For the young user groups of the post-90s and even post-00s, their car selection criteria may be very strict. First of all, the appearance must be outstanding, the power must meet the standard, the more advanced the intelligent system, the better, and the budget should not be too high. In this way, a large number of models were kicked out of the wishlist before they appeared. What kind of car can meet the tastes and needs of Gen Z?
The new car Jietu Dasheng, which will be officially launched in the third quarter of this year, is such an A-class SUV created for young people. It is understood that the model has attracted countless praise and expectations as soon as it was released, and as of July 20, small orders have reached 30,270 units. What's so good about this new car? How does it capture the hearts of young people? Let's take you to find out today.
Cool mech style, built for young people
In the era of appearance, "handsome" has become a solid hard power. Instead of following the traditional appearance of the family, Jietu Dasheng subversively adopts a design language that is more in line with the hearts of young people, and carries out a very ingenious new interpretation of the appearance, realizing the innovative expression of future science and technology and avant-garde mechanical aesthetics.
From the positive point of view, the impression of Di from the Great Saint is that he is young and fearless and full of hard work. The combination of mechanical DRL and headlamps adopts a split layout, and the slightly raised corners of the eyes highlight the unique pride of young people, and are cleverly integrated with the grille to visually maximize the width of the body. Each car has its own temperament, and the body of Dasheng 4590mm*1900mm*1685mm is slender, like a young man. The new car also adopts a panoramic sky design, which has a super lighting area of 0.83 square meters over 75 inches, ensuring a transparent and bright seating space while also raising the sense of luxury of the vehicle.
The side of the body adopts a two-section shoulder line design, and the full shape is silky and smooth, forming a natural mirror light and shadow. The new car is also equipped with an intelligent invisible induction handle, which reduces wind noise and wind resistance while improving the integrity of the design, so the carefully carved fluid sculpture surface, if combined with the traditional door handle, it is too tyrannical. Looking down, under the sharp line of the side of the Great Saint, the R20 cutting sports wheel hub is about to come out, making the sporty temperament of the new car at a glance, domineering, very suitable for young people to show their desire to express themselves.
Coming to the rear of the vehicle, its shape echoes the front of the car, and the classic elements are once again integrated with the sense of future technology. The pixelated high brake lights complement the Halberd digital taillights, plus four exhaust outlets and mech spoilers to create a full combat atmosphere.
Kunpeng's power is surging performance, and the fighting passion is indomitable
The powertrain can be said to be the heart of a car, which shows its importance. It is understood that as the first model under the "Kunlun" architecture, Jietu Dasheng not only provides a fuel version equipped with 1.5TCI and 1.6TD engines, but also launches a PHEV version equipped with Kunpeng Power's 1.5T-DHT super hybrid technology, which can switch between a variety of complex road conditions at will. Young people yearn for romance, a trip that is just going? The perfect journey is not a dream. Not to mention in this era of rising oil prices, wouldn't it be nice to enjoy low fuel consumption and long battery life?
Every young person has a racing dream. After a busy day's work, I returned to the car and turned on the music, "It's been a long day without you my friend", and the lossless sound quality "See You Again" sounded in my ears. On the empty avenue after work, holding a multi-functional dynamic steering wheel, a long time away from a fast and furious? Don't hesitate, press the "SPORT" button on the steering wheel, the "Fight Mode" of the Jetway Dasheng will be activated instantly, and the scenery speeding outside the window will become a footnote of the speeding Zui, feeling the blood in the movement and rhythm. Accompanied by the roar of the supercar-level exhaust wave, the sports instrument screen and ambient lights are automatically switched, plus the speed, G value, vehicle speed, pressure value and other data displayed on the central control screen make you feel like you are in a professional track.
With the blessing of "Zui Strong Brain", the intelligent cockpit will always be young
According to the "Youth Blue Book: Report on the Internet Use of Minors in China", the Internet penetration rate of minors in China has reached 99.2%, and the proportion of people aged 10 and under who have started to access the Internet has reached 78%. As the indigenous people of the Internet world, young people are more dependent on smart interconnection, and the same is true for the automotive industry. As a model specially created by Jetu Motors for young people, JIT Daisheng is committed to building a new world of driving and riding that is constantly evolving, and has become a new trend leading the intelligent development of the automotive industry.
The core of intelligent evolution is inseparable from the "Zui strong brain" of the Great Sage. Thanks to the powerful computing power of the third-generation Qualcomm Snapdragon octa-core chip, Jietu Dasheng can easily realize HMI multi-task interaction, which is very smooth in actual use, which consumers can absolutely rest assured. Human-vehicle interaction is the direct contact between the owner and the vehicle, and the excellent system can directly improve the user experience of the entire cockpit. Full voice control, super ID senseless login, understand what you think and think what you need, seamlessly connect virtual and reality, and greatly improve the user's driving experience. The new car also supports the global upgrade of OTA vehicles, and the full functions continue to iterate, so as to maintain a young and good state.
The interior of Dasheng adopts a new platform design, so it is more intelligent and integrated, and the control area is basically invisible to other physical buttons except for the start button and emergency light switch. When you enter the cockpit, you can see three interconnected screens composed of a 15.6-inch floating intelligent screen, a sports instrument display and a HUD head-up display system, which enhances the overall sense of interior and broadens the driver's vision. The door internal test is also equipped with a dual-door perception surround digital display screen, which intimately prompts PM2.5 concentration and temperature inside and outside the car. What does the real future technology look like? I think it must be heartwarming and human-oriented, and that's what it should be.
In terms of software, the new car will be deeply integrated with the Tencent ecosystem, including more than 20 kinds of APP and small scene applications, and any needs on the road can only be imagined and cannot be solved. As a navigation system with high frequency when traveling, Jietu Dasheng is also equipped with Beidou and GPS dual-mode positioning, as well as three mainstream maps, AutoNavi, Tencent, and Baidu, which are enough to meet the usage habits of different users. Some people say that the 21st century is an era of openness and sharing. Which restaurant to scrub in the evening? Is the new movie good? Young people's choice is often to click on the mobile phone to see what others say, but in the car, you only need to say what you need, and Jietu Dasheng will automatically search for nearby restaurants and cinemas for you. And what about travel? Here we have to mention the well-received co-creation travel strategy "Shortcut Road Book", which will also grow and update with users together with Dasheng. Such a magnificent river and mountain, walking through it together is more meaningful, isn't it?
epilogue
Since 2018, JITU Auto has overcome difficulties along the way, and the cumulative sales of its models have reached 550,000+ in the past four years. As the first product under the "Kunlun" framework, Jietu Dasheng has undertaken the important task of opening up the young market and breaking the circle of the brand. It is understood that the car will be launched in the third quarter of this year, and the expected price range of the fuel version and the hybrid version is 10-150,000 yuan and 15-180,000 yuan respectively. We have reason to believe that Dasheng will definitely rewrite the existing pattern of the domestic A-class SUV market, let's wait and see.