Hi everyone, this is LinNa Linna.
Did you stay up late last night to watch the opening of the World Cup and the unhappiness of the rich?
The most expensive World Cup in history, costing more than 200 billion US dollars, the stars shone at the opening ceremony, but it also ushered in the first defeat of the host in history, and the score of 2:0 was indescribably distressing.
But as long as you go all out on the green field, you will be defeated.
Perhaps for some fans, the focus of this session is only Messi and Ronaldo. But in LinNalina's view, it is not easy for the four-yearly competition to start as scheduled, and the three words of the World Cup alone are enough to ignite the blood and emotion in people's hearts.
Putting aside the jokes and real carnivals, Linna also found that many people around her know the names of countries in the world and are familiar with the different cultural backgrounds of these countries, all because of the World Cup.
No one can say in two words how much the World Cup means to itself, as the official sponsor of the 2022 FIFA World Cup, Trensu simply excavates more meaning for us;
With 32 countries, 32 teams, and 32 kinds of flowers and plants, the World Cup custom packaging was launched, continuing to interpret the brand's "support for each "better"".
I really admire Trensu, a "better" has been cultivated for so many years, and every time it can bring a new angle of "better".
01
No matter what the land
can give birth to better
The packaging of Trensu Desert Organic Milk has always impressed Marketing, and the large area of desert color, oasis color and hand-painted elements of Ulan Bu and representative plants stand out on the dazzling supermarket shelves.
This time to sponsor the World Cup, the [Better Grass Version] packaging of Desert Organic Milk continues this concept, drawing flowers and plants from 32 countries, such as hairy crab claw orchid in Brazil, purslane in Argentina, bellflower in Belgium...
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Who doesn't think of some unique flowers and vegetation when they think of their homeland?
At a time when the world is full of expectations and prays for better results in the countries and teams they support, the 32 kinds of flowers and plants drawn by Desert Organic Milk actually represent 32 kinds of hope, which is very in line with the current public mood and provides a new way to carry it.
The super IP of the World Cup is easy to dominate in marketing, but the packaging design of Trensu's desert organic milk retains the unique core of the brand well, and has not been deviated by taking advantage of popular events.
This also proves once again that Trensu's "better" concept is the result of long-term thinking, which exists before every marketing plan and even before the product is born.
When you read these 32 designs and can think of this saying, then Trensu invisibly strengthens the perception that Ulan Bu and the desert oasis can breed better milk.
02
32 kinds of flowers and plants
It is better to collect
In order to maximize the value of the 32 kinds of flowers and plants and make the meaning behind them more deeply rooted in the hearts of the people, Trensu also launched the World Cup 32 countries [Better Grass Language] collection gift box, so that milk, a consumer product, becomes a collectible worth viewing and preservation.
In addition to 8 sets of desert organic milk, the gift box also contains Better Books and Collector's Edition stamps.
The Better Book part plays the role of narrator, and the specific meanings of the 32 kinds of flowers and plants, the corresponding countries and spirits, can be found in the book.
From a semiotic point of view, fans will always be obsessed with all the symbols that support the team in the process of chasing the game, which may be numbers, colors, actions or some kind of slogan, but now there is a very new flower.
The book also includes the complete schedule of the World Cup, as well as better moments from 32 countries in previous World Cups.
The better pictures that we bring tears to our eyes when we think of them, and the better books will remember them all for us.
The collector's edition stamp pack initiated by China Post is also sandwiched in the page, also inspired by the representative pastures of 32 countries, a stamp represents a better country, and the workmanship details are very exquisite.
Today's consumers are becoming more rational and more willing to pay for health and dairy products.
According to data, the market size of the mainland dairy industry was 638.5 billion yuan two years ago, and it is expected to reach 810 billion yuan in three years.
As the main dairy product, liquid milk must seize the growth trend and must shape brand perception that can stimulate more consumer motivation.
Through this collection gift box, the impression of Trensu should have changed from a hard currency with better nutrition and a light on the face of relatives and friends to a collection like a work of art, and I believe that the wider consumer group is also the same.
03
32 teams
Ignite better moments
Earlier than [Better Cursive Version], the "Better Moment Edition" was launched, which reproduced the wonderful performance of 32 countries in previous World Cups on pure milk dream cover and organic dream cover respectively.
The Three Lions of England in 1988, the African Dream Dance Steps in 2002, the orange tulips in the Netherlands in 2010... This operation indiscriminately evokes the memories of all fans, and each picture is a must for collecting posters in the past, making everyone guess what indelible classics this World Cup will leave us.
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Although you can get any photo in the Internet age, it always feels better to hold the picture of material form in your hand.
Write at the end
LinNalina has always felt that Trensu is single-handedly giving the entire dairy industry better possibilities, from creating high-quality, assured better milk sources at all costs, so as to get better nutrition and taste, to breaking the dream cover of milk drinking scenes, to an infinite interpretation of a brand proposition, each of which can be deeply rooted in people's hearts, intriguing, steady and stride.
At this node of the World Cup, on the one hand, to explore better flowers and plants and the corresponding national spirit, so that the public has a new perspective to understand 32 countries, on the other hand, to reproduce the better moments of previous teams, evoking the long-lost emotion of all fans, two seemingly different designs, are to create a better viewing atmosphere for all fans.
As a top event, the influence of the World Cup penetrates into all aspects, from people who usually disappear from the circle of friends to suddenly begin to brush the screen wildly, to the busyness and prosperity of an industrial belt, the fierce stimulation of a country's economy, and countless brands and enterprises take advantage of the situation to regain the confidence and method of resonating with the public at the same frequency.
The world's sides and arguments never go away, but only the World Cup can bring together people of different colors and different ideas to cheer for the same thing.
The progress of the subsequent matches is expected or still in suspense, LinNalina "supports every better" like Trensu, just like Qatar lost the first game, but has achieved more levels of better.
#How strong is "Made in China" #