Beijing News Shell Financial News (Reporter Cheng Zijiao) On January 17, Jingdong Group released the 2023 New Year congratulatory letter to employees. The letter mentioned that in 2022, for JD.com, it has not only experienced the pressure of material supply in Shanghai, Beijing, Chongqing and other places to fight the epidemic, but also played the efficiency of new physical enterprises in the "responsible supply chain" to help the manufacturing industry represented by the home appliance industry, a large number of small and medium-sized enterprises and small and micro businesses, and farmers in remote areas to open up markets, reduce costs, improve efficiency, and obtain benefits under huge operating pressure.
JD.com said in its congratulatory letter that JD.com has added 280,000 employees in the three years since the epidemic, and now the total number of employees in the company has exceeded 540,000, and behind the 540,000 employees is the livelihood of 540,000 families. Jingdong said that to let the employees who work hard for the enterprise live a more dignified work and life, better than business success, the company will continue to improve the income level and welfare protection of all logistics, customer service and other grassroots employees, even if the company bears some cost pressure in the short term, as long as conditions permit, it is necessary to give them the best treatment, so that they have no worries.
2023 is also the twentieth year of JD.com's entrepreneurship, looking back on the past two decades, JD.com almost started from scratch, challenged the impossible again and again, and broke out of the desperate situation again and again, relying not on profound theories, relying on the optimization of cost and efficiency, to create the most extreme products, prices and services. This simplest business idea has also been the driving force behind the survival of the fittest in global business for hundreds of years. In the future, the development of any business of JD.com must bring better experience to customers, and must optimize costs and efficiency for industry partners.
The following is the full text of the congratulatory letter:
Do practical, worthwhile, long-term things for the next twenty years
Dear JD colleagues,
In a few days, we will usher in the Lunar New Year. I wish everyone a happy Chinese New Year, good health and happy family!
At this moment, there are still tens of thousands of colleagues who are sticking to the front line of ensuring the lights of thousands of homes, and even many people cannot spend with their families during the Spring Festival, it is precisely because of your efforts that hundreds of millions of Jingdong New Year goods are delivered from factories and fields to thousands of households, so that Jingdong will adhere to the promise of "Spring Festival delivery" to the eleventh year. These employees who are fighting on the front line of logistics and customer service will always be the most lovely and respectable people in Jingdong! It is the brightest business card of JD.com!
At present, the threat of virus infection has not completely dissipated, everyone must pay attention to personal protection, the company will also provide colleagues who stick to the front line and celebrate the New Year in place with welfare subsidies and complete protection higher than the national legal standards.
The past year has been very difficult, and we have encountered many challenges in the industry environment and operation. At the most urgent time of epidemic prevention and control, we are under great pressure and have mobilized all the forces that can be mobilized to ensure the lives of residents. In order to support the anti-epidemic supply of Shanghai, Beijing and Chongqing, we have mobilized tens of thousands of front-line employees from more than a dozen provinces and cities across the country to provide long-distance support, in addition to the existing road transportation routes, we have organized charter flights, full freighter aircraft, sea lines, railway containers and other channels to stabilize transportation capacity and ensure that the supply of materials does not increase in price and can be delivered. We coordinated upstream and downstream to ensure the stable supply and price of drugs and epidemic prevention materials, cooperated with relevant departments to provide targeted supply of epidemic prevention materials for more than 20 provinces and cities across the country, tens of thousands of doctors alleviated the pressure of offline hospital medical resources through online consultations, and cooperated with more than 100 regional governments and media to launch an official online medical service platform. In the first half of the year alone, JD.com has invested a total of 2 billion yuan in supporting anti-epidemic supply in Shanghai, Beijing and other parts of the country, and merchants have reduced fees. In this decisive battle against the epidemic and guarantee, every Jingdong person is fully committed and thanks to all brothers for their efforts.
In the past year, JD.com's retail, technology, logistics, health and other businesses continued to maintain high-quality development. Under the influence of various external uncertainties such as the epidemic, many brands and merchants are also under great operating pressure, and the more at this time, the more they must give profits to partners in accordance with the "Three Mao Five Theory". The rise and fall of the industry has warned us again and again that without a symbiotic industrial ecology, we cannot survive any economic cycle. Every penny JD earns should come from creating greater value for its partners. In the past decade, JD.com has gone from breaking the old business model of home appliance sales channels to promoting the industry to get rid of homogeneous competition and achieve innovation leadership, relying on the ability to help China's home appliance industry expand a wider and multi-level consumer market and reduce the cost of sales channels; Optimize the profit distribution of the industrial chain and raise the profits of home appliance enterprises; Through in-depth insight into consumer demand, product innovation iteration is faster. We work hand in hand with the home appliance industry to not only make Chinese consumers affordable, but also to promote the competitiveness of Chinese home appliances in the global market.
Among our partners, there are both super large enterprises, more small and medium-sized enterprises and small and micro merchants. We want to do everything we can to make those small factories that do not have the funds to promote digitalization, those farmers who cannot sell prices due to poor logistics, and those husband and wife shops that rely on small profits to make a living, can also use JD.com's nationwide cargo network, warehouse network and cloud network capabilities to expand sales, serve their customers well, and let them better survive and develop. From this year, our three-party stores will also be fully open to individuals, and we must devote more resources to help them, so that these self-employed people can become the spark of economic development.
Over the past year or so, JD.com has implemented the goal of helping rural revitalization one by one. It took us 22 months to drive the rural areas to achieve an output value of more than 620 billion yuan, kiwifruit from Guizhou, coffee from Yunnan, prunes from Xinjiang, yellow croaker from Fujian, and running pigs from Heilongjiang... These agricultural products come out of the mountains through JD.com's supply chain, which can not only sell the brand at a good price, but also allow farmers to have a real income, and consumers can buy satisfactory products. In China's most extensive counties, townships and rural areas, there is a large number of skilled, ambitious and motivated young people who can create greater value for the local area as long as JD.com can send supply chain technology and services over.
2023 is the twentieth year of JD.com's entrepreneurship. Twenty years ago, in the face of the sudden SARS epidemic, we made an accurate prediction of the industry trend, that is, Internet technology will bring about major changes in the cost, efficiency and experience optimization of traditional supply chains. Almost starting from scratch, JD.com challenges the impossible again and again, and breaks out of the desperate situation again and again, relying not on advanced theories, but on the optimization of cost and efficiency to create the most extreme products, prices and services. This simplest business idea has also been the driving force behind the survival of the fittest in global business for hundreds of years.
Just as we did twenty years ago and dare not imagine today, it is difficult to imagine what kind of changes JD.com will have in the next twenty years, but it is certain that our business philosophy around cost, efficiency, and products, prices, and services will not change. At the beginning of last year, we clearly proposed to focus on our core business, focusing our limited resources on better improving customer experience and optimizing cost and efficiency. In the future, the development of any business of JD.com must bring better experience to customers, and must optimize costs and efficiency for industry partners.
And to do that, the core is our team. In 2023, the company will continue to take the Big Boss management system as the core and strengthen team building with talents, organizations, mechanisms and culture as the starting point. The company selects and uses outstanding talents through more scientific and effective evaluation methods; Continuously increase the efforts to cultivate outstanding young people, so that young people with dreams can continue to surpass in Jingdong and achieve rapid growth. We must unswervingly promote the improvement of organizational efficiency, create a flexible and agile organizational model, and better adapt to the development of business, and the cost, efficiency and experience we pursue will inevitably change from quantity to quality! At the same time, it is necessary to continue to explore and deepen the supporting mechanism of Big Boss's responsibilities and rights, so that the brothers who are really good and have done things have better returns.
Jingdong's culture is very special, both international top scientific research scholars, as well as simple and diligent front-line employees, their experience and cultural levels are different, our corporate culture should adhere to people-oriented, to respect talents at all levels, especially to let front-line grassroots employees have a dignified work and life. We advocate that JD Logistics should create a blue-collar culture, which requires the management of JD Logistics not to stand on the stage in a suit to talk about culture, but to go deep into the grassroots and find and solve problems in the process of mingling with grassroots employees, in order to win the deep recognition of front-line grassroots employees.
Our pursuit of business success is to make the enterprise valuable to the society, but first of all, we must let the employees who work hard for the enterprise live a more dignified work and life! Otherwise, the success of the business and the company's stock price do not mean anything!
At JD.com, 80% of front-line employees come out of the countryside and work hard every day to make a good life for their families. Now the total number of employees of JD.com has exceeded 540,000, in the three years of the epidemic, the number of employees of JD.com has increased by 280,000, and behind the 540,000 brothers is the livelihood of 540,000 families. Now, not only in big cities such as Beijing, Shanghai and Shenzhen, many of our couriers in the northeast and northwest provinces can earn more than 10,000 yuan a month, and their income is enough to support a family's livelihood. Next, the company will continue to improve the welfare of all logistics, customer service and other grassroots employees, even if the company bears some cost pressure in the short term, as long as the conditions permit, it will give them the best treatment! Let them have no worries!
Twenty years of entrepreneurship road is our all the way, it is precisely because we firmly do practical, valuable things, long-term things, blaze a new type of entity enterprise high-quality development road, so that we have achieved a little achievement today. At this time, everyone should remain calm, keep their original intention, and keep the value creation for customers, the industry and society in mind and implement it into action.
Let us cheer up and greet the next twenty years with the fullest spirit and positive attitude!
JD.com
January 17, 2023
Edited by Wang Jinyu Proofread by Chen Diyan