Some time ago, the domestic media has been more concerned about whether the European winter is cold or cold, whether it is a cold winter or a warm winter, the former head of the Copernicus climate change service Carlo Buontempo (Carlo Buontempo) said that the overall temperature in Europe this winter will be higher than in previous years, and then some US commercial weather forecasters believe that Europe this winter may be colder than last year, and the temperature is even lower than the average of previous years.
The problem of heating in the winter of European people has made Chinese people "break their hearts", "Europeans buy Chinese electric blankets", "French President Macron is wearing turtleneck sweaters", "autumn clothes and autumn pants sell well in Europe" and other hot searches You sing I appear, lively, the keywords can often be related to "Chinese heating artifacts".
In fact, it is also true, under the influence of the energy crisis in Europe, natural gas and electricity prices have soared, and cost-effective low-power heating equipment has become the first choice for some European people to prepare for the cold winter. Some British electric blanket experts have calculated that an electric blanket rated at 100 watts costs only 0.42 pounds to open overnight (8 hours), which is far lower than the price of turning on heating.
Data disclosed by domestic authorities also confirms the popularity of electric blankets, and data from the China Household Electrical Appliances Association show that the export value of electric blankets to Europe increased by 97% in the first seven months of 2022.
Data from the General Administration of Customs once again confirms the hot sales of electric blankets in Europe, with the number of electric blankets imported by the EU27 countries rising from 189,000 to 1.29 million in July.
Keen sellers began to increase order stocking as early as April, and had enough time to choose more favorable shipping for shipping large quantities of products, catching up with the wave of demand before September and making a lot of money. At this point, the export of "Chinese heating artifacts" to Europe has become a hot business appeared on the hot search, and then there was no then.
In October, the market wind began to change, and the expected cold winter did not arrive as scheduled, and the minimum temperature at night in London, England, was still 9 °C. Climate change is impermanent, and the current warmth does not indicate whether there will be a sudden cold wave later, but it does make the market expect more "warm winter" and ease the panic in the market.
By mid-October, Turkish President Recep Tayyip Erdogan announced that he had agreed with Putin on building a gas hub from Turkey into Europe. By the end of October, Gas Infrastructure Europe data showed that the EU natural gas inventory was 93% full at the end of October, compared with 77% in the same period last year, and the "roll king" Germany's natural gas reserves were 97.7% full, completing the natural gas reserves ahead of schedule, although the price was still higher than normal but undoubtedly gave the European people a shot in the arm.
After the panic passed, the market returned to calm, the essence of electric blanket as a eliminated "heating artifact" will not change, in the country is also used for rural areas in the north that have not yet been centrally heated and urban areas before and after central heating, the industry ceiling is low, market demand is small. 1.29 million is obviously insignificant compared to the EU's 450 million population, and Yiwu Municipal Party Secretary Wang Jian has also publicly advised sellers and manufacturers to stay sober to prevent blind production increase and overcapacity.
According to the feedback of local European students, "the price of natural gas heating is not as exaggerated as the outside world rumors, and it basically rises by about 20%." "Although it has risen, it is still within the acceptable range. It is understood that not many people in Europe use electric heating equipment for heating, air conditioning is not common, and not many people use electric blankets.
Heating products are highly cyclical, and general sellers will choose to stock up on the goods at one time and receive them when they earn. Moreover, electric blankets are products with a relatively long depreciation cycle, and after releasing a wave of demand in advance, the demand will decrease for a long time in the future.
For the current cross-border sellers, winter selection should tend to be normalized, as far as possible to down jackets, gloves, scarves and other outdoor wind and cold protection products, and these products themselves are not high threshold, as long as the logistics are smooth, explosive orders are not a problem.