#天南地北大拜年 #
Never before has a domestic fashion design brand been frequently featured by a number of domestic and foreign celebrities in such a short period of time. Xinya wore it to sing and dance in the MV, and Dua Lipa wore it to the cover of Rolling Stone Magazine. Jolin Tsai, Chunxia, Du Juan, Lisa, Ouyang Nana, Bai Jingting, and Wang Hedi have all worn its designs and broken into the public's field of vision... In just two years, the fashion trend it set off took the world by storm. But then bigger doubts followed: edge-scraping, nudity, eroticism, even pornography... The public discussion of it has been extended from "body shame" to "freedom to dress", but perhaps no one can deny that the stretch-knit fabric wrapped in pearl threads will be so memorable after being put on.
The popular million-strong Internet celebrity @1saye probably wouldn't have thought of it. Just because she posted the following set of pictures on the Little Red Book, she was scolded for being the first in the hot search.
Some people think she is wearing too revealing clothes. Someone attacked the figure of the blogger for no reason, "daring to put on it without anything." What's more, he accused her of playing on the sidelines. However, some sisters began to @1saye after watching it: "1saye can wear whatever she wants" "Girls dress freely, should not be defined" So, a mediocre photo note instantly evolved into a war of words on the Internet about girls' "freedom to dress".
Although she closed the background comments because of the abuse, @1saye gave her own response to this "dressing turmoil", sincerely and frankly:
But you might have a hard time believing it. The dress that made @1saye scolded for wearing it was the work of an emerging Chinese fashion designer. The light, close-fitting stretch-knit fabric and irregular cutout cut bring a strong visual impact. So you may not be familiar with what the brand is called, but you must wonder: where exactly have you seen its design? And this is the key to RUI's repeated appearance. Fashion InsGirl, like 33
Popular
Open Xiaohongshu and search for the keywords "ragged", "layered" and "Rui Zhou". You will find that in the area of "niche fashion brand wear", it is the design of RUI that is particularly favored by beautiful, sassy and spicy girls.
● Source: Little Red Book @Yu Fei @FleeFlesh @mirage25 @yuuuucai
But in fact, the popularity of RUI, a domestic fashion brand, was first abroad. It is the cool spicy singing suit that Xinya wore when she sang and danced barefoot in the "I'm Not Cool" MV -
It's also Dua Lipa's first choice when she appears on the cover of Rolling Stone magazine.
It's more than that.
Thailand's first god Mai Davika, Kiko Mizuhara, Lisa, Jolin Tsai, Cuckoo, Ouyang Nana and other well-known actresses at home and abroad must wear it to major fashion magazines even if they collide.
Mai Davika
Highly skin-friendly knitting, large areas of nudity, irregular cutouts and contrasting clash tones have become RUI's most unique design logo, and in an instant, the brand's clothes have set off an unstoppable fashion trend around the world. Some time ago, the "Wang Hedi same style" black knitted sleeve that exploded on Little Red Book was also designed by its family.
But RUI's popularity is not simply because of the world's major celebrity idols spontaneously acting as "living billboards" for it. RUI's brand founder Zhou Rui was born in Hunan in 1994. After graduating from Kiyomi Fashion Design, she went to Parsons, a prestigious design school in New York, to study Fashion Design and Society, and obtained a master's degree in 2018.
After graduation, Zhou Rui did not intern at a big-name fashion company like other designers, but chose to create his own eponymous brand: RUI. Because of the unique design style, the "fledgling" Zhou Rui quickly became famous in the fashion industry. In particular, Zhou Rui was also the first Chinese designer in history to be shortlisted for the LVMH Prize finalist, and eventually won the Karl Lagerfeld Prize Jury Special Award.
For example, Matthew Williams, Givenchy's current design director, Balenciaga Demna Gvasalia and others are representatives of outstanding designers who have successfully reached the finals of this award in the past. Although many Chinese designer brands have received attention from the LVMH Prize before, they all ended up in the semi-finals. So when Zhou Rui, who was not even prepared for the acceptance speech, heard her name at the award ceremony, she was so excited that she said: I'm from China (I'm from China). In just two years, with stars such as Xinya and Dua Lipa, as well as reports from well-known magazines such as Vogue and GQ, and the LVMH Prize finalist qualification to endorse its design language, RUI's clothing design has rapidly become popular around the world.
● Xinya wears RUI to shoot the new album look
At this point, more people began to want to understand: what is the real thing that RUI wants to express on the whole network? What kind of magic does it have?
Inspire and express
In Zhou Rui's eyes, clothing is "the second skin of the human body".
When it comes to the original inspiration, she doesn't deny that she was influenced by "Body Consciousness" at the time. Especially in East Asian cultures, this "shame" caused by physical nudity is more pronounced. Between fabric and body, privacy and public, Zhou Rui has always tried to think about the complex contradiction between the two through the design of clothing.
However, RUI's blurred line of not knowing whether it is underwear or fashion has caused a lot of controversy for Zhou Rui. "Why do you have to make such erotic clothes" "Lu is all exposed, why do you have to cover up" "This is fashion?" Or erotic lingerie? To the above questions, Zhou Rui also has her own firm answer: "I don't think there is any need to discuss whether RUI's skin exposure is related to sexiness, can I only think of sex when I see this?" ”
Just as when it comes to women, it is natural to think of feminism, and then think of women's rights, but in Zhou Rui's view, she never "worries about giving new words". The light and extremely stretchy knitted fabric, the irregular hole design is connected by pearls, all the design language, in fact, silently tells what Zhou Rui really wants to express, that is, although slender, fragile, but extremely powerful beauty feeling.
● Cuckoo
"There are some brands that emphasize building a 'more perfect self', emphasizing 'grooming', emphasizing becoming 'right'. For example, shoulder pads or waist designs. My definition of Power Women may be different from them, they think that powerful people should look sharp, strong, and unapproachable," Zhou said. On the contrary, even if RUI's clothes look avant-garde or even exaggerated, as long as "after putting it on, you will feel that it is gentle, it is expressing your skin, your body, yourself, expressing that you should love yourself and the people around you."
As an experiencer and observer, Zhou Rui was first inspired by her intimate relationship with three women, her sister and mother, and expressed them vividly in her design works. In her view, human beings cannot be perfect, and imperfection is the essence of love.
Vulnerability and "broken threads"
You don't have to be perfect, but have the courage to be yourself. As the RUI brand says, "Love what makes you, you." (Love what makes you who you are). In this regard, Zhou Rui's interpretation is: cherish those things and people you have experienced in your life, because they shape yourself.
● Zhou Rui
Since its inception, RUI has actually had many inspirations and bold attempts, but this sentence has always been the core of RUI's continuity. This is also a phrase related to "self-reconciliation".
Everyone in the world has different definitions and standards of "perfection", but it is precisely because of the existence of these "definitions" that people can become "unique". LIKE RUI'S CLOTHING, IT IS PLACED THERE, BUT IT IS A LIGHT, SOFT MASS OF FABRIC, BUT WHEN DIFFERENT PEOPLE PUT IT ON, IT HAS A VERY DIFFERENT AND DIVERSE EXPRESSION AND PRESENTATION.
So in Zhou Rui's heart, what she wants to convey to people is more the state and emotions presented by RUI, rather than emphasizing sexiness.
For example, Zhou Rui once incorporated the intimacy between herself and her sister into her design, "Relationship is just a shadow, or rather, the reason for many things I want to do." What I really want to express is that people should accept themselves and express themselves. Later, my sister participated in Zhou Rui's final show, and also wore a hollow sleeve that she gave herself when she went to work. Many people don't quite understand why those irregular-looking, large and small exposed holes can almost become RUI's brand identity, and they are so hard to forget.
● RUI丨Aesthetics
For RUI's fall/winter home collection last year, the blue knitted fabric was hooked into an irregular glassware, and the knitted material carefully probed around with the "tentacles", sometimes tightening, sometimes relaxing, like a deep-sea elf in the ocean.
Zhou Rui likes glass very much, it is transparent and fragile, but it makes her feel that she is being healed.
● RUI AW21 & SS22 glass home series
The combination of highly stretchy knitted fabric and openwork cut design reflects Zhou Rui's understanding of the "intimate relationship" between people: fragile but with the tension of "breaking the silk connection".
In the fashion industry, there has always been a saying: fashion is a reincarnation. That is to say, the fashion trend is like a circle, going around in circles, and people always seem to be engaged in some kind of repetitive fashion. BUT RUI TRIES HER BEST TO INTERPRET THE "UNDEFINED" BEAUTY SHE WANTS TO EXPRESS IN AN "UNCONVENTIONAL" FASHION DESIGN.
As Feng Chuxuan said: "A thousand sails race, a hundred boats compete for the current." Such is the imagination of Chinese fashion. ”
Click "Like". Whether it is the fabric or the body, the girls are always free. So don't give up on your expression easily, trust that it will always be appreciated.