Running a supermarket, we must know that the display of goods, the number and the layout of the moving line will directly affect the consumer's consumption behavior, many times a poor supermarket design, even if there are the best-selling goods, it is easy to be ignored by consumers, resulting in a sluggish supermarket business. So how should supermarket shelves be designed? Today we will talk about the design skills of supermarket shelves and the rules of supermarket shelf placement.
Supermarket shelf placement rules
First of all, the number of layers on supermarket shelves is not the same, so it is necessary to customize the shelves according to the goods. In general, the shelves are usually divided into six or seven layers, and usually the middle part of the shelves (generally from the third and fourth layers above) is the best selling shelves, because the shelves on these two floors are just parallel to the consumer's line of sight, so consumers can see the goods at a glance when visiting the supermarket, and it is convenient to take them at the same time, so often the best-selling goods are placed on the best-selling shelves.
Usually we divide the shelf into three sections according to the height of the shelf.
interlayer
The middle layer is the height at which the customer can see at a glance and reach for the goods. Men generally 70-160cm is the best holding height, and two women are 60-150cm for the best holding height. Therefore, at this level, some main commodities or some intentional promotion products will be put, of course, at the same time, these commodities are generally more profitable in supermarkets.
The upper and lower layers of the middle layer
The upper and lower layers of the middle layer are the height that consumers can get, the upper male is 160cm - 180cm, the female is 150cm - 170cm, the secondary lower male is 40cm - 70cm, the female is 30cm - 60cm, generally used to display the secondary main goods, of which the lower layer must be bent knees to get the goods, so the upper layer is more unfavorable, the two are more advantageous than the lower layer, so the proportion of display goods will be larger.
Topmost
The top is the hardest to reach, especially for women. Generally, the height of male men is about 180cm, while the height of women is about 170cm, so at the top there are generally goods with low gross profits, or goods that can be replenished and reflect the sense of quantity. Of course, at the top of the shelf, you can also put some colors to make adjustments, or put some decorations, so as to attract the attention of consumers.
Supermarket entrance
The entrance of the supermarket is a place with a very large number of people, so it is generally placed here to place some small profits and high purchase frequency of goods, which can not only attract customers to enter the door, but also facilitate customers to shop. More expensive goods such as tobacco and alcohol are generally placed in the middle of the supermarket and behind.
After studying consumer psychology, then we will know that when consumers visit the supermarket, they will feel that the goods in front of them are more general, and the goods inside will be better, so consumers can also buy more and more goods from the outside network.
According to statistical surveys, we know that in general, in the daily 8.30-10.30 period, is the supermarket is relatively busy time, generally there will be a day in which 20% of the customers visit the supermarket in this time period, and most of them are elderly middle-aged and elderly, and to the 18.00-20.00 time period, it is generally the peak period of the supermarket flow, this time is the office worker off work time, so most of the office workers choose to visit the supermarket at this time.
Often go to the supermarket, if you are careful, we will find that most of the supermarket passage is wide and straight, so that one of the purposes of the design is to better retain consumers, so that consumers unconsciously stay longer in the supermarket. At the same time, when designing, because most consumers are accustomed to using their right hand for shopping, supermarkets will also talk about best-selling, higher-profit goods placed on the right side of the shelf, so that when consumers hover between shelves to buy goods, it is easier to be seen by consumers, so that consumers can buy, which greatly increases the business of supermarkets in the long run.
Supermarket shelf placement design tips
To make a reasonable placement of shelves, then we first need to know that consumers generally stay in that shelf area for a longer time, pay more attention to which goods, usually in the supermarket operation process, it is more necessary to long-term statistics on the sales of goods, in order to determine the market value of goods. With this data, we can reasonably design the placement of supermarket shelves according to the consumer preferences that store staff understand.
Well, the above is my brief introduction to the design skills of supermarket shelves and the rules of supermarket shelf placement. Good design can greatly increase the daily marketing volume of supermarkets, so bosses should not be stingy about hiring professional designers to do supermarket design before planning to open supermarkets.