Rivers rush, civilization "tide" surging
The Yangtze River civilization and the Yellow River civilization are listed as the two major sources of Chinese civilization, and the traditional culture nurtured by them continues to flourish. Rivers rush, cultural treasures are constantly being explored and excavated. Especially after the central government proposed the construction of the Yangtze River Cultural Park and the Yellow River Cultural Park, along with the development of science and technology and cultural innovation, the river civilization came with a fresh trend atmosphere, and constantly interpreted the new legend of the new era of the great river.
Yangtze River: "Chao" culture opens thousands of miles of "Jiangchou"
Half moon talks about reporter Yang Shaogong
"Jun lives at the head of the Yangtze River, and I live at the end of the Yangtze River." If guarding "homesickness" is to let people see the countryside in memory, retaining "Jiangxi" is to let people who "drink the water of the same river" feel the original culture along the Yangtze River.
The finless porpoise in the Nanjing section of the Yangtze River is frolicking
Let a bite of rice taste the taste of childhood, set up a stall in the trunk market to tell the story of the finless porpoise, and use the ancients to create a cultural journey to feel the Yangtze River for IP... In the new era, the towns along the river coordinate the protection and utilization of the Yangtze River culture, organically integrate production, life, ecology and culture, and open up sections of "river sorrow" on the Yangtze River in various trendy creative ways.
Green as a tide: Rice tastes like when you were a child
In the cooperative farm of Donglin Village, Taicang, Jiangsu Province on the Yangtze River, more than 2,000 mu of late rice are ripe, and the autumn wind stirs up golden rice waves. The sound of "bleating" can be faintly heard among the villages. Su Qifang, secretary of the party committee of Donglin Village, pointed to the sheep shed and told the reporter of Banyue: "These sheep are the treasures that change the fate of our village. We specially asked the power supply company to set up a photovoltaic power station on the sheep shed, so that the sheep shed has water, electricity and cool. ”
Ten years ago, Donglin Village set up a rice company, and the enthusiasm of the villagers increased, but the rice grown could not be sold at a good price. The village asked the Environmental Protection Bureau to conduct tests and found that the phosphorus content in the water and soil exceeded the standard. The Academy of Agricultural Sciences pointed out a way for Su Qifang: straw to raise sheep, sheep manure to fertilize the field. Over the years, the organic matter content of the village's soil has increased from 1.9 percent to 3.2 percent. The harvested millet should be dried and processed as soon as possible to ensure the original taste, and the State Grid Taicang Power Supply Company carried out "oil to electricity" for 12 dryers in the village, so that the cost of grain drying suddenly dropped by 80%, and the drying efficiency was obviously higher.
"A sheep, once electrified, the people who went out came back and said that the rice in the village tasted like a child again." Su Qifang said that people who grow up on the Yangtze River are concerned about a piece of water, a grass and a flavor of the Yangtze River, and we retain the taste of our childhood, and we retain the common "river worry".
About 80 kilometers from Donglin Village to the upper reaches of the Yangtze River is Yongxing Village in Zhangjiagang, Jiangsu. With a cool breeze and swaying reeds, the village style here is pleasant. Since 2019, Yongxing Village has focused on building the "Jiangchou Pastoral Complex" project, cleaning up aquaculture farms, improving the water quality of rivers on the inner side of the river embankment, and improving the ecology and living environment along the river. The riverbank, which was originally sheltered by production facilities, has been restored to its former natural appearance, and Yongxing Village has been praised by the locals as the "most beautiful river village".
Ecological protection is only the first step, Yongxing Village is also making efforts in cultural protection, so that the cultural symbols of the Yangtze River can take root. On the wasteland of the riverbank, Yongxing Village restored a number of ancient houses that were protected and relocated from different places, and built a riverside garden - Ming and Qing Dynasty Garden. Walking into this Jiangcun, people only need to click a mobile app to understand the village situation, order catering and homestays, and performance tickets.
Fashionable trends: finless porpoises and peaches become cute pets
Nanjing is the only city in the country where wild finless porpoises survive in the central part of the city, and the finless porpoises are the "tip of the heart" of Nanjing citizens. On the lower Guan River of the Yangtze River, the finless porpoise, which was once missing, has returned to the life of Nanjing citizens in recent years due to the improvement of the basin environment. "Just because it's common doesn't mean you don't need protection." Jiang Meng, executive vice president and secretary general of the Nanjing Porpoise Aquatic Biological Protection Association, said, "We popularize the cultural knowledge of the finless porpoise in order to tell everyone that the uniqueness of the finless porpoise in the Yangtze River basin is the 'river worry' of the people of Nanjing." ”
Wumadu on the Yangtze River is said to be the place where five Sima clans such as Sima Rui crossed the river in the late Western Jin Dynasty. South of the ferry port is Shogunate Mountain, where there is the Dharma Cave, where the story of the Zen ancestor Ichirei crossing the river. In recent years, Wumadu has become the birthplace of Nanjing's trunk market. Nanjing Tourism Group Co., Ltd. introduced the trunk market to the Damo Ancient Cave Scenic Area, turning the market into a social space full of economic and cultural vitality. Not only small shopkeepers who are busy eating, drinking and having fun come here, but also cultural units such as museums and exhibition halls.
In order to make a stall, Jiang Meng and the members of the association carefully prepared a batch of cultural and creative products related to finless porpoises, including refrigerator stickers with healing painting style, colorful porpoise cartoon stickers, and cute finless porpoise three-dimensional erasers... Many people are very interested in their cultural and creative products, and the gathering of the trunk market evokes fond memories of the porpoise.
More than 200 kilometers down the river is Fenghuang Town in Zhangjiagang City, where the peaches produced are not as famous as those in Wuxi's Yangshan Town. But this summer, Phoenix Peach achieved a counterattack with the help of digital technology. In June, Fenghuang Town launched a digital collection called "Three Peaches", using Suzhou's national intangible cultural heritage Peachblossom Woodblock New Year painting art technique to create the image of Liu Guan and Zhang standing with peaches in their arms. The "Three Peaches" digital collection was sold in only 999 copies, each priced at 59.9 yuan. The villagers made a gift box of digital collections and 3 peaches, making the phoenix peaches out of the circle.
Such a trendy form of agricultural product packaging has brought great inspiration to new farmers along the Yangtze River. In order to explore such wonderful ideas, Wujiang District of Suzhou City has held an annual rural entrepreneurship and innovation competition, and new farmers from the Yangtze River Delta have taken the stage to post golden ideas for agricultural digital entrepreneurship and innovation, so that more agricultural products can become the trend carrier of Yangtze River culture in the digital era.
Retro as the trend: ancient stars connect the cultural wonders of the Yangtze River
The Yangtze River flows to the Jiangyin section, and the Yellow Mountain blocks the river and narrows sharply, only 1.25 kilometers at its narrowest point, so Jiangyin is known as the "key of the Yangtze River". Today, the Yangtze River fortress functions in a new way, working with the provinces and cities along the river to create a new experience of Yangtze River culture.
More than 300 years ago, the Ming Dynasty geographer Xu Xiake traveled thousands of miles to explore the source of the Yangtze River. Xu Xiake would not have imagined that hundreds of years later, he would become the most dazzling cultural IP in his hometown Jiangyin.
This year is the 17th consecutive year that Jiangyin has held the "China Xu Xiake International Tourism Festival". With the "Visit to the Yangtze River and Xu Xiake" as the link, the local area links with the cities where Xu Xiake traces the origin of the Yangtze River, holds Xu Xiake academic seminars, and carries out large-scale theatrical performances of "Yangtze River Traceability Xiake", promotes the integration of culture and tourism, and promotes Jiangyin's transformation from a "famous historical and cultural city" to a "famous city of cultural tourism and leisure".
In order to restore the river city as much as possible to Xu Xiake's style, Jiangyin has promoted the relocation and green transformation of wharves, factories and ferries along the river, and the proportion of production shorelines has dropped from 72% in 2012 to 48% at present. Free up riverside space, just in time to create a "one river, one river" urban ecological catwalk composed of 8 kilometers of riverside parks and 10 kilometers of ecological canals. Today, the ecologically restored riverbank has formed "Jiangyin Bund", kiln port wetland and other Internet celebrity check-in places.
At present, the construction of the Yangtze River National Cultural Park is becoming a big deal to retain thousands of miles of "Jiang Chou". He Yunao, director of the Institute of Cultural and Natural Heritage of Nanjing University and member of the Expert Advisory Committee of National Cultural Parks, believes that the construction of the Yangtze River National Cultural Park is not a local cultural construction plan, but needs to coordinate with 13 provinces, autonomous regions and municipalities along the river, layout cities and villages, take into account material and spiritual, sort out the cultural system, and refine cultural symbols.
The thriving Jiangcun and Jiangcheng have injected the connotation of the new era into the Yangtze River culture, and at the same time let "Jiangchou" have more and more "trendy" ways to open.
Yellow River Chapter: Yellow River Cultural Park plans "Yellow River Cantata"
Half moon talks about reporters Shi Linjing and Li Wenzhe
The long process of civilization has left countless historical and cultural heritage along the Yellow River. In the new era, with the return of excellent traditional culture, with the blessing of modern technology, the cultural treasure house of the Yellow River has renewed its connotation. At the same time, the construction of the Yellow River National Cultural Park is also gaining momentum, aiming to play the "Yellow River Cantata" in the new era.
Traditional culture breaks the circle and awakens
Put on white gloves, hold a mini version of the archaeological artifact "Luoyang shovel", shovel down the soil around a cylindrical soil block little by little, and then use a small brush to sweep away layers of floating soil, if you are lucky, you may dig up treasures such as "Great General Tiger Talisman", "Wu Zetian Golden Jane" and "Piper Female Figurine". At the "Expo Fair" in September this year, the Henan Museum launched countless fans of archaeological blind boxes, and many experiencers shouted "Although it is a waste of hands, it is very enjoyable".
This is the "archaeological blind box" cultural and creative product launched by the Henan Museum, photo by Xinhua News Agency reporter Yuan Yueming
"The Yellow River meanders through history, and at the same time leaves us with a precious cultural heritage. As a civilization that has never stopped flowing in the world's great river civilization, inheriting the Yellow River culture is the responsibility of every cultural worker. Song Hua, director of the Henan Museum, said that at present, the Henan Museum has sorted out hundreds of creative points of cultural relics elements and developed many popular cultural and creative products such as "archaeological blind box", "ladies band" and "jade lollipop".
More and more museums along the Yellow River have begun to innovate and develop characteristic cultural and creative products, and many precious cultural heritage of the Yellow River have become more and more tangible through this carrier to get closer to the masses.
The innovation of expression has gradually awakened the charm of the Yellow River culture, and young people have broken the circle with the Yellow River culture. Every holiday, a group of young people dressed in Chinese costumes shuttle through the scenic area of Hukou Waterfall of the Yellow River, smile at strangers walking on the opposite side, and pass by is the romance of thousands of years. In this year's school season, in the melodious music of ancient rhyme, a first-grade freshman in a primary school in Beilin District, Xi'an, dressed in Hanfu, dressed and lit cinnabar, entered neatly, and the first lesson of school was full of traditional rituals.
In 2022, a series of Yellow River "Chao Culture" activities will hit, including fine dance drama dramas, contemporary Yellow River themed art research exhibitions, and high-relief sculpture and expansion art exhibitions of grottoes along the Yellow River. Digital technology has become a new driving force for the Yellow River culture, and the 5D performance of "Supreme Dragon Gate" staged on Longmen Grottoes Ancient Street allows visitors to feel like they are in a lotus cave and pass by the Lushena Buddha.
Relying on the rich cultural relics and cultural resources, all localities along the Yellow River are taking advantage of the situation to explore and fully integrate traditional culture into contemporary life.
Let technology have thoughts, let vision have souls
Under the vast starry sky, a group of plump Tang Palace ladies with red makeup stepped on the delicate dance steps, walked through the garden and played, and escaped the resurrected Tang Dynasty Le Figurines in the museum; The dancers flicked their sleeves and danced to perform the underwater flying dance "Luoshen Water Fu", and the image of "Luoshen" in Cao Zhi's famous "Luoshenfu" 1800 years ago was displayed.
Since 2021, the "Chinese Festival" series of programs IP has launched 14 galas so far. As of October 5, 2022, the total number of views of the "Chinese Festival" series has exceeded 50 billion.
The "Chinese Festival" series of programs is inseparable from the Yellow River culture and Yellow River stories. In 2021, the instrumental music program "Jingzhong Serve the Country" of "Qingming Wonderful Tour", which integrates Chinese and Western orchestral instruments and the artistic means of Beijing opera chanting, resounded on the side of the Yellow River Ancient Road, which is heartwarming.
Xin Zheng Ge Zhong, Wang Sunzhen compiled the Gong, Se, Sheng... Ancient instruments from thousands of years ago played in turn, a modern song "The Lonely Brave" played by nine ancient instruments, travels through time and space, dialogue between ancient and modern. The use of ancient instruments to interpret popular music is not the first time that the "Huaxia Ancient Orchestra" has innovated. Since its establishment in 2000, the Huaxia Ancient Orchestra has restored and reproduced more than 300 sets of musical relics such as pottery, chimes and gongxia, and compiled and composed more than 100 ancient music songs based on the musical scores, documents and folk music heritage of previous generations.
"Guarding first-class culture, we must have first-class expression, combine traditional culture with modern trend innovation, keep the right innovation, and integrate history and culture with new models and new formats." Shi Jiazhen, director of the Longmen Grottoes Research Institute, said.
Let technology have ideas, let vision have soul, and become the consensus of inheriting the Yellow River culture in the new era. The cultural relics collected in museums, the heritage displayed in the vast land, and the words written in ancient books have been revived with the empowerment of science and technology, and excellent traditional culture is becoming a trend sought after by young people.
Playing the "Yellow River Cantata" in the New Era
Located in Huiji District, Zhengzhou City, the Yellow River Cultural Park echoes the Yellow River Beach Park, with the road in the forest and the park in the city. "Only Henan Drama Phantom City" takes the Yellow River civilization as the creative foundation, uses immersive theatrical art techniques, and uses unique "Phantom City" architectural carriers to tell the story of "land, food, inheritance". Since its operation in June 2021, "Only Henan Drama Phantom City" has received nearly 1 million visitors.
Behind the consumption power is the charm of China's excellent traditional culture. Since its launch in 2020, the sales of Henan Museum's archaeological blind box have exceeded 40 million yuan. Li Fang, who lives in Zhengzhou, ordered an archaeological blind box online as a gift for her 9-year-old son. "He is a lover of archaeological blind boxes, and has already opened dings, piper maids, copper dove carts, copper bulls, pottery dogs, every time there are expectations and surprises, and he can also learn a lot of historical and cultural knowledge." Li Fang said.
"In Zhengzhou, experience the mystery of the ancient Chinese country; In Luoyang, see the glory of the prosperous Sui and Tang dynasties; In Kaifeng, feel the song Yun of Tokyo Menghua. "Henan's new symbol of cultural tourism development" "three cities, three hundred miles, three thousand years" has attracted much attention. In the history of Chinese civilization for more than 5,000 years, the Central Plains has long been the political, economic and cultural center of the country, including the three ancient capitals of Zhengzhou, Kaifeng and Luoyang along the Yellow River, which have concentrated on carrying and witnessing the brilliant Yellow River culture.
In April 2020, the Department of Culture and Tourism of Henan Province formed a research team with the Yellow River Design Institute and other professional institutions, and went to Zhengzhou, Luoyang, Kaifeng, Anyang, Sanmenxia and other places to carry out special research on the resources of the Yellow River National Cultural Park on the spot to find out the family background.
The construction of the Yellow River Cultural Park requires a lot of work. It is reported that a number of key tasks have been included in the system planning: first, plan and build 14 centralized display belts, including 8 blue belts of the main stream of the Yellow River, Yilu River, Jialu River, Wei River, Qin River, Qi River, Huan River and Zhanghe River, 3 green belts of the Yellow River North Flowing Old Road, Yellow River South Flowing Old Road, and Bianhe Old Road, and 3 green belts along the Taihang Mountain, along the Qinling Yumai and Huansong Mountain; The second is to focus on the construction of 50 core exhibition parks such as Luoyang City in the Sui and Tang Dynasties, Tokyo City in the Northern Song Dynasty, and 160 characteristic exhibition points such as the South-to-North Water Transfer Project and the Luoyi Ancient City; The third is to build 30 demonstration areas for cultural and tourism integration in the Yellow River National Cultural Park, build museum clusters such as the Yellow River National Museum, the Yinxu Site Museum, and the Yangshao Cultural Museum in Dahe Village, launch 20 Yellow River cultural routes, and build a number of Yellow River cultural stations.
Jiang Jiding, director of the Department of Culture and Tourism of Henan Province, said that Henan is speeding up the construction of a national cultural park system with the Yellow River as the main body, providing more public open spaces for the whole society to explore Chinese civilization, touch Chinese history, and understand the Yellow River culture.
(Published in Half Moon Talk Internal Edition, Issue 11, 2022)