According to AppGrowing's insight, nearly 80% of the materials have been put in 1-3 days, and there are very few materials that have been delivered for more than 3 days, and the material life cycle is short, which is a great challenge for optimizers!
2022 has come to an end, what does the buying material look like with the longest launch time, the best effect, and the most slots on the whole network?
What kind of material should be protected from lightning? What kind of material can I draw on? Today we will copy someone else's answer! This article not only selects mobile games, applies typical explosive materials, but also includes annual brain-opening materials, plays tricks, and opens up investment ideas.
01 [Material Evergreen] Inventory - Mobile Game Chapter
Compared with 2021, the number of games in 2022 increased by about 40%. Looking at the major mobile game launches, this set of materials from Imperial Alert has been released since June 2021, with a cumulative delivery time of 560 days, and was selected as the longest-released material in 2022.
Material content: game screen recording, demonstration of game interface, create memory killing, red alert series is a lot of childhood memories of the 80s and 90s, the material shows the whole process of "building the country and building troops to fight" through fast forward, giving the audience a full of memories to kill.
Creative Disassembly:
Focusing on subdivided categories, legend, fairy hero, war, simulation have always been the largest buyers of mobile games put on the market, among which the purchase volume of fairy and legendary style mobile games has increased significantly this year, focusing on the mobile game promotion ranking TOP50, simulation business category is extremely strong. Let's take you to inventory the subdivision style [material evergreen].
【Legend】
In the 2022 legendary mobile game purchase war, the original legend is the first place, followed by the original legend 1.76 and the ice and snow retro legend Dragon City Secret Realm.
Material content: In the legendary mobile game, the original legend has the highest number of placements, of which the longest number of material days has reached 312 days, the biggest highlight of the advertisement is the appearance of celebrities, following the actual observation of the player's explosive process in one day, gradually arousing the curiosity of viewers.
Creative Disassembly:
Pain point/interest point analysis:
Taking stock of the advertising materials and copywriting of legendary mobile games in 2022, it can be found that "legend" as a symbol of nostalgia of the 80s and 90s, the material is aimed at the pain points of players who do not want liver, do not want to krypton and do not want to spend time, and strive to restore the characteristics of simple tasks, high explosive rate and faster upgrade of the old version of the legend, focusing on showing game benefits and cool points.
【War】
In the 2022 war mobile game purchase war, Little Ant Country is far ahead in terms of investment volume, and the hegemonic group: combined attack ranks second.
Material content: Little Ant Country has a strong launch in war mobile games, but the overall elimination speed of materials is relatively fast, and the maximum number of days for material placement is 106 days. By demonstrating the attack, plunder, and breaking of fortresses by ants, this material shows the unique world view of simulated tower defense warfare in Little Ant Country.
Creative Disassembly:
Pain point/interest point analysis:
The advertisements of war mobile games in 2022 are similar to the legendary part, emphasizing the excitement and welfare of the game, but the war category tends to show diverse themes and strategies, such as the expansion of the Three Kingdoms, the cultivation of demon spirits, etc., and lists the recruitment, construction, expansion, and war in the process of war one by one to arouse players' imagination.
【Simulation】
Material content: In the simulation mobile game, the material I want to fall in love with you is large, and the longest material is cast for 191 days. At the beginning of the material, the female protagonist left the male protagonist for strange reasons, and since then she has constantly encountered difficulties waiting for the player to choose a solution, and the plot is full of reversals. The target users of the dress-up theme simulation category are mainly young women, so the material is closely related to the immersive experience of love and meets the emotional needs of users.
Creative Disassembly:
Pain point/interest point analysis:
The 2022 simulation mobile game will display a variety of props, equipment and scenes for players' pursuit of personalization and fun, attracting players with immersive and exquisite scenes; At the same time, the material demonstrates the different side results brought about by different choices in the plot direction, and arouses the player's interest in trying it in a short time.
【Fairy Tale】
Material content: Yinian Xiaoyao leads the delivery volume of Xianxia mobile games compared with the interruption layer, and the longest release time of material reaches 300 days. At the beginning of the video, an important update is said to arouse the audience's interest, and it captures the characteristics of the national style of the idea of escaping and displays it in a concentrated manner, attracting the audience with complete content.
Creative Disassembly:
Pain point/interest point analysis:
Xianxia mobile games always have a unique oriental style. On the one hand, most creatives are intended to show the full world, a complete leisure system and ultra-clear image quality; On the other hand, some materials will highlight the simple gameplay of the game, attracting players with busy lives with the placement of non-liver and kryptonite, hang-up cultivation.
02 [Material Evergreen] Inventory - Application
The following inventory of social, reading, e-commerce, culture and entertainment [material evergreen].
【Social】
Among the large buyers of social applications, Xiaohongshu far exceeded others, and strange dating apps such as Meet Friends, Momo Momo, Love Chat, and Soul were strong.
Content of materials: Xiaohongshu is the highest serving time among social apps, with a maximum duration of 432 days. The material arouses the audience's curiosity with "Please pay attention to check", and then displays beautiful avatars at high speed in English-language pop music and pop-up clips, attracting young women who love pan-two-dimensional.
Pain point/interest point analysis:
Social apps mostly start from the emotional life of the audience, show the high-quality users and good atmosphere of the platform, and at the same time lower the threshold for entering the match, ensure the authenticity and effectiveness of the information, promote the openness and transparency of fees, let the audience relax their vigilance, and psychologically generate a sense of belonging.
【Reading】
In the 2022 reading app promotion ranking, Seven Cat Free Novels, Tomato Novels and Reading Friends Free Novels occupied the top three places, among which Tomato Novels and Seven Cat Free Novels have long been active in the top of the monthly active list of reading apps.
Material content: In the reading app, the amount of material for Seven Cats free novels is far ahead, with the longest material being 401 days. The video focuses on content and plot, and quickly switches scenes and music through 3D interpretation of novel short dramas, creating layers of reversal.
Pain point/interest point analysis:
Reading materials mostly emphasize that the content of the platform covers a wide range, the audience has a low reading threshold, and there is no charge. In addition, video materials pay special attention to the plot, and often reproduce the conflicting plots of novels and comics in a flat or three-dimensional way, prompting the audience to be curious about the follow-up and download the application.
【E-commerce】
In the e-commerce hot investment list, Ali ecology is far ahead, with Taote and Taobao ranking the top two.
Material content: Taote leads in e-commerce applications, with the longest posting days reaching 304 days. This material of Taote fights a preferential price war, and through oral broadcasting, the advantages of fresh taste and free delivery of products are told, attracting snack lovers.
Pain point/interest point analysis:
E-commerce applications capture the audience's psychology of paying attention to cost performance and greedy for small and cheap, tempting the audience with ultra-low threshold and ultra-high discounts, creating a sense of urgency for the audience with time-limited and limited conditions, and bringing a sense of trust to the commitment of after-sales service.
【Culture and Entertainment】
Kuaishou Extreme Edition, Douyin Extreme Edition, Douyin, and Kuaishou all launched strongly, the scale of short video app users continued to grow, and the number of head apps was frequently purchased.
Material content: Kuaishou Extreme Edition stood out from the fierce competition in the cultural and entertainment category, with the highest number of days to deliver materials. This video is a recommended routine for passers-by interviews, and in interviews with different subjects, it repeatedly emphasizes the selling point that video can make money.
Pain point/interest point analysis:
Cultural and entertainment advertising is biased towards content output strategies, using diversified and high-quality TV series, variety shows, documentaries, etc. to solve the pain points of drama shortage and boredom for the audience, and also attracting corresponding audiences to download with the advantages of no ads and money-making as the icing on the cake.
03 [Annual Brain Opening] inventory
1. [Don't download!] 】
Putting the portrait on the screen presentation flies left and right, changing the size and size is really eye-catching.
2. [Give you 10,000 pieces to uninstall]
I hesitate to unload 10,000 yuan, and I definitely want to earn a few yuan in red envelopes - silently watch you perform.
3. [Fake News Broadcast]
Why is it different from what you usually see? It turned out to be a news broadcast, I thought it was an advertisement.
4. [Grumpy boss online]
How come there are so many users who have not registered, it's so infuriating! Tear well, tear some more!
5. [Well uninstalled]
Shouldn't you have advised us to download it? Don't worry, this is called first suppressing and then rising~
6. [Celebrity face brushing]
Stitch ten stars in twenty seconds! Lip shape is not right? It should be a New Year's greeting for you~
7. [Sit up in a dying illness]
Looking at the excited look of the old brother, it turns out that studying medicine can't save Chinese, but mobile games can!
8. [Running to tell each other]
The heroine was so moved to inform, how could it not make people curious about what kind of big news it was?
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