The 2022 Qatar World Cup is in full swing, and labels such as "Messi's curtain call", "the first time to be held in the northern hemisphere winter" and "the first to be held in the Middle East" have made this World Cup the focus of the world's attention. As the mobile Internet penetrates into public life, the World Cup is also evolving from a simple competition to a way of life, and consumer demand such as eating, drinking and entertainment around the World Cup has increased significantly.
It is worth noting that data from cross-border e-commerce platforms shows that "Made in China" has covered the viewing equipment of fans around the world, from jerseys, sneakers to flag atmosphere decorations, etc., "Made in China" is everywhere.
According to data from Alibaba International Station, from September to November, football, football shoes, football uniforms, football training equipment and peripheral products related to the World Cup became search keywords for Alibaba International Station. Among them, the number of global buyers of football shoes increased by nearly 100% year-on-year, trophies and medals increased by 126% year-on-year, and football goalkeeper gloves increased by 323% year-on-year.
AliExpress data shows that in the past month, the sales of football uniforms in the Brazilian market have increased by 680%; Flag sales increased by 300% in the UAE and 160% in Spain; Sales of sofas in the Brazilian market increased by 1156% year-on-year; In the UAE, sales of sofas in China increased by 800% year-on-year.
Exports around the World Cup have skyrocketed, and seventy percent are made in Yiwu
Chinese elements have become an indispensable factor in the Qatar World Cup, in Yiwu, Zhejiang, a large number of World Cup peripheral goods are shipped to all over the world, according to Yiwu Sporting Goods Association estimates, from the Qatar World Cup Top 32 flag, to Hercules Cup ornaments and pillows, "Made in Yiwu" accounts for nearly 70% of the entire World Cup peripheral goods market share. In addition, according to CCTV, 60% of the goods in Qatar's official World Cup stores are produced by China.
According to data learned by the reporter of Nanduwan Finance Agency from the export cross-border e-commerce platform AliExpress, in the past month, the World Cup has driven the explosive growth of jerseys and shoes, flag decorations, table football, projectors, sofas and other categories.
The first is sports shoes and clothing and football products, AliExpress data platform shows that with the rise of the World Cup atmosphere, in the past month, in the Brazilian market, football uniform sales increased by 680%, some merchants on AliExpress "shelf" Brazilian football uniforms, sales in only one week exceeded 10,000, nearly 10,000 US dollars. In the Middle East, footwear and apparel products are almost entirely imported, and sales of football boots in the UAE have increased by 200% in the past month. In terms of football products, AliExpress data shows that the search volume of "football" keywords increased by 200% in Spain; Domestic "foosball players" increased sales in the UAE by 120%.
Table football machines sold on AliExpress.
Followed by flags, decorations and other atmospheric goods, since the beginning of this year, many overseas buyers have successively placed orders in Yiwu to purchase flags, whistles, horns, clappers and other products from various countries through online and offline methods, and the sales of AliExpress flags in the UAE increased by 300% in the past month and 160% in Spain.
AliExpress data shows that within 30 days of the World Cup, domestic projector sales in Brazil increased by 250% year-on-year, and in the Middle East, where the World Cup is located, domestic projector sales increased by 120% year-on-year; Sofa sales in the Brazilian market increased by 1156% year-on-year, and in the UAE, Chinese sofa sales increased by 800% year-on-year.
In addition, star cards, star dolls and other toys have become a new trend in this year's World Cup consumption, AliExpress data shows that in the past 30 days, game card sales in Saudi Arabia increased by 580% year-on-year, Brazil increased by 480%, and South Korea increased by 400%.
Taking advantage of the east wind of the World Cup, many businesses have also recovered their pre-epidemic state. Chen Xianchun, head of Yiwu Jinzun Stationery and Sports Supplies Company, started as a badge and badge, and this year they received orders for World Cup commemorative trophies and fan medals, badges and key chains worn by fans, and the overall performance is expected to increase by 50% compared with last year.
"Orders like gifts, prizes and souvenirs are really coming back this year." Chen Xianchun said that in the first half of this year alone, the company's performance has exceeded the sum of last year and the year before, and there is finally hope to return to the pre-epidemic level this year.
Qataris love to buy living room sofas, all kinds of flags
This World Cup is the first time to be held in the Gulf region of the Middle East, and it is also the first time that the World Cup has returned to Asia. Qatar has already spent $229 billion on this, four times the amount of the previous seven World Cups and has been called the most expensive World Cup ever.
What are such Qataris who are willing to spend money for the World Cup buy? According to data from Ali International Station, among the top ten products with year-on-year growth in Qatar buyers, living room sofas and various flags, two products strongly related to the World Cup, the popularity growth reached 368% and 335% respectively.
In addition, hair trimmers, men's suits, men's polo shirts, other exterior parts, and other automotive interior parts also ranked among the top 10 buyers with more than triple-digit growth. As you can imagine, Qatari fans are already dressed up to attend, even the cars driving to the stadium must be decorated bling bling.
In addition to the living room sofa, the purchase of TVs, set-top boxes, speakers, earbuds and headphones has risen sharply.
Asked what is different from previous years, Ye Demo, head of Yiwu Jinzun Station, who has been doing trophy and medal foreign trade business in Yiwu for more than ten years, said, "Because Middle Easterners prefer the color of 'local luxury gold', the color is more brilliant than the trophy medals of previous years." According to Ye Demo, taking advantage of the World Cup, orders for gifts, prizes and souvenirs have completely picked up this year, "The number of orders in the first half of this year has been the same as last year." ”
Ye Demo, head of Yiwu Jinzun culture and sports, is displaying the World Cup trophy peripherals.
Domestic football training is hot, and sales of football shoes and clothing, fruit wine and beer have increased significantly
"World Cup economy" quietly hot, football-related industries, products are the most direct beneficiaries, Shenzhen a football training course coach introduced, since the second half of the year, football class registration is full, "more and more people began to feel the charm of football".
People's enthusiasm for football is also reflected in football-related products, Vipshop data shows that since November, the sales of children's football shoes have increased threefold year-on-year. At the same time, sales of related categories such as football wears increased by 75% year-on-year. Among them, the sales of brands such as Clover and JOMA increased particularly rapidly, with an increase of 339% and 112% respectively.
Although the World Cup is held for the first time in the northern hemisphere winter, fans' enthusiasm for beer, barbecue and crayfish is still high, and data from e-commerce platform Vipshop shows that since November, beer sales on the platform have increased by 150% year-on-year. Unlike previous World Cups, this year, fruit wine has gradually been sought after by fans, and Vipshop, fruit wine sales have increased nearly 4 times year-on-year since November.
Written by: Nandu Bay Finance Agency reporter Ma Ningning