At the beginning of 2023, BYD released two new models, U8 and U9, showing off a wheel side motor fiercely.
Something like this.
The legendary front reel does not turn back reel, the back reel does not turn forward reel, walk sideways, walk diagonally, circle in place, float on the water, all can have.
When the industry jun saw this, he had only one thought in his heart: the wheel side motor is also on, is the new energy vehicle going to completely change the life of traditional cars?
01
New energy vehicles: the spring of domestic cars
Cars are a big piece of cake.
How big is this cake? In 2021, the total retail sales of consumer goods in the country will be 44.1 trillion yuan, and the total retail sales of automobile goods will be 4.4 trillion yuan.
|Source: China News Network
But this big cake in the Chinese auto market used to be a foreigner eating a mouth full of cream and Chinese eating two slices of bread.
China has tried to "market for technology", but after decades of playing, it has found that the core technology is still abroad, and the joint venture has become an assembly plant for foreign brands.
|Source: Central Radio and Television International Online
In the era of fuel vehicles, what is the domestic production rate of cars?
There is a special regulation called "Measures for the Administration of the Import of Auto Parts Constituting the Characteristics of Complete Vehicles", which can be simply understood as limiting the domestic production rate of joint venture vehicles to more than 40%, otherwise it will be taxed according to imported vehicles.
Even so, at present, the world's well-known auto parts companies are concentrated in Japan, the United States and Germany and other countries.
After playing for decades and not understanding fuel vehicles, then change the track to play new energy vehicles!
Domestic cars began to renovate in the field of new energy, coupled with the country's vigorous promotion of the development of new energy vehicles, the direct result is that the market share of domestic cars has been difficult to break through 40% in previous years, and reached 47% in 2022. (Source: Passenger Association)
The main breakthrough point of domestic cars is new energy vehicles.
Among the top brands of new energy vehicles, only Tesla is not a Chinese brand. But Tesla's localization rate has also reached 95%.
In the wave of domestic new energy vehicles, sales of new energy vehicles in 2022 will be 5.674 million units, a year-on-year increase of 90%.
The penetration rate of new energy for passenger cars reached 27.6%, an increase of 12.6 percentage points over 2021.
China accounts for 67% of the world's share of new energy vehicles. (Source: Passenger Association)
|Source: Haitong Securities Research Institute
It can be said that new energy vehicles are the spring of domestic cars.
Not only in the domestic market, but also in exports.
Exports of own-brand units in December 2022 reached 227,000 units, up 52% y/y and 19% m/m. Exports of joint ventures and luxury brands reached 33,000 units, up 41% y/y. (Source: Passenger Association)
The "2023 McKinsey China Auto Consumer Insights" report believes that China's auto market is undergoing major changes unprecedented in a century, and China's local car companies and the intelligent electric vehicle ecological chain behind them have undoubtedly taken the lead.
02
New energy vehicles are to revolutionize the life of traditional cars
While new energy vehicles are growing, sales of conventional fuel vehicles in mainland China in 2022 will decline by 13% year-on-year. (Source: Passenger Association)
In recent years, major automobile manufacturers Durham, Volkswagen, Audi, Hyundai, Nissan, Volvo, etc. have announced that they will stop developing internal combustion engines (that is, we generally call car engines) and instead research electric vehicles or hydrogen vehicles.
German parts manufacturer Continental has confirmed that it will gradually close four engine parts plants. (Source: People's Information)
To know that in the traditional automobile era, the engine is the core technology, as long as the car company has the strength, it will basically develop and use its own engine.
Mainstream car companies have stopped developing engines, which also means that the research and development of core technologies in the traditional automobile industry has stopped on a large scale.
Due to environmental protection and industrial replacement considerations, it is the general trend for new energy vehicles to replace traditional vehicles.
The main parts of traditional automobiles include: engine, gearbox, electronic system, chassis, body, interior, etc. Generally speaking, the engine + gearbox + chassis (that is, the three major parts of the car) account for about 35% of the total cost.
Source: China Business Intelligence Network
However, the main parts of new energy vehicles have become: batteries, motors, electronic controls (often called "three electrics", which can also be classified as power systems), electronic systems, chassis, body, interior, etc.
| data source: China Business Intelligence Network; Finishing: Sister Fang looks at the industry
The three major parts of traditional automobiles have been replaced by "three electrics" in the new energy vehicle industry.
In the first half of the new energy vehicle revolution, power batteries have replaced engines as the core components of new energy vehicles. The gearbox is also no longer necessary because of the characteristics of the electric motor.
The wheel-side motor technology used in the U8 and U9 released by BYD means that the traditional chassis will also follow suit into history.
The electrification trend of the first half of the new energy vehicle revolution has been set, and the second half of intelligent competition has also begun.
Autonomous driving, intelligent cockpit and other enterprises relayed the entrance.
With the transformation of traditional vehicles to new energy vehicles, the automotive industry chain has also ushered in a round of comprehensive reshuffle.
Cummins, the king of diesel engines, is also the world's largest independent engine manufacturer, and has successively acquired fuel cell and hydrogen fuel developer Hydrogenics, and invested in Sion Power to develop lithium metal batteries, cutting from engines to power batteries.
Other traditional automotive major parts suppliers have also made similar choices, either developing themselves, acquiring them, or withdrawing from the stage.
03
China's automotive industry chain changes lanes and overtakes
The "three electrics" (battery, motor, and electronic control) replace the "three major components" (engine, gearbox, chassis) of traditional automobiles and become the core components of electric vehicles.
The mainland has also taken advantage of the trend to get rid of the backward situation in the "three major parts" of traditional automobiles, and achieved lane change and overtaking in the new energy vehicle industry chain.
As of the first half of 2022, 6 of the world's top ten power battery companies accounted for Chinese enterprises, of which CATL accounted for 34.8% of the world. The combined market share of the six Chinese companies is 56.4%. (Source: Interface News)
The shipment of the four key raw materials of power batteries (electrolyte, positive electrode, negative electrode, and separator) is also monopolized by China, Japan and South Korea, of which China has the largest share in the world. (Source: Yicai)
It is worth mentioning that Dongguan occupies 7 of the top 40 companies in the world in terms of the number of battery technology patents.
In terms of motors, BYD's subsidiaries Verdy Power, Tesla and Founder Motor ranked the top three in terms of market share. (Source: Puhua Industrial Research Institute)
In addition, China is also the main supplier of NdFeB, the core raw material of permanent magnet synchronous motors in the market, and in 2021, China's rare earth magnet production accounted for 90% of the world's total, and high-performance NdFeB production accounted for 70%. (Source: Oriental Fortune Network)
In the past, IGBT, the core component of electronic control, was monopolized by foreign companies for a long time. In recent years, with the strong support of domestic new infrastructure policies, a relatively complete IGBT industry chain has been formed. (Source: Yicai)
In addition, in the second half of the so-called new energy vehicle competition, the two main areas of automotive intelligence are intelligent cockpit and autonomous driving, Huawei and Baidu are representatives of these two fields.
Since 2013, Baidu has invested in the research and development of autonomous driving technology on an annual scale of tens of billions of dollars, and in a research report by Goldman Sachs, it was confirmed as a global leader in this field. (Source: Electronic Technology Applications)
The BYD mentioned at the beginning of this article can be regarded as the benchmark of China's new energy vehicles, and it is a special benchmark.
BYD's highest degree of vertical integration is more than 90%, that is, 90% of the parts of a car are produced in-house. Even IGBT chips, air conditioning compressors, and even production equipment can be supplied by themselves. The only things that have not yet been involved are tires and glass. (Source: Titanium Media)
Perhaps worried that Mu Xiu would be destroyed by the forest and the wind, BYD embarked on a new energy vehicle road that integrates the entire industry chain.
|Source: New Materials Online
As a mobile phone city, Dongguan has clear advantages and obvious shortcomings in the revolution of the new energy vehicle industry chain.
The advantage is that "Sanden" has deep industrial accumulation, unique advantages in intelligence, a large number of hidden industry champions in subdivided fields, and the disadvantage is the lack of vehicle enterprises.
Previously, Industry Jun had written a special article to discuss Dongguan's new energy industry. Details: From mobile phones to new energy, where is Dongguan's confidence?
The second half of new energy vehicles has just begun, and Dongguan's new energy vehicle industry is worth looking forward to.
来源：房姐看产业