Starting from Medvedev's passion for video games, the logo of the new signature collection is inspired by the button symbols on the gamepad, combined with the letters in Daniel's name. The gamepad-style alphabetical ordering creates a dynamic joint logo that fits Medvedev's personality on and off the field.
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Like the all-round and multi-faceted crocodile, Daniel Medvedev always shows his surprise. His leadership and innate charisma add to his sporting legend. Confident and motivated, he dares to cross borders and dare to experiment, stepping into different fields with a bold and challenging spirit, including his beloved field of video games. Medvedev, the new king of tennis, whether he sweats in the field in reality or concentrates on the game dimension, always has a dazzling performance and has repeatedly won with surprising moves.
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DANIIL MEDVEDEV SAID: "LACOSTE IS HONORED TO CREATE A NEW LOGO FOR THIS SIGNATURE COLLECTION. This is my first signature collection! It is also the result of a collaborative collaboration with the LACOSTE creative team. The logo perfectly captures my passion: the circled tennis ball is reminiscent of tennis and video games. I hope this personalized logo will help me succeed in the 2023 season. Of course, this will inevitably bring some pressure at the same time, but I am ambitious and very confident that I can achieve better results this season with the new bespoke shirt! ”
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The new original logo will be unveiled during the first Australian Open tournament, with Daniel Medvedev wearing a joint POLO shirt, T-shirt and hat. In addition, to mark this new chapter of cooperation, Medvedev will use a racket decorated with a personalized logo logo in the first match of the 2023 Australian Open.
LACOSTE's new Daniel Medvedev signature collection is now available in LACOSTE stores, LACOSTE WeChat official mini program store, Tmall official flagship store, Douyin flagship store and JD.com flagship store.