After the release of the iPhone 14 series, many consumers expressed dissatisfaction, especially the iPhone 14 standard version and iPhone 14 Pro differentiation strategy, most consumers could not accept. This also had a direct impact on Apple's performance, and iPhone 14 series shipments were significantly lower than expected.
After being taught a lesson by consumers, I thought that Apple would restrain and make changes. But surprisingly, according to the news of the iPhone 15 series, Cook does not seem to take the words of domestic consumers to heart, insisting on going his own way, and the differentiation strategy has not only not stopped, but even intensified.
Regarding the revelation of the iPhone 15 series, the author made a simple summary, and in summary, the price and configuration have "risen" across the board, and it looks quite ugly! Many netizens made jokes and suggested starting with 19999 yuan.
In order to highlight the differentiation, the iPhone 15 series did not choose to lower the price of the iPhone 15 Plus, but chose to increase the price of the iPhone 15 Pro. And the iPhone 15 Pro will also have 5 exclusive functions, further opening the gap with the iPhone 15 standard version.
First, the A17 processor. Like the iPhone 14 series, the standard version does not upgrade the latest processor, only the iPhone 15 Pro series can upgrade the 3nm advanced chip A17 processor.
Second, titanium frame. According to industry insiders, the iPhone 15 standard version will continue to use stainless steel, while the iPhone 15 Pro model will use the same titanium material as Apple Wtach Ultra. You know, the price of a small Apple Wtach Ultra has reached about 7,000, and the price of the iPhone 15 Pro is difficult to estimate.
Third, upgrade 8GB memory. From 4GB to 6GB, and then from 6GB to 8GB, Apple has gone too hard along the way, and the toothpaste-style upgrade method has made consumers have enough. It is worth mentioning that 8GB memory is exposed to be a unique feature of the iPhone 15 Pro model, and the standard version still does not have it.
Fourth, periscope telephoto. It is reported that the image configuration of the iPhone 15 Pro model will also be upgraded, and at least 6x optical zoom lens will be added.
Fifth, equipped with USB3.2 interface. As we all know, Apple from the iPhone 15 series, may have to use Type-C interface, but even without the Lightning interface, Apple can still "differentiate", it is reported that the iPhone 15 standard version uses USB2.0, only the iPhone 15 Pro model can upgrade USB3.2, faster transmission.
In general, the configuration of the iPhone 15 Pro series has been comprehensively improved, but the difference with the iPhone 15 standard version is also increasing. Coupled with Apple's plans to raise the price of the Pro model, the price of the iPhone 15 Pro is likely to reach a new high. Personally, I believe that the price of nearly 10,000 yuan has almost peaked for most consumers. But if the iPhone 15 Pro model continues to raise the price, then consumers can only give up Apple.
It is worth mentioning that after the release of the iPhone 14 series, many netizens said that this may be the last iPhone. Some netizens also said that the iPhone began to decline. In fact, Apple's biggest problem at present is that it does not pay attention to the improvement of mobile phone quality, has no innovation, and only wants to "harvest" consumers, in the context of economic recession, consumers bid farewell to impulse consumption, Apple's advantages no longer exist, but the cost-effective advantages of domestic mobile phones are highlighted.
In general, I personally believe that 2023 is an important turning point for Apple and domestic machines. The pattern of the mobile phone market will also usher in changes, will you firmly choose the iPhone, or consider a more cost-effective domestic machine? Welcome to comment and leave a message!