days also proves Tesla's brand power. In 2022, the Model 3/Y will sell 256,000 and 455,000 units, respectively. The large-scale product strategy is not only the guarantee of its profits, but also the strength of its multiple price adjustments.
At the beginning of 2022, Musk stressed that there is no point in launching new products in 2022, but with the abundance of new energy products on the market, Tesla has obviously been affected to a certain extent in the second half of 2022, and the car pickup cycle has been greatly shortened, and there have been many price reductions. According to foreign media reports, Tesla will launch a new model in 2023, but it is unknown when it will be launched in China. Whether the minimalist product matrix can remain competitive is a challenge that Tesla will face.
GAC AION is a representative work of the new energy transformation of a large state-owned automobile group, and in 2022, AION more than doubled its sales by 271,000 units, becoming the highest sales independent pure electric manufacturer. Monthly sales gradually stabilized at 20,000 units, and cumulative sales of Aion S and Aion Y exceeded 100,000 units.
In terms of corporate structure, in September 2022, AION completed the shareholding reform and formally established GAC AION New Energy Automobile Co., Ltd., which will choose the opportunity to go public. In addition to enhancing its own vitality and introducing more development funds, Aion's reform also provides new ideas for the new energy transformation of other traditional large automobile groups.
After becoming the sales champion of this year's new force, Nezha joined the top 30 list of manufacturers' sales for the first time. In 2022, Nezha sold 152,000 units, a year-on-year increase of 118.3%. After accelerating since 2021, Nezha S and Nezha U-II will be launched in 2022 to improve the product price range and make efforts to brand upward.
In 2022, the A00-class car Nezha V will be the main sales model, with a year-on-year increase of 99.1% and sales of 99,000 units, accounting for 65.1% of Nezha sales. The higher-priced Nezha U saw the highest increase, up 154.7% y/y to 51,000 units. Nezha S delivered 1134 units in the first month.
For the growth of sales, Nezha Automobile CEO Daniel Zhang once said that Nezha's market is several times larger than NIO, and only 2-3 times its sales can be regarded as excellent. In this way, it is clear that the results in 2022 have not reached the Daniel Zhang goal.
Unlike Nezha's growth, the ideal product strategy has seen some changes in 2022, and sales have also fluctuated slightly. After nearly 3 years of relying on Ideal ONE to win the world, Ideal has accelerated the pace of products. In December, both L9 and L8 sold more than 10,000 units, helping Ideal to become the fastest brand among the new brands to achieve monthly deliveries of more than 20,000 units.
From the initial less optimistic range extension technical route and enterprise prospects, to the more and more outstanding achievements, the ideal product definition ability and the control of business rhythm are more and more recognized. In the long journey of car manufacturing, what kind of pure electric products will be brought by the ideal is the focus of the next stage of enterprise development.
6 self-owned brands accounted for more than 20% of new energy sales Geely New Energy accounted for a rapid increase
Judging from the performance of the new energy market in the past two years, the mainland's policy support for new energy vehicles for many years is bearing fruit, the growth of new energy sales is gradually shifting from policy-oriented to market-oriented, China's own brands are achieving curve overtaking with electrification transformation, and the new energy vehicle industry chain is gradually improving.
In 2022, BYD's sales volume will increase by more than 2 times year-on-year, and its cumulative sales will exceed 1.86 million units, including 946,000 hybrid models and 911,000 pure electric models. If Tesla is the "catfish" of the pure electric market, then BYD is undoubtedly the "pioneer" of the hybrid market.
In 2021, BYD accounted for 48% of PHEV sales in China to 577,000 units. The hot sales of BYD's DM models have allowed Chinese independent brands to see the potential of the PHEV market and have made efforts to PHEV. The abundance of supply has further increased the sales and growth rate of PHEVs, which is obviously more far-reaching than surpassing FAW-Volkswagen to become the sales champion.
SAIC-GM-Wuling's new energy sales accounted for 55.7%, and the proportion of new energy in total sales increased by 12 percentage points. However, compared with the growth rate of more than 1.7 times in 2021, the growth rate in 2022 will slow down significantly. Hongguang MINI only increased by 29.9% year-on-year.
The newly launched Baojun KIWI is also an A00-class car, which has sold 31,000 units in the past four months. At present, Wuling does not have a new energy model with a volume of more than 100,000 yuan, and when the penetration rate of new energy in various market segments gradually increases, how Wuling can achieve the upward attack is already an imminent problem.
Fengshen and JAC New Energy accounted for more than 40% and 30% respectively, proving that compared with the "elephant" turning, the "pony" seems to be more flexible and fast. Dongfeng Fengshen performed well in 2022, with total sales up 52.7% y/y to 184,000 units, of which 74,000 units were sold of the E70 new energy model.
Sihao's new energy transformation chooses to start from the A00-level market, and the E 10X has sold nearly 50,000 units, contributing nearly 1/3 of JAC sales, especially in the context of Jianghuai's overall sales growth of only 5.5%, new energy micro-vehicles have become the growth point of the entire Jianghuai automobile sales.
Although the proportion and growth rate of new energy in both are high, there is still a lot of room for improvement in terms of product structure and target market. For such enterprises with a small sales base, new energy is an opportunity for them to catch up.
SAIC Motor Motor Passenger Vehicle's share of new energy increased by 8 percentage points to 27.9%, and sales of new energy models increased by 41.4%. As a manufacturer with an early start in new energy transformation, its two major brands, MG and Roewe, have a total of 11 new energy models on sale. In 2022, the first global model, MG MULAN, will be launched globally, with sales of 38,000 units in the past four months, which is a remarkable performance. After the independence of the SkyFan brand, Roewe's electrification transformation did not stop, with a total of 4 BEVs and 2 PHEVs on sale, with a rich product matrix.
Although Geely is the last manufacturer with new energy sales accounting for more than 20%, its sales base is the largest among them. In 2022, Geely's sales of new energy models will increase by three times, and the proportion of new energy sales will increase by nearly 17 percentage points.
The rapid ramp-up benefited from the launch of a large number of models, of which Maple Leaf as a new battery replacement brand has a total of 3 new cars, Geometry and Lynk & Co have also launched new models, making Geely 8 new energy models in 2022, and a total of 23 new energy models on sale.
In terms of product structure, Extreme Krypton 001 is the highest-selling model and has gained success in the high-end new energy market. The Geometry brand has sold a total of 121,000 units, focusing on the mass market of about 100,000. Among the Geely brands, Emgrand L Hi· X sold 23,000 units, and Lynk & Co is upgrading its EM-P and EM-F models based on the full PHEV series.
After vigorously launching a series of new products, how to improve the life cycle of products so that they can continue to have a certain market and sales volume is not only a problem that Geely needs to face in promoting the transformation of new energy, but also a capability that Geely Auto needs to improve.
Chery, Changan New Energy sales doubled Great Wall New Energy sales fell slightly, but the proportion increased
Chery and Changan are the independent enterprises with outstanding results in 2022, with total sales increasing by 32.7% and 15.2% year-on-year, respectively, outperforming the general trend of the industry. New energy sales doubled, accounting for 8 and 11 percentage points of total sales, respectively.
But there is still room for improvement in terms of structure and brand. QQ Ice Cream and Chery eQ sold a total of 192,000 units, accounting for 86% of Chery's new energy sales. Among other new energy models, only Arrizo 5E has accumulated annual sales of more than 10,000. Compared with other independent brands, Chery's new energy model planning is slightly unclear, and which models and series will be prioritized for electrification have not yet formed a clear understanding in the market, which is not conducive to the adjustment of new energy sales structure.
Changan's new energy sales are also dominated by mini vehicles, with the cumulative sales of Benben EV and Changan Lumin vehicles reaching 169,000 units, accounting for 70% of Changan's total new energy sales. However, Changan's product plan and new energy brand are relatively clear, the UNI series has basically achieved hybridization, the first model of Deep Blue, SL03, has been sold by 33,000 units, and the high-end brand Avita 11 has begun to be delivered. How to get a piece of the high-end new energy market will be an important task for Changan New Energy in 2023.
Great Wall will undergo new energy product structure adjustment in 2022 and become the only independent brand among the top 30 sales manufacturers with declining new energy sales. After the sale of A00-class cars Ora White Cat and Black Cat was stopped at the beginning of the year due to cost problems, only one good cat achieved year-on-year growth. The sales of the new WEY brand 3 PHEV models, the Haval H6 PHEV, the Ballet Cat, and the Lightning Cat have not yet matched last year's sales.
However, Great Wall's exploration has opened the way for all manufacturers based on A00-class cars, and if manufacturers want to operate healthily for a long time, it is certainly impossible to overly rely on micro-cars that increase revenue without increasing profits. Judging from a series of recent actions, Great Wall is trying to make new breakthroughs through the PHEVIZATION of Haval and tanks.
In 2022, Hongqi will open the E-QM5, which was originally only TO B, to the C-end market, but the current sales of E-QM5 are still mainly concentrated in the travel market. On January 8, Hongqi released a new energy strategy, proposing All in New Energy, or will launch more new energy products for the C-end market.
It should be noted that in the data of the Passenger Association, GAC Trumpchi includes the sales of Aion and Hechuang, considering that the two have established independent companies, the data in the figure above only counts the sales of the Trumpchi brand. After dividing the two, Trumpchi will also start its own electrification transformation.
BMW, Volkswagen, Mercedes-Benz transformation has achieved initial results Toyota's "North-South" Toyota new energy sales fell year-on-year
Joint venture brands, which did not worry about sales in the era of fuel vehicles, have been slow to respond in the era of electrification. The proportion of new energy is lower than that of independent brands, on the one hand, due to the relatively slow pace of joint venture brand products, on the other hand, the sales base of joint venture brand fuel vehicles is large, and it is inevitable to need a process to achieve transformation.
Peugeot-Citroen Automobile, which has a relatively small sales base, has the highest proportion of new energy among the joint venture brands, with a cumulative sales of 21,000 units, accounting for 17.1% of total sales. Beverly ES600 and Versailles 1.6T AT PHEV two models have annual sales of more than 9,000 units, from the absolute volume, the new energy transformation of Peugeot-Citroen Automobile has just begun. Similarly, Volvo's proportion of new energy shows a similar phenomenon, with limited absolute quantities and relatively high quantities.
In terms of sales volume and proportion, BMW Brilliance is at the forefront of the new energy transformation of the joint venture brand. Among the models on sale, there are two BEVs and two PHEVs, three of which sold more than 10,000 units a year, accounting for 63,000 units, accounting for 9.5% of total sales. With the increase of BMW's equity and the release of more new energy products, BMW's new energy transformation in China will further accelerate.
Beijing Benz's proportion of new energy increased slightly by 4 percentage points. In 2022, EQA, EQB, and EQE will be delivered, and the Mercedes-Benz new energy product matrix will be enriched, but the highest sales volume is the PHEV model Mercedes-Benz E350eL, with a total of 23,000 units delivered throughout the year. In 2022, the L3 autonomous driving models responsible by manufacturers will begin to be launched in Europe and the United States, which shows that although the sales of independent brands are leading at this stage, the technical capabilities of traditional car companies in the era of intelligent electrification cannot be underestimated.
Nanbei Volkswagen is the largest NEV manufacturer among the joint venture brands, and the ID. series doubled to 143,000 units. However, the sales of PHEVs such as Tanyue GTE and Tiguan 1.4T PHEV declined year-on-year, resulting in a small increase in the proportion of new energy in total sales compared with the same period. When Obermu replaces Diess, whether Volkswagen will pay more attention to PHEV models will affect the speed of transformation in the Chinese market.
The electrification of American brands has also gradually landed, and SAIC-GM's first flagship SUV based on the pure electric Autoterna platform, LYRIQ, delivered 2,538 units in three months, and its new energy sales were still the Micro Blue 6, which has been on the market for more than three years, with a year-on-year increase of 70% and sales of 39,000 units.
Changan Ford's new energy sales were less than 7,000 units, but the year-on-year surge was mainly due to the release of two new models, the Lincoln Adventurer PHEV and the Mustang Mach-E. As two old American brands, GM and Ford's first blockbuster new energy model are slightly unsatisfactory in the Chinese market.
The proportion of new energy of Japanese brands is at a low level, and the sales volume and proportion of new energy of Dongfeng Nissan are relatively not low, but its sales mainly come from the Venucia D60 EV for the travel market, and the blockbuster pure electric model ARIYA only sold 1333 units, and the electrification of the Nissan brand is slightly slow.
Honda's determination to transform to electrification is relatively firmer. After the Dongfeng Honda and Guangqi Honda e:N series were launched after several twists and turns, the annual sales were less than 10,000 units. In addition to products, channel operation capabilities are equally important, and in 2022, Guangqi Honda's Haoying PHEV increased year-on-year, while Dongfeng Honda's CR-V PHEV decreased year-on-year. As the pioneer of the 4S store model, how to improve channel capabilities in the era of electrification is also a change that joint venture brands must face.
Toyota's electrification performance has regressed slightly, as sales of the original PHEV models all fell year-on-year, while sales of the newly launched bZ4X were flat, and the sales and proportion of new energy sales of FAW Toyota and GAC Toyota declined. Toyota has been criticized for "forced electrification" many times, objectively speaking, Akio Toyoda has only said many times that pure electric is not the only path for new energy vehicles. Whether "forced" or not, Toyota should show the strength of the world's number one car company to do every step of the transformation.
Only the Korean system is slower than the Japanese system. Yueda Kia and Hyundai also experienced a decline in new energy sales and proportions. In 2022, Hyundai's global sales will boom and may become the third in the world. To some extent, the performance in the Chinese market also reflects the neglect of the Chinese market.
The transition period is a challenging window, and through industry data, we see that most companies have made rapid progress in 2022, but dismantling their sales structure also shows that many companies rely heavily on microcars with thin margins. While the volume has increased significantly, the further improvement of the sales structure may be the development direction of the new energy market in 2023.