On the occasion of the year-end and New Year holidays, Nandu Big Data Research Institute focuses on the development trend of the game industry, focusing on six keywords, reviewing the 2022 of the game industry with you and looking forward to 2023.
In the fifth phase, look at how game technology is cross-border empowerment under the wave of data and real integration.
In 2022, the domestic game circle will usher in a more positive public opinion environment, and more and more people are beginning to realize that games are not only entertainment, but also a technology. The value of the game industry has been recognized, and the contribution and importance of game technology have been noted.
Riding the wave of digital-real integration, under the guidance of policy support, game technology is gradually breaking through traditional entertainment scenarios, enabling cross-border empowerment in industry, cultural protection, education, medical and other fields, and actively creating social value for integrated development.
Value recognition
"The playful nature of video games obscures its scientific attributes, so game technology has long been neglected."
In July 2022, the Chinese Academy of Sciences released the report "Game Technology - A New Technology Cluster in the Process of Digital and Real Integration" at the China Game Industry Innovation and Development Forum, summarizing the definition and connotation of game technology and reviewing its development process in the past half century. The report emphasizes that games and technologies promote each other, forming new social productivity in symbiosis with each other, and estimates that game technology contributes 14.9%, 46.3%, and 71.6% to scientific and technological progress in chips, 5G high-speed communication networks, AR/VR and other industries, respectively.
In November 2022, the European Parliament officially passed 38 "New Deals for Games", clearly affirming that "video games have greatly promoted the research of science and technology and have strong innovative value", officially recognizing the huge economic, cultural and educational value behind video games. Subsequently, the People's Financial Review published an article that believed that the opportunity to deeply explore the value of the video game industry must not be lost, and pointed out that video games have become an industry of great significance to a country's industrial layout and scientific and technological innovation.
Digital-real fusion
The vigorous development of the digital economy has brought possibilities for the all-round and deep digitalization of society, and the wave of digital and real integration has arrived. The game industry is an important part of the digital economy, and game technology, as a digital technology cluster, is also an important support for accelerating the integration of data and reality. The 14th Five-Year Plan for the Development of the Digital Economy proposes to "promote cross-border innovation of industry enterprises, platform enterprises and digital technology service enterprises with the guidance of the integration and application of digital technology and various fields." ”
A large number of technologies incubated and spawned by the game industry have broken through traditional game scenarios and are constantly spilling over to other industries, and the cross-border application of game technology in the fields of industry and automation, cultural tourism and cultural protection, medical and pharmaceutical, smart city, film and television production is becoming more and more common, promoting the real economy to burst out more vitality.
For example, Tencent Games put forward the strategic concept of "super digital scene", and explored game technology to help solve social problems with projects such as "Digital Great Wall", "Digital Dunhuang", "Digital Axis" and "True Interconnected Digital Factory". Polk City launched the game industry's first gamified digital therapy product "Happy Vision Planet Vision Training System" to assist in the treatment of strabismus and amblyopia in children; NetEase has self-developed engines Messiah and NeoX with complete intellectual property rights, and NetEase Fuxi mining robot has migrated artificial intelligence, gamified interaction, game simulation, low-latency audio and video transmission, crowdsourcing operation and other technologies to the field of construction machinery for the first time, empowering the digitalization of real industries...
As Ma Xiaoyi, senior vice president of Tencent, said, games are not an isolated industry, with the continuous advancement of technology, games will be integrated into more economic development and social life, releasing greater scientific and technological power and richer value.
Healthy development
In 2022, from the national to the local level, a number of policy documents related to game technology, such as the 14th Five-Year Plan for the Development of the Digital Economy, the Provisions on the Management of Deep Synthesis of Internet Information Services, and the Action Plan for Cultivating a New Track of the "Metaverse" in Shanghai (2022-2025), have been issued one after another, supporting and supervising, guiding the healthy development of game technology, and promoting the release of the value of game technology on a larger scale.
It can be seen that, on the one hand, the policy encourages technological R&D and innovation, and clearly "encourages platform enterprises to accelerate technological R&D breakthroughs in artificial intelligence, cloud computing, blockchain, operating systems, processors and other fields" and "develops new formats such as interactive video, immersive video, and cloud gaming"; Support the role of game technology in promoting the integration of data and reality, such as "actively promoting the application of virtual reality interactive terminals in scenarios such as game entertainment, interactive social networking, education and training, industrial testing, and telemedicine, and encouraging enterprises to strengthen the 'virtual reality +' empowerment capabilities".
It is worth noting that Shanghai, Beijing and other places have successively issued policy documents for the metaverse industry in 2022, and games as a breakthrough in the development of the metaverse, game technology has also been highlighted. For example, the Shanghai Municipal Government's Action Plan for Cultivating a New Track of the "Metaverse" (2022-2025) proposes to "develop meta-games, support the use of cloud rendering, artificial intelligence, blockchain and other technologies to develop and produce programmable and re-developed game products." ”
On the other hand, for the new technologies derived from game incubation, norms and supervision are also keeping up, guiding the healthy and orderly development of game technology. For example, it is clear that "promote the development of standards in the fields of fifth-generation mobile communications (5G), Internet of Things, cloud computing, artificial intelligence, blockchain, and big data, accelerate the pre-research of technical standards such as ultra-high-definition video, interactive video, immersive video, cloud gaming, virtual reality, augmented reality, and wearables, and strengthen the connection with relevant application standards." For another example, with the implementation of the Provisions on the Administration of Deep Synthesis of Internet Information Services, various AI technology applications, including face replacement, synthetic human voice, image generation, and digital humans, have been formally included in the supervision.
epilogue
As an incubator for cutting-edge technologies and a testing ground for technology applications, games still have great vitality. In 2022, game companies will actively explore, game technology will be implemented in multiple fields and cross-border landing, and the spillover effect will become increasingly apparent, promoting the further development of digital and real integration, and "games have surpassed games". Under the guidance of policies, it is expected that the traction and empowerment effect of game technology on the real economy will be fully released in the future, and the digital economy and the real economy will be deeply integrated and developed.
Produced by: Nandu Big Data Research Institute
Research Center for Online Content Ecological Governance
Data collection and analysis: Tang Jingyi
Design: Lin Yongxi Zhang Bo
Data source: "Game Technology - A New Technology Cluster in the Process of Digital and Real Integration" report, local government official websites, public media reports, etc