If you were asked to summarize the performance of the machine circle in the past 3 years in one word, which would the partner use?
Xiaolei's words, without hesitation to use the four words "Jiang Lang talent", the innovation of mobile phones has fallen into a bottleneck.
Hardware configuration is similar to each manufacturer, processor, screen and fast charging technology, etc., I also have what you have.
Except for the different brand shapes, everything else is the same.
But for the evaluation content of technology products, it is gradually interesting, such as some B station UP owners that Xiaolei pays attention to, the whole work is more and more, and the brain hole can be played one by one.
A few days ago, Station B selected the top 100 UP masters, including many UP masters in the science and technology zone. For example, "soda baka", "big tanuki checheri" and so on.
Especially the "big tanuki Checheri", playing the mediocre assessment out of flowers, the girl with a soft and cute appearance can also be a hardcore knowledge boss.
Her video copywriting is lively and jumpy, from games, controllers, monitors, speakers, products that can be evaluated are varied, and from time to time there will be bands and hot terriers, Xiaolei is always happy to finish the evaluation.
As the saying goes, gold always shines, and the big tanuki Checheri won the 2022 Top 100 UP of Station B at the award ceremony the day before yesterday with his distinctive personal style works this year.
This year's B Station Top 100 UP Master has been held for the fifth year. The selection criteria continued last year's "professionalism, influence and innovation".
These three concepts are well understood:
"Professionalism" means that the work is full of professionalism and can be a representative in the same type of content;
"Impact" means that the work has received positive energy during the year and has a wide community influence;
"Innovation" is to break the old way of thinking and try new creative methods from a new perspective.
Xiaolei found that this year is obviously different from the previous Top 100, and most of the Top 100 UP in 2022 are new faces, and some are even newcomers who have just risen.
After counting carefully, there are 64 UP masters who are newcomers and have never won the top 100 before.
The emerging technology UP masters such as "Soda baka" and "FoFTG" that Xiaolei pays attention to have won the title of the first 100 UP masters this year.
I have to sigh that the development of the science and technology zone in the past two years is really strong, there are many potential newcomers, there are old 100 people who continue to output high-quality works in the front, and there are crazy outputs of new people in the inner roll, and it is difficult for the science and technology zone not to be lively.
That's why there is a meme of "just XXXX powder to dry out millions of powder UP".
As everyone knows, the top 100 UP owners have formed a mature business model because of their excellent videos and large number of fans, and their sources of income are still very stable.
This year, the top 100 also specially awarded the "Annual Trend Influence" award to the UP owners who created high-quality commercial order content, including "Sword Sister-in-law", "Speed Partner", "Mr", "Plastic Fork FOKU", "Film and Television Hurricane", "Parrot Pear", their business order video not only has the recognition of the brand owner, but also does not affect the video quality because of the business order, many viewers gave a one-click three-in-a-row.
While writing the UP master of station B, Xiaolei also chatted with the UP owner of some science and technology zones this time. They don't have hundreds of them, but they have explored some directions in content creation and commercialization.
For example, tens of thousands of fans can receive 500,000 business orders for newcomers "technology experience school", and their own digital brands live broadcast on station B live broadcast "game power VGN", the main entrepreneurial UP master who directly dominates the list on Double 11.
The UP main "technology experience school" who received a commercial order with only 10,000 fans was quite emotional, although the first commercial order does not seem to be high in price now, but it directly received 7 million views after the release, which really allowed the brand to pick up the treasure.
The UP main "technology experience school" has only 77,000 fans, which can barely be regarded as the tail UP master at station B. But last year, the revenue of commercial orders exceeded 500,000 yuan.
Relying on the experience of self-media and the love of digital products, the late father and the evening mother formed a "science and technology experience school", and men and women are not tired of working together~
Although the late mother is responsible for the appearance, the testing, writing and experience of the product behind it are actually completed by two people.
The main evaluation includes mobile phone imaging, smart home and other products, mobile phone is a common digital interest of the couple, and the choice of smart home is a bit of a start.
Nowadays, more and more people hope to improve their home life experience through digital products, but smart homes not only have many categories, but many products are only available online and offline, and consumers are dazzled and do not know which one is suitable for them.
In addition, station B pays attention to this kind of smart home, there will be more male users, many of them have children at home, stable income, and strong purchasing power.
So, the late mother decided to experience and evaluate the smart home from the perspective of "a mother", and the product experience was broken and kneaded to explain, and this wave of fan positioning was indeed accurate.
In addition to clear audience positioning, "technology experience" is also very concerned about video production.
There is a wave of product parameter comparison in the video, but the UP master does not spend a lot of space to explain the advanced principle like some hardcore parties, because it is not necessary for ordinary consumers.
The UP master will thoroughly study the principle, use method, etc., and then explain it to fans in the way of "speaking human words", and fans will naturally understand in seconds after reading it.
And the shooting style of the UP master is also very exquisite, the tone of the video is basically a light-colored home environment, plus the combination of the late mother's parameter experience in front of the camera, summarized in four words: comfortable to watch~
Made his own channel into a "smart home encyclopedia".
With its insight into the pain points of young people and excellent works, the "Science and Technology Experience School" received a business order on the B-station fireworks platform when the number of fans just exceeded 10,000. At that time, Wandad just hung up an offer according to his fan volume, but he didn't expect that soon after, he received the first business order from the platform. Moreover, this first time Cha Fan was also rated by Station B as one of the best business orders of the week.
In the following months, the "technology experience school" received more and more business orders, and each month was more than four orders.
Although the evaluation process and the production of videos are a little tired, the late father and mother also said that when the UP owner can have both fan recognition and commercial income, the process is still very happy.
Xiao Lei checked the data, and with the support of the B station fireworks platform, the "science and technology experience school" received 24 business orders on the platform when it was still 60,000 fans.
Good guy, he made more than 500,000 yuan a year, let's really admire it.
"Game Power VGN" is also the UP master that Xiaolei often pays attention to, focusing on game information, strategy explanations, funny video highlights and related product experiences.
The video content has both hardcore game knowledge, as well as memes and jokes, and brothers and sisters who like to play games naturally love to chase it.
So the question is, how should the game UP owner eat properly?
The game is the developer's, and the equipment that plays the game is the player's, so the UP master: game power VGN has put its commercial attention on the field of computers and accessories, opening up another route for the game UP to make money.
At the beginning, "Game Power VGN" was also in the business of operating assembly machines, and during this time, many fans also reported that there was a demand for purchases.
As a professional UP owner, it is indeed more reassuring to provide purchase advice to fans through professional knowledge, and to sell assembly machine fans through their own channels.
However, to answer questions with so many fans, the workload is not small, so "Game Power VGN" found another way, and after learning that the live broadcast of the B station was tested, it took the initiative to participate.
Fans have any purchase needs and budget, you can send comments and inquiries in the live broadcast room, and the UP owner can also recommend the machine to bring goods according to the actual situation, which is efficient and convenient.
After many live broadcasts, "Game Power VGN" slowly figured out the direction and chose to start with the keyboard and mouse to make the self-developed brand "VGN".
At this time, the B station made efforts to live broadcast goods, launched the "live broadcast goods" shopping label, and the platform and live broadcast room also supported the addition and display of Taobao, Jingdong, membership shopping, personalized dressing, digital collections and other goods, breaking through the barriers between live broadcast platforms and e-commerce platforms.
Viewers can jump to the product page through the entrance of the live broadcast room to buy their favorite goods, and the experience is more convenient.
"Game Power VGN" took advantage of this wave and participated in this year's Jingdong Double 11 with its self-developed brand "VGN".
At once, the self-brand "VGN" was dried to the current three in the keyboard and mouse subdivision, and it was ranked alongside giants such as Logitech and Razer.
In the Jingdong ranking "200-630 keyboard ranking", the top five are all "VGN" keyboard and mouse.
It can be seen that with the support of station B for live streaming goods, every small brand has the possibility of rising, and every UP owner can feed himself through live streaming to meet the needs of fans.
The above two UP masters, one relies on the B station fireworks platform to receive business orders, and the other relies on the B station live broadcast to arrive at the meal.
Although they choose different routes, as far as Xiaolei is concerned, they actually have a lot in common.
For example, they all have a heart to do a good job, and each video is a polished boutique.
They all care about the opinions of their fans, take the initiative to understand their pain points, and listen to their needs.
With this enthusiasm for fans and works, solid professional knowledge, even if there are only tens of thousands of fans, they can get a lot of income with the support of Station B.
The two UP masters who have been exemplified by Xiaolei believe that the friends can clearly feel it.
The reason why Station B can continue to give birth to one after another top 100 newcomers and one after another circle-breaking creators is inseparable from the strong support and encouragement of the waist and tail UP master.
The continuous income has stimulated the enthusiasm of UP main creation, and under the virtuous circle, it has created a technology zone where good content is frequently produced and brands are pouring in.
UP owners achieve personal value through video creation and get income, and viewers watch wonderful and interesting videos every day, and the platform ecology is becoming healthier and more perfect, gradually forming a benign development of the content ecology.
Finally, Xiaolei also hopes that the top 100 UP owners of station B can continue to do so, so that more excellent creators can shine and the audience can also see more wonderful videos!