2023 Kuaishou E-commerce New Year Consumption Insight Report (with download)

【Report Directory】

PART 1 2023 Festival Trend Insights

• "New Year's Taste New Year's Goods" consumption insights
• "Quality New Year's Goods, Winning the New Year" A definite growth opportunity for the New Year Festival

PART 2 7 NEW YEAR SCENES DETONATE THE NEW YEAR BUSINESS

• Scene 1: Gift box competition - all exchanges are courtesy, people and themselves
• Scene 2: Hipster aesthetics on the street - the whole people renew their appearance If it is not trendy, it will not go out on the street
• Scene 3: New Year on the tip of the tongue - taste all over the world Food is not to be disappointed
• Scene 4: Rising Luck Wearing Guide - Gold Increases Fortune Honmei Red Talisman
• Scene 5: The sense of atmosphere is in place - the New Year does not add new blessings to the "old" New Year decorations
• Scenario 6: Smart home advanced - black technology unlocks the "lazy" mode with one click
• Scenario 7: Fancy Wellness Awards – Immersive Wellness Healthy New Year

PART 3 REPRESENTATIVE CASES OF MERCHANTS IN THE FESTIVAL

• Brand merchant cases (Ding Lazy Food, Tianhaizang, Three Squirrels)
• Outstanding anchor cases (Wu Zhaoguo, Zhou Zhouzhen cute, Li Xuanzhuo)